The Marketer’s Playbook for Working with Coupon Affiliate
Ever since Coca-Cola introduced the first paper free drink voucher way back in 1881, consumers have been addicted to the savings power of coupons. In fact, 97% of US consumers say they look for deals when they shop, and 92% say they are “always” looking for deals. For marketers, it’s hard to ignore the promotional power of coupons.
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The 6 Most Effective Ecommerce Discounts to Promote with
2. 40% Off on Black Friday/Cyber Monday. Black Friday, and more recently, Cyber Monday, has been the most popular sales day for several years now. However, ecommerce is taking over a larger portion of the Black Friday sales pie, with ecommerce sales increasing 16.7% in 2018, while brick and mortar sales dipped.
Google Merchant Promotions Guide: Get More Sales with
First off, and most importantly, make sure any coupon code that you give works! If the code is entered incorrectly or for whatever reason your site does not accept the code, your feed will be disapproved and you’ll have to re-upload it. Build the feed as …
How to Write Your Best Promotional Emails (With Examples)
Any other special deals, like buy-one-get-one, refer a friend, coupons, and promotional codes. I’ll be providing examples of the many types of promotional emails throughout this guide and at the end. Promotion emails are effective because, first of all, email marketing is highly effective: 91% of consumers open their email on a daily basis.
15 Insanely Effective Sales Promotion Examples To Win More
Sales promotion ideas and examples to increase sales. To get you started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples, and categorized by the business goals they can help you achieve. We'll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness.
Facebook Tests an Opportunities Tab, Google Makes Images
Provide the information you want people to know: a description of the offer, a special coupon code store visitors can use, etc. Pinterest rolls out new shopping features Well aware that product discovery and purchase inspiration are major incentives for their users, Pinterest has announced a slew of new features that make it easier for brands
23 Creative Advertising Ideas That Actually Work WordStream
Now, you can find coupons everywhere—online promo codes, Groupon, the newspaper, print ads on the subway. But coupon books are still alive and well. They seem to benefit tourists the most, with discounts on museums admissions and popular attractions, but what better way to get new customers than to put coupons in a city discovery guide ?
4 Tips for Creating Amazing Facebook Landing Pages
The landing page also follows a number of other best practices, such as reinforcing the benefits of the service, including compelling language with minimal copy, and featuring the coupon code to get the 50% discount promised by the ad.
37 Free and Creative July Marketing Ideas (With Examples
July: It's the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business!Just joshin. That'd be sad. But July is filled with many opportunities for creative marketing—it's National Anti-Boredom Month, Independent Retailer Month, home to World Emoji Day, Pandemonium Day, and plenty more.
How to Ask for Reviews (With Examples!) WordStream
First off, this is a way of acknowledging and expressing appreciation for the customer’ taking the time to do so. Second, this can help you to build customer relationships and retain more of them. Finally, it shows the rest of the public that you are attentive to the voices of your customers.
How to Use Instagram Giveaways to Grow Your Following
An example of an Instagram giveaway post. If you spend any amount of time on Instagram, you’ve probably seen a giveaway in action firsthand. Household-name brands and small businesses alike use Instagram giveaways to create buzz about new product lines, reach new fans, and grow their social followings.
27 Tips on How to Get More Email Signups
Subscribe to our dining newsletter - we’ll dish out exclusive deals and coupons for local restaurants. Be likeable. The same DMCA report from above also claims that 40% of respondents sign up for your newsletter because they like your brand. Put on a smile and charm the pants off of your visitors!
The Ultimate Holiday Text Ad: How to Optimize Your PPC Ads
Second, we have a coupon code and %-off offer included. Very nice. Third, the offer is targeted to my “holiday lights” search, but it’s also general enough to communicate that this retailer would be a good place to shop for additional holiday items beyond just holiday lights.
The Internet of Things Is Already Here
The Internet of Things Is Finally Here. Five years ago, the Internet of Things was little more than an ambitious idea and a talking point at SXSW. Now, it has finally become a reality, albeit one that will take many more years before adoption reaches the mainstream. Virtually every major technology company is investing in services and products
26 Restaurant Marketing Ideas: How to Market a Restaurant
9. Show Off Your Staff. In an age of robotic customer service reps and soon to be self-driving cars, the human element is severely lacking. Show off your 5-star staff doing what they do best! Seeing happy, smiling employees does wonders for your …
Creative Newsletter Names: 75+ Ideas and Real Examples to
Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it needs to appeal to the human senses of your potential readers, such as their sense of curiosity, their need for predictability, their affinity for finite lists, etc.
17 Hair-Raising Salon Marketing Ideas WordStream
13. Offer Flash Sales on Twitter. One of my favorite salon marketing ideas is a flash sale! Twitter is the perfect place to advertise this. Send out a tweet, “$10 haircut for anyone willing to let our best new addition show off her skills!” and give it away to the first respondent. 14.
42 Powerful Local Marketing Ideas You (& Your Customers
36. Offer emailed mobile coupons to track offline conversion intent. Offline conversion tracking is a daunting task and can often rely on the dependence of micro conversions (time on site, specific page visits, etc.). Lucky for you, we have the answer to all of your offline conversion tracking pains: Emailed mobile coupons!
6 Tips for Hosting Can't-Miss Virtual Events WordStream
That goal involves more steps to pull off correctly, including having an event page, targeted PPC campaigns, and email marketing efforts. If you’re using the event to sell a product or service, you can also offer a coupon code or extended free trial for all virtual event attendees. 4. Be prepared for tech issues
7 Super-Creative, Crazy-Effective Retargeting Ad Ideas
Creative Retargeting Ad Tip #4: Offer Discounts Codes and Coupons. When I was a kid, comparison shopping meant hours upon hours of my mother dragging me through the mall checking prices for the same pair of shoes at every department store my hometown had to offer.
Mapping Your AdWords Retargeting Campaigns to the Right
For this it seems like the best way to direct these visitors to a specific offer would be to set up a dedicated landing page for the remarketing audience, and then to either just show them the discounted price or coupon code, or populate the coupon code on that page and only show it to traffic from the remarketing campaign.
The Complete, Digestible Guide to Google Ads Budgets
It goes without saying, but be sure to address the specific modifier you’re bidding on in your ad copy: if you’re shilling gluten-free soy-based cardamom-scented candles and bidding on “coupons for candles,” use an expanded text ad or employ ad extensions to convey the quality and offer a coupon code in your ad itself.
10 Free Copywriting Resources to Catapult Revenue
You start with a few formulas, and then you tweak – insert a power word here, take advantage of expanded headlines there. Whatever it’s gonna take to hit chart-topping CTRs. Results all come down to your ad text at that point. That simple string of characters acts as a catalyst, leaping off the page and into a viewer’s brain to motivate, inspire, scare, or forcibly push them through the
5 Ways to Get 5-Star Amazon Customer Reviews
Getting Amazon reviews from Amazon’s cream-of-the-crop critics isn’t easy, but it’ll pay off in the end when you’re rolling in gold stars. Rainbow Brite knows all about star power. A Different Approach: Fake Reviews. Amazon is doing their best to combat fake …
How to Get Started with Automated Email Marketing: Tips
How to get started with automated email marketing. You’ll need to make sure there is a collection point for email submissions on your website. Once you have that set up, you’ll need to follow the steps laid out below to get your automated email nurture program up …
Average Click-Through Rate Average CTR Calculator
Average CTR (or average click-through rate) is the ratio of ad clicks to impressions in your AdWords campaigns.While basic CTR measures the rate of clicks on each ad, average CTR calculates the amount of clicks vs. impressions across your campaign, or for each individual keyword.. Simple enough? Once you know your average click through rate, you can use our click through rate calculator to
50+ May Marketing Ideas (and Examples) for Any Business or
Give out coupons the day before or a few days before, redeemable on Cinco de Mayo. Share a festive discount “code word” on social media, customers who mention the code in-store get 15% off. Use a triumph or underdog theme. This holiday comes from Mexico’s unlikely victory over the French in the Battle of Puebla. Give your customers the
New Google AdWords Offer Extensions Integrate Discount
Coupons and discounts are big. Whether it’s “buy one, get one free” or “20% off,” if users know they are getting a deal, they are more likely to go ahead with a purchase. Everyone enjoys the feeling of getting a bargain. Coupons mean more eyeballs and attention for advertisers. Even if users see your deal, save it for later, and
19 Pesky Google Ads Disapprovals and How to Fix Them
How to fix it: This is probably the most common disapproval and there could be a few reasons why your landing page is deemed “not working” by Google. Sometimes this requires adjusting your site code to accommodate crawlers with a “robots.txt” add-on. On the opposite end, it could be as simple as a mistake in your ad’s final URL that you just need to tweak.
27 Free & Low-Budget Marketing Ideas for Any Business
16. Turn employees into brand ambassadors. For many small businesses, word of mouth is an important marketing strategy to boost sales. Research shows that customers are more likely to buy a product or service if they get to know about it from …
57 Easy & Engaging August Marketing Ideas (With Examples
Take a dollar off your (low-priced) products. Offer something for just $1. 7. National Book Lovers Day (Aug 9) There are readers in every audience. Share a post on social media recommending your favorite reads, top industry influencer authors, or asking for recommendations from your followers. Your audience likes opportunities to share their
8 Super-Fascinating Digital Marketing Stats Revealed at
8 Super-Fascinating Digital Marketing Stats Revealed at SMX East. SMX East took place last week in a smaller section of the overwhelmingly large Jacob Javits Convention Center in Manhattan. In my mind, New York City was the perfect place to host the world’s largest search engine marketing conference and expo, but I am a little biased, since
Generational Marketing: How to Target Millennials, Gen X
According to Yahoo, 63% of millennials would be more likely to “check-in” to a business on social channels if it meant they’d receive a coupon or discount; 20% off is enough of an incentive to prompt 50% of respondents to visit a retail location. That’s huge!
The 30 Best Ways to Promote Your Business in 2021—With or
This post covers the most effective ways to promote your business in 2021—most of which are free. You'll learn how to promote your business on Google Search and Maps, social media channels, online directories and review sites, as well as through events, local outlets, and more!
11 Reasons Your Google Ads Aren’t Showing—And How to Fix
6. Negative keywords are negating active keywords. Negative keywords —which enable you to keep your ads from matching to irrelevant queries—can be set at the ad group level and the campaign level. If some of your Google ads aren’t showing, it may be because you have negative keywords canceling out active keywords.
11 Creative, Brand-Building Event Marketing Ideas
As visitors scroll down the page, they find details around the date and location of the event, discounts for early bird tickets, a list of sponsors, etc., and then there’s the option to navigate to other sections of the site to learn about the history of the conference, news, and of course a place to purchase tickets.
Ultimate Guide to Dominating Black Friday PPC in 2019
Ultimate Guide to Dominating Black Friday PPC in 2019. Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the rewards for months, if not years to come. Black Friday PPC is different. You have 24 hours to make the absolute most out of what you do.
7 Ways to Spruce Up Your Landing Pages for the Holidays
As you can see, there is close alignment between the promotion in the ad text and the actual landing page header. L.L. Bean has done an excellent job ensuring that their “sale” and coupon code messaging in their ad text is prominently displayed on their landing page as well, right there above the fold (meaning, users don’t have to scroll down to find it).
3 Ways to Increase Conversions (Without a Single A/B Test
Free trials, discount coupons, and free consultations. Three things your site probably has in common with every other product, ecommerce, and service website out there. That’s an issue, because Point #1 in Larry’s article was: “Across all of the high-performing landing pages, we saw massively creative and differentiated offers.”
12 Goal-Crushing Ecommerce Marketing Strategies for 2020
Brands that are looking to incentivize signups should consider lures like coupons and free trials. Bernard Wong, digital marketer for ecommerce site Vape Club, said this strategy has helped the online e-liquid store amass a list of over 45,000 emails so far in the U.K.
3 Steps to a High-Converting Lead Capture Strategy
Step 3: Converting Hot Leads at the Bottom of the Funnel. By the time someone’s reached the bottom of the funnel, they’ve got a few things figured out. They know the type of solution they want (more or less). They know the time they want it to take to solve (or more or less).
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Mark starts off by pointing out that Quality Score is the same as it's always been. “It's still an equal factor in ad rank and ad rank still matters if you want to show up at the top of the SERP (or at all). If you've got a poor Quality Score compared to your competition, that'll hurt you as it did before.
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The beauty of Google Ads optimized targeting feature is you can turn it on or off, and it’s not exclusive to just the campaign or account level. So, if you’re looking for a new way to scale, don’t be afraid to let this apply to one or multiple ad groups. You can always A/B test with this new targeting option and turn it off …
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Close off with an inspiring quote in each send that speaks to your values. 10. Tell a story. Whether it's three sentences or three hundred pages, stories are memorable and compelling. Here are some ways to use storytelling to improve your email marketing results: Tell a short story behind your newest product or service and how it came to be
17 Proven Ways to Boost Holiday Sales & Revenue in 2020
Running popup online sales is another way to boost your sales during holiday shopping time. With this method, you increase your discount or offer an exclusive deal just for a few hours, such as by increasing a 45% off discount to 50% off for one hour only. You can even do this 2-3 times in a day and multiple times during the sale.