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Sales Promotion Programs Your Business

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Examples of Price Promotion Methods Your Business

Point-of-Sale Discounts. An amount-off or percent-off point-of-sale discount is the simple type of price promotion method. With this approach, once a discount price is determined, employees change the price on the product bar code and on shelf signage. The point is to convey better value because of the lowered price.

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How to Evaluate Sales Promotions Your Business

Step 3. Tally up your sales from the promotional period, which might be as easy as adding up the total number of receipts. Determine if you met or exceeded your sales quotas. Calculate the total number of coupons redeemed, including paper coupons and unique promotional codes.

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What Is the Difference Between Sales Discount & Sales

The most significant difference between a discount and commission is their motive or purpose. Product or service sellers offer discounts in the form of percent off or other methods to attract customers. The idea is that a reduced price conveys greater value. A sales commission is usually a percent of a sale paid by an employer to a salesperson.

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What Are the Benefits of a Sales Promotion

"Buy one, get one 50 percent off" promotions and bundled products – such as a bottle of shampoo and conditioner – are examples of bundled promotions. Contests that require a test of skill, luck, perseverance or a combination of all three. One prize may not be enough to …

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Accounting Procedures for Product Rebates Your Business

In this example, the retailer offers $300 immediate rebate coupons on Model R computers. Once again, the manufacturer does not reimburse A for the coupons. To record a sale under this incentive, Retailer A books a debit to the credit cards receivable account for $1,700, which is the $2,000 list price minus the immediate rebate of $300.

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GAAP Accounting Rules for Sales Tax on Discounts Your

Sales tax -- and the sales tax rate -- is a percentage of the purchase price of certain retail goods as well as certain services that buyers must pay at the time of purchase. As of 2013, 45 states and the District of Columbia have sales tax laws pertaining to tangible personal property items and certain services.

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The Objectives of Marketing Promotions Your Business

The Objectives of Marketing Promotions. The objectives of any marketing promotion are based on the goals and strategies of the company launching the project. In general, the marketing objectives of promotional efforts are aimed at attracting new customers, increasing sales, raising awareness, or expanding market

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What Are Gross Receipts

What Are Gross Receipts?. The phrase, "gross receipts," is an accounting term often heard from accountants and financial managers. Its meaning pertains to a parameter of revenues that is often discussed when talking about the profitability of a business. Lack of …

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How to Change Printer Settings in Google Chrome Your

How to Change Printer Settings in Google Chrome. The printer settings in Google Chrome provide a way to easily change the formatting of a document and adjust the print settings. Business owners can use the browser's Page Properties section to customize their printouts to meet their needs. Whether you need a

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Discount Promotional Ideas for a Retail Clothing Store

Consider offering a tiered percentage discount on ensemble purchases. For example, 30 percent off jackets, 40 percent off slacks purchased with a jacket, 50 percent off blouses purchased with slacks and a jacket, and 60 percent off belts purchased with the other trio.

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Consumer Sales Promotion Methods Your Business

Price-Off. One of the simplest sales promotions is the straightforward percentage or price-off deal. This is where you mark down all products, specific types of products, or a single product by a set dollar amount or a percentage. Products regularly priced at $20 on sale for 25 percent off would have a sale price of $15, for instance.

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Why Are Royalties Based on Net Sales & Not Profits

Royalties are the income you can make off your name, product or invention under the terms of a licensing agreement. The operative word is "terms," and every licensing agreement can have different terms. If the terms of the licensing agreement pay you based on a percentage of net income, and the company has no net income, your percentage is zero.

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Consumer & Trade Promotions As Marketing Strategies Your

Make the day of certain customers by sending exclusive online coupons. Best practices: Making a deal legitimately exclusive is the tricky part, but it's crucial unless you want to trigger a public relations crisis. For example, you may want to send coupons only to disgruntled customers you want to lure back or to customers whose children are off to school for the first time.

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How to Increase Business at a Small-Town Bar & Grill

Offer coupons for a percentage off a meal or for a free drink or appetizer with any meal purchase. Place the coupons in local newspapers or as a printable coupon on your website. Add the coupon to flyers and hotel menus.

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Ethics in Product Price, Placement & Promotion in

Coupons, holiday sales events, mail-in rebates and giveaways all fall under the promotions category. The "bait and switch" tactic is widely considered unethical, yet many companies still practice this promotions technique. With bait and switch, a company advertises a significant discount on a valuable product, but stocks only a small number of

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Ethics in Promotion Your Business

Promotions that highlight the phrase “half off,” when the business actually means “buy one-get one half off,” stay within legal boundaries, but customers often regard these promotions as misleading.

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List of the Common Expense Categories for a Landscape

List of the Common Expense Categories for a Landscape Business. If you’re considering starting a landscaping business, you’ll need to know the expenses of running the company beyond the obvious equipment and labor needs. To competitively price jobs that win you work and make a profit, you’ll need to know your total

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What Is Touch-Point Marketing

Your receipts can print with promotional coupons that offer 20 percent off the next purchase of $50 or more to give your customers an incentive to return. Electronic. If your small business has an Internet presence, electronic touch points can play a large role in your marketing strategy. Electronic touch points are more measurable than some

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Ways to Motivate Your Call Center Associates to Work

Paid Time Off If you need agents to work overtime in a given month, reward those agents with paid-time-off coupons to be used in a month where no overtime is required or anticipated. You could structure this incentive by offering one hour of paid time off for every four hours of overtime the agent works, or whatever arrangement you think would make sense for both the agent and your business.

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Can a Nonprofit Organization Make a Profit or Sell Stuff

Can a Nonprofit Organization Make a Profit or Sell Stuff?. The term “nonprofit” doesn’t mean that an organization can’t make a profit, only that its main purpose can’t be to make one. Nonprofit organizations may sell things that raise revenue, such as memberships, advertising, sponsorships, trade show booths and items

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Retail Method for Gross Margin Calculations Your Business

Retail Method for Gross Margin Calculations. When you run a retail business, closely monitoring costs relative to sales is essential to profitability. Gross margin allows you to track how much money you have to pay in operating expenses and allow for making a profit. In …

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Tax Deductions for Advertising and Promotion Costs Your

Tax Deductions for Advertising and Promotion Costs. No matter the size or type of business you operate, at some point you’ll probably need to spend money advertising and promoting your products and services. Luckily, federal and state tax laws allow you to take a deduction for advertising and promotion costs. However,

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What Is Point-of-Purchase Marketing

P-O-P is often a more reactive approach to marketing that is rarely emphasized in a company's marketing plan. Some use it to combat competitor promotions or simply to emphasize price benefits in a highly competitive industry. Cereal aisles in supermarkets are commonly loaded with coupon offers for $1 off three boxes or similar promotions.

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List of Marketing Expenses Your Business

You should count all gifts to clients as marketing expenses, including promotional coupons. Though you can only write off up to $25 per gift, track the full expense for all gifts to clients as marketing expenditures. This will tell you how much of your marketing budget you spend on presents.

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How to Write a Jeans Day Memo to Staff Your Business

How to Write a Jeans Day Memo to Staff. Many companies today are embracing a more casual atmosphere. While business suits dominated the corporate setting in previous generations, today even jeans can be deemed office appropriate. To create a more comfortable and laid back environment for their employees, many

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Promotion Strategy for Restaurants Your Business

Promotion Strategy for Restaurants. Restaurants attract a wide demographic of consumers, creating a highly competitive marketplace. Setting a restaurant apart through promotion requires creativity and a willingness to try new approaches to attract customers and …

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Good Ways to Advertise Ice Cream Promos Your Business

If you're considering using a company that sells coupons such as Living Social, Daily Deal and Groupon, you must offer at least a 50 percent discount to participate. When the coupons sell, the company pays you half the value. For example you offer $10 worth of ice cream for $5. The coupon company pays you $2.50 for each coupon sold.

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How to Write a Letter of Intent to Sell Shares of a

How to Write a Letter of Intent to Sell Shares of a Company. Receiving a first draft of a letter of intent if you’re the owner of a privately held business -- or writing the first draft if you’re negotiating to purchase shares of private company stock -- moves negotiations forward in a share acquisition transaction.

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Mardi Gras Marketing Ideas Your Business

Wrap discount coupons, from 10 percent to 75 percent off, in gold paper redeemable at the customer's next visit. Announce the giveaway to your business's social media friends and followers. Step 3

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Ideas for Sales Promotion Your Business

Get people into your store by letting customers buy one item at full price so they can get the second one for a big discount, such as half off the original price. You can also bundle products so buyers buy a specific item, and then they get a free product as a premium. This concept works well if you do not want to reduce your prices or use coupons.

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What Is On-Premise Marketing

Coupons. Running a coupon in a newspaper, or mailing it to homes, requires potential customers to clip the coupon, save it, put it in their wallets or purses and remember they have it when they shop. Putting coupons on or near your product in a store lets shoppers feel they are a getting a discount without having to do any work.

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Cost Savings Ideas for Small Businesses Your Business

According to the business magazine website Entrepreneur, you can save as much as 60 percent off the retail price by buying office equipment and supplies secondhand. Speak Although sharing advertisements can reduce your marketing budget, you can cut costs further by arranging to appear as a guest speaker.

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What Does Marketing Plan Metrics Mean

Hard Metrics. Quantifiable metrics are those that can be measured objectively and are often referred to as "hard metrics." Your marketing plan might include reportable data such as click-through rates for online advertising and email campaigns, as well as return rates for physical reply cards or information submissions and use rates for a direct mail campaign or coupon code.

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How Does a Company Determine If Bonds Are Issued at Par

Upon issuance, companies may choose to sell a bond at a discount, either as a special effort to attract investors or because the bond is a zero-coupon bond. Zero-coupon bonds do not have regular interest payments -- instead, they pay off all at once when they mature.

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How to Open Firewalls So Printers Work on McAfee Your

How to Open Firewalls So Printers Work on McAfee. McAfee anti-virus software protects your sensitive business documents and information, but it can also block your computer from accessing the printers in your office. When you attempt to print a document, Windows …

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Customer Giveaway Ideas for a Company's Anniversary Your

Several of the coupons should be for significant discounts, perhaps up to 75 percent off. Share the Wealth. Celebrate the anniversary with a charity drive. Customers donate an item of nonperishable food in return for a gift card worth the dollar amount of your anniversary. If the company is six years old, the gift card would be for $6.

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Does Deferred Revenue Go on the Cash Flow Statement

The outgoing cash would be dividends paid to shareholders, coupons paid to bondholders, repayment of debt and stock repurchases. For example, a company that issues bonds is raising money, so that cash gets recorded as incoming; however, when the company pays coupon payments to the bondholders, that transaction gets recorded as outgoing.

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What Happens to Corporate Bonds in a Chapter 11 Bankruptcy

What Happens to Corporate Bonds in a Chapter 11 Bankruptcy?. Chapter 11 bankruptcies are often painful events for all stakeholders in a corporation, including investors who hold corporate bonds. How much of a hit these bondholders will take during a Chapter 11 bankruptcy depends on various factors. In some instances,

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What Do to With Old Computer Monitors & Printers Your

In some cases, you may even be rewarded with exclusive coupons or special offers. In-Store Recycling Bringing your business's old printers and monitors to popular electronics stores like Office Depot and Best Buy is another convenient way to get rid of them in a timely manner.

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Legal Ways of Flyer Advertising Your Business

Legal Ways of Flyer Advertising. Whether posted for display, handed out to passersby or distributed by other means, flyers are a well-established, low-cost advertising vehicle. The U.S. Supreme Court has issued several rulings confirming that individuals, organizations and businesses have the right to distribute or

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Good Summer Promo Ideas for a Salon Your Business

Good Summer Promo Ideas for a Salon. Summer means warmer weather, family vacations and kids home from school. Unfortunately for salon owners, these things also contribute to what the beauty industry calls the "summer slump." Avoid the summertime blues by boosting your salon business with sensational summer

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Marketing Ideas for a Retail Resale Store Your Business

Facebook Coupons. Entice users to like your Facebook page by offering a 10 percent off coupon. The idea behind getting more likes on Facebook is its future marketing potential. When your resale store builds a qualified audience through Facebook, advertising campaigns for future sales or promotions have a higher chance of success.

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How Do Retailers Sell Things for So Cheap

How Do Retailers Sell Things for So Cheap?. Low prices help lure customers through a retailer's door, but prices that are too low can cut into profitability by not bringing in enough revenue to cover costs. Strategies for keeping prices low must be developed with a big picture idea of how to keep your retail

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How to Reset an HP Toner Smart Chip Your Business

How to Reset an HP Toner Smart Chip. Hewlett Packard's LaserJet printers contain hardware that keeps track of toner levels, so it can you alert you when levels get low and toner cartridge replacement is imminent or immediately necessary. When the Smart Chip identifies a problem with the toner, it …

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How to Use a Bluetooth Headset As a PC

How to Use a Bluetooth Headset As a PC Microphone. Most modern notebook and netbook computers come with a built-in microphone, but the device is often lacking in quality. External microphones are superior in most cases, but can be inconvenient for business professionals on-the-go; even executives and office workers

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Retail Promotion Ideas for Selling Purses Your Business

In turn, request that the shoe store give coupons for your store to each patron that purchases a pair of shoes. Or, discount another item in your store with each purse purchase. A certain percentage off a scarf or blouse when a customer buys a handbag can increase sales.

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Advertising & Marketing Ideas for Public Bulletin Boards

Advertising & Marketing Ideas for Public Bulletin Boards. Small businesses are always looking for cost-effective ways to market and advertise their businesses. One way to do this is by making use of community and public bulletin boards. Located in grocery …

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