How Organizations Monetize Their Presence On Social
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Customer relationship management (CRM) is a combination of
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Promotion has been the biggest success factor behind Coke. Coke spends heavily on advertising and is involved mainly in above the line promotion. Initially modes of advertisement were newspapers, radio, billboards and providing customers with free samples and coupons of Coke.
Differences in Media Advertising of The Coca Cola Company
Super markets, off license, streets shops. Promotion (Public Relation, Sales promotion, Advertising, Sponsoring sports, on the spot monetary valued prizes: Social service/sports events sponsorship, coupons, discounts, eco-friendly advertising. Figure 6 Marketing Mix Snapshots. Coca-Cola SWOT Analysis (Nepal)