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Sales Promotions: 7 Types and How to Implement Them

The percentage off deal (e.g. “20% off” or “50% off”) is one of the most popular — and effective — types of promotions. “Hands-down, the most popular style offer is n% off anything,” says Mike Catania, Chief Technology Officer of PromotionCode.org. “We’ve tracked coupon and offer usage over tens of millions of promotions for

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URL: https://www.vendhq.com/blog/sales-promotion/

12 Unique Sales Promotion Examples to Help You Stand Out

These days, it seems like every retailer is running some sort of sales promotion. 25% off, $5 off a purchase of $50 or more, buy-one-get-one-free — these approaches are becoming so commonplace that it’s easy to get lost in the mix.. Some outside-the-box creative thinking can help you come up with unique ideas that will differentiate your sales promos from the rest.

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How to Discount in Retail: 10 Tips for Running Sales

A good way to protect your margins while implementing discounts is to set conditions. Rather than running blanket promotions (e.g., “$10 off any purchase” or 25% off all items), set certain limits or conditions that customers have to meet before they can redeem the offer. These conditions could be: Buy x number of items and get % off

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Creating Customer Loyalty With Collect

Learn more about how Vend and Collect work together and get 50% off 3 months on Collect with coupon code: SWEET50. About the Author: Natasha Mazey is a retail loyalty and marketing expert at Collect. Helping retailers of all sizes deliver a better customer experience, connect with customers, and build loyal relationships.

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Choose the World's Best Retail POS Software

Vend was the world’s first cloud-based POS. We were founded 10 years ago by engineers with a passion for retail, so, naturally, a fully documented open API is built right into the heart of the product. Leverage the Vend platform to improve your own offering or simply integrate your existing business applications.

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Offering In-Store Wi-Fi

You can also provide special deals to customers who log onto your Wi-Fi. For example, Kohl’s will give out free $5 or $10 off coupons to use in-store to their customers who connect. If shoppers log on to the Kohl’s app while on the Wi-Fi, they will receive 10 free Yes2You points as well.

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Beyond Offers: 6 Types of Emails Customers Love Getting

Show off your thoughtful side by sending customers an email on their birthday. And if you’re feeling generous, throw in a special offer as well. Rent the Runway for instance, sends its subscribers a generous $50 coupon on their big day. “Thanks for visiting!”

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10 Retail Marketing Strategies to Help You Get New

Check out this gorgeous email I received after not purchasing. Their story is touching and the 20% off coupon is a solid CTA to end on. (And fun fact: their marketing automation software also served me a personalized 20% off CTA when I went to the website independently about 20 minutes later. Genius.)

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8 Retail Advertising and Marketing Tips That Can Drive

Take a look at what Birchbox in SoHo did earlier this year. To celebrate the unveiling of a new product, Birchbox had a launch event where shoppers can get free hair styling and 15% off when they spend $35 or more. To drive store traffic, Birchbox set up a huge sign by …

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How to Prevent and Handle Internal Theft in Retail Stores

There are various methods to pull off this scam, but typically, employees will issue fake refunds to gift cards they will keep. They may also give a customer purchasing a gift card a blank gift card while keeping the loaded one. This form of fraud is dangerous. At the Sak flagship store on Fifth Avenue, a clerk was able to ring up $130,000

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What's New in Vend – May

Get 30% off all theme purchases when you buy a design from our Theme Store when you use the coupon code SUPERVEND. But hurry, this offer is only valid until the 31st of May, 2015. But hurry, this offer is only valid until the 31st of May, 2015.

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17 Ways to Make Your First Ecommerce Sale [Tip of the Week

Online retailers should be comfortable selling via any number of channels, including eBay or similar auction sites. Don’t be afraid to put a few products up. Include a coupon for 10 percent off a purchase from your online store. This way, it’s possible to make a …

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Choose the World's Best Retail POS Software Vend POS Systems

The tool runs their loyalty program, an automated win-back program and can also send email marketing campaigns for sales, promotions and product launches. “Customers love redeeming the coupons – it’s mostly only a few dollars off a purchase, but they feel like they’ve won the Brooklyn Bridge,” says Rachel.

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Vend's Sell Screen on Mac and PC – Vend Help Center

Email receipts turned off? You can still email a receipt to a customer, even if it is turned off by default. 1. Open the Sales History tab from the side menu. 2. Select All Sales along the top. 3. Locate the sale you wish to print the receipt for. 4. Hover over the sale line and click to …

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How to Increase Your Store’s Average Transaction Value

A certain percentage or amount off once the customer reaches a chosen threshold. Think “$25 off of $100.” BOGOs. Buy one get one promos are intended to raise purchase values because in order to take advantage of the sale, the customer has to buy at least two things. Offer bundle discounts. These can usually be offered all year round, as well.

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How to Increase Your Profit Margins: 11 Strategies to

They then created a series of email campaigns with five different discount offers tailored to each individual. Customers received one of the following offers in their inbox: Free Shipping (which is huge because shipping costs can run high for bikes and other accessories), 5% off, 10% off, 15% off, and $30 off new products.

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What's New in Vend – June

Coupon code expires August 15, 2015. Smallfish is an ecommerce integration that provides you with all of the tools you need to create a great-looking online store with no technical skills required. Products within Vend populate within your Smallfish …

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Think digital: Online Retailers Roadshow, 29 Oct (NZ

If you’re yet to register, we have an exclusive discounted rate of 30% off your ticket. Simply register and enter coupon code RTL30VD to take advantage of this great offer. Event details: What: Online Retailer Roadshow. When: Wednesday 29 October, 9am – 7pm (presentations wrap up at 5pm before networking drinks kick off)

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Customer Loyalty Strategies: How to Build Real & Lasting

For instance, shoppers get promos or coupons for items they’ve previously bought. This level of personalization worked really well for Walgreens, and it helped grow program membership to more than 150 million in just five years.

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5 Steps to Help You Take Retail Personalisation to the

The end goal of personalisation in retail is to create high-value customers who will return to your store again and again. Repeat customers are a valuable asset to your store. Not only are they 9 times more likely to convert than a new customer, but your top 10% of …

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Are You Doing These 9 Things That Annoy

As a retailer, you work hard to attract customers to your location so the last thing you want is to drive them away when they’re already inside your store. But whether or not you realize it, you or your team may be doing things that send shoppers packing. So, we polled shoppers and retail professionals about their top pet peeves when it comes to retail. Have a look at what they had to say

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4th of July Marketing Ideas: How to Celebrate Independence

KiwiCo took one of their popular promotions — 50% off your first box — and repurposed it for Independence Day by attaching an easy to remember 4th of July promo code (“FLAG”). It was the exact same offer that KiwiCo has promoted previously, but they added a seasonal twist to make it …

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9 St. Patrick’s Day Promotion and Marketing Ideas for

To help you get the most out of St. Patrick’s Day, here are 9 marketing and promotion ideas to try in your retail store. 1. Show your St. Patrick’s Day spirit through your window and in-store displays. The best way to show people your St. Patrick’s Day spirit is to… well, show them. Decorate your store for the occasion.

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How to Attract Customers to Your Store 4 Tips for Brick

We all know it’s difficult to get customers into your physical store these days. Thanks (or no thanks!) to the ease and convenience associated with online shopping, brick and mortar-only merchants have to work increasingly hard just to maintain steady foot traffic in their shops.. But once you attract that traffic (be it through a compelling storefront, a killer omnichannel marketing

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How to Adapt to the Changing Habits of Consumers: a Q&A

For example, they can order prescription refills, get reminders to take pills, or use loyalty coupons. Bottom line Stephen certainly provided a wealth of insights into modern shoppers, and we hope that his advice and examples can give you some ideas on how you can engage and convert your customers in this day and age.

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14 Retail Experts Talk About the Future of Shopping and

Consumers use Passbook to keep their coupons and loyalty cards in one place on their iOS device and will soon be able to pay using the one app as well. This is a technology that’s just now available for merchants to start taking advantage of. As more and more consumers adopt it, it will become vital in the future as they demand to use it in

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Black Friday and Cyber Monday Checklist: 16 Tasks to Do

Black Friday and Cyber Monday Checklist: 16 Tasks to Do Around BFCM. This is a post by Abby Heugel. The air is filled with pumpkin spice and the leaves are changing colors, which means that the holiday shopping rush isn’t far behind. As a retailer, this is good news, given that shoppers spent a record $5 billion in 24 hours last Black Friday

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5 Retail Marketing Strategies to Help Make Awesome Happen

Target does a great job in segmenting customers based on interests and past behaviour. The retail chain mines user data and uses that information to send relevant coupons and offers. For instance, if a shopper frequently buys items from a specific brand, there’s a good chance that they will receive coupons for that particular brand in the mail.

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See Vend powering up the coolest retail experience at Dx3

Dx3, Canada’s largest digital marketing, advertising and retail event returns to the Metro Toronto Convention Centre, March 11 – 12.We’re excited to announce that we’ll be there as the POS solution powering-up the interactive experience, The Shopper Journey: From Search to Sale. Learn how you can boost in-store traffic and sales, plus increase customer loyalty.

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Multi channel retail made simple

With the advent of ecommerce, some brick & mortar retailers temporarily felt themselves at a disadvantage. These days, however, brick & mortar retailers can have it all – the advantages of a physical location, plus all the perks of web-based commerce. Retailers the world over are growing their businesses with multi channel retail. Multi-channel retailing opens up new sales channels

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How to Greet Customers in Retail: 20+ Examples to Try in

Customer greeting example: Small talk in action. If you’ve ever been to a Chick-fil-A, you know how great their staff is at small talk. Friendly smiles, upbeat energy, and lots of easy small talk make every experience a positive one. They interact with you while you wait for your order through light conversation.

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How To Drive Foot Traffic To Your Retail Store [17 Ways]

8. Leverage Google’s Local Inventory Ads. Dan adds that Google’s local inventory ad service, which enables retailers to list their local inventory information online, can help merchants drive traffic.. Here’s how it works: When a nearby customer conducts a Google search for a product that you happen to have in a local store, Google will include that item in its search results.

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Digital Marketing for Retailers: 5 Online Marketing Tools

Check out what cannabis retailer MedMen are doing. They ran a “BFF deal” that awarded shoppers 20% off their purchase when they bring in a new customer. The email had a clear call to action (i.e., Find Your Store”), which let people find the nearest MedMen location so they can plan their visit. Tool #3: Social media management platforms

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11 Mother’s Day Ideas to Implement in Your Retail Business

To further entice people to join, eShakti gave away $20 coupons to every single contest participant. To get their discount, all customers had to do was email the eShakti team a link to their social media post. 6. Have a special Mother’s Day section on your site (and in your store)

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5 Ways to Go Green and Make Your Retail Store More Sustainable

Follow these tips from Energy Star to help you maintain comfortable temperatures while saving energy at the time: Change your air filter regularly. Check your filter every month, especially during heavy use months (winter and summer). If the filter looks dirty after a month, change it. At a minimum, change the filter every three months.

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