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Consumers Taking Discount Offers Whenever They Can

Coupons are not just for down-at-the-heels penny pinchers, however. A poll of more than 1,000 U.S. consumers conducted last year by Harris Interactive found that coupon use is highest among well-off, educated city dwellers. According to the survey, 61% of adults with annual household incomes of more than $100,000 said they had redeemed a coupon

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Marketing on a Budget

Discount coupons, offering apercentage discount off of regular price, are close relatives of giftcertificates. You can present discount coupons at the point of sale, but theyare usually offered as incentives in mailings and advertisements. They can alsobe passed out at community events or meetings with estimates for future vehicleservice.

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Increase Your Visibility With Facebook Offers

If you’re on Facebook a lot, you’ve likely seen “offers” of discounts, coupons and specials for certain businesses’ products and services showing up in your newsfeed. Most of these come from major brands, but Facebook Offers are not exclusive to these big name brands. You, too, can use them.Click Here to Read MoreAdvertisement Mmm, Ice […]

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Special Military Discount Offered by TBC

TBC Corp. retail tire stores now offer a special discount to military members and their immediate families.Click Here to Read MoreAdvertisement The discount is available to all active duty and Reserves members, and their spouses, of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard. To obtain these discounts, the consumer must […]

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Little Tire Co.

“The problem with that is you have to offer coupons,” says David. “We have a problem with coupons. I have a hard time selling someone something at the counter and them not having the coupon and me knowing that there’s a coupon out there …

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Tempting Incentives Give Customers a Reason to Return

The flyer is good for 5% off any purchase, in addition to a $25 discount if the employee makes a purchase within 90 days of receiving the offer. Advertisement “Companies like this because it costs them nothing and is an added benefit for their employees,” says …

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Tire Discounters Store Vies for 'Donut' World Record to

Event attendees will receive a free donut, free tire inspections (“donut” included) and coupons for $100 off a set of four Cooper tires and a full synthetic oil change as low as $39.99. Those who aren’t able to attend the event can still visit a Tire Discounters Knoxville store for a free full vehicle inspection, including the “donut

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Advertising ROI: Image is Everything, But Profit Power is

Plains Tire uses this method to calculate the effectiveness of specific coupon offers. “We create coupons with different tire offers and promotions, and label each ‘A, B, C,’ and so on,” says Stock. “When a customer uses a particular coupon at the store, the manager keys that code into the computer, right at the point of sale.”

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Six ways to take your Facebook page to the next level

**SPECIAL OFFER for Tire Review readers: mention “Tire Review Blog” when you call and we will give you $100 off each of our services, including Social Media Marketing. For more info, call us at 800-926-2451 or visit www.movingtargets.com **

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Global Tire Industry Tech Trends: Four Innovations for Growth

The future outlook for ongoing expansion in the global tire market is robust, according to the latest in-depth analysis from Smithers Rapra. Exclusive provisional data from its forthcoming report, “The Future of Global Tires to 2022,” shows that while worldwide demand for tires was expected to reach 2.24 billion units in 2017, the market will witness a steady annual growth rate of 3.4%

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Give Your Shop's Website a Tune-Up

It’s time to turn on the virtual "open" sign, dust off the cyber "welcome" mat and get those customers through the door – the web-based door, that is – to your Internet storefront.Advertisement All things "e," after all, are the alternate entryways to today’s businesses. And while most tire dealers who want pixel portals already […]

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Dealers Tune In to Radio Benefits

Audio coupons – “Mention this ad for 5% off” – are no better, according to Julius. When a commercial is heard, the words are sent to short-term memory which can store about seven items for several seconds, Julius relates. The average radio commercial comprises 150 words and our brains are stingy about which information we should store

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Exploring Your Options

The franchise group currently has 387 franchisee-owned locations in 20 states as it continues to grow its North American footprint. For about the price of what it costs for an experienced full-time marketing staffer, you get yourself a bevy of resources to help grow your location, from digital marketing and SEO to coupons and in-store promotions.

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2015 Top Shop Finalist: Courtesy Auto Service & Tire of

Courtesy Auto also designs $12 off coupons that are emailed to customers and are posted on the website. “It plays on that community feel,” Welsh adds. “It doesn’t matter if you are in Seattle, Tacoma, Olympia, everybody watches the Seahawks and we are all 12th men.”

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SimpleTire Partners with Veteran’s Organization

At each tour stop, SimpleTire coupons are being distributed to attendees. The coupon offers 5% off all tires, plus $5 of each sale goes to Wounded Warriors Family Support charity. Advertisement. At the end of the High Five Tour, a deserving veteran and his family will receive the 2017 Ford F-250 Super Duty.

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Attract Customers Through TV

“When we first opened, we were trying a lot more of the traditional ad methods, including coupons in the Sunday paper,” says owner Dave Bucher. “But when we tracked those coupons, we saw that we really weren’t getting a lot of return. That has led us to turn even more to TV over the years.

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The Best Idea I've Ever Had

Sometimes a “best idea” is a matter of blind luck. A little over 20 years ago, Pam Gatto of Florida-based Gatto’s Tires & Auto Service, 2007’s Tire Review Top Shop Award winner, had just convinced her father – founder of the business – to run ads on cable TV.He didn’t think that cable TV spots in Brevard County were a good way to advertise.

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Open Up and Reach Out

Coupons are a great retention tool, so we always offer coupons or special offers designed to attract repeat business. We also try capture names, addresses and emails. By offering a raffle prize, we can capture contact information and enter it into our database system right at the counter, making it unnecessary to manually enter the data later.

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Is There Still Room For Small Independents

The company carries a huge selection of name and private brand tires, and its online service will even ship the tires to the customer for free, or send them directly to a qualified installer nearby. The company offers deals such as $50 off four wheels and $40 off four select tires, in addition to a “no money down, 24-month” payment program.

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13 Hidden Sales Boosters: Sales Sagging

Some dealers contain costs by putting off hiring additional staff. As long as the business has a backlog of work, the dealer is often content to get by with the employees already on the payroll. But this, in fact, is the surest way to prevent growth. The only way to know your dealership’s production capacity is to measure technician efficiency.

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Millennials: The New Agents of Change

on. March 1, 2014. The descriptive term ‘Millennial’ can paint different pictures in people’s minds. For some, a Millennial is a member of an entitled generation who is lazy and wants to take the easy path. To others, a Millennial is a socially conscious and tech savvy go-getter.

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Getting 'Green:' Reduce, Reuse, Recycle to Reignite Your

Under the program, residents fill recycling bins, which are measured by the pound and then turned into coupons for local merchants – including Curry’s. With a fleet of eight hybrid loaner cars and vast experience working on alternative fuel vehicles, Curry’s wants …

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Sports Marketing: Turn Sports Fans Into Your Tire

Sports Marketing: Turn Sports Fans into Your Fanatics. Dunn Tire teamed up with Michael Shank Racing and Continental to brand the 60 car at Watkins Glen raceway. From professional leagues to local teams, billions of dollars are spent on sports marketing annually. Businesses are using team and venue sponsorships, live event advertising and more

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Going Live: Use the Virtual World to Drive Traffic to Your

If you aren’t doing it already or want to do it better, here’s how smart tire dealers can leverage the Internet.Click Here to Read MoreAdvertisement But, first, a preface. The number of new Internet users has slowed, while the number of disconnected Americans – those who have never used the Internet and do not have […]

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Product Spotlight: Tire Dealer Software Technology

TireShop is the latest tire store management software from Freedomsoft. It is designed for speed, efficiency and exceptional ease of use, according to the company. TireShop is a full-featured program for full service shops. It is tire store software, auto repair software, and quick lube software all in one. tireshop.info.

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Assurance Gets First Makeover With ComforTred Touring

First announced at Goodyear’s annual dealer meeting earlier this year, the line got its formal send off during a special dealer and media driving event held in early May in Monterey, Calif. Attendees were able to try out the new tire along the winding Pacific Coast Highway and test wet traction and ride comfort in special exercises set up in the parking lot of a nearby college.

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Joplin Tire Center

Tim Bailey had only owned Jop­lin Tire Center for two months before a catastrophic F5 tornado ripped through Joplin, Mo., on May 22, 2011. The store was previously operated under another name for 25 years before Bailey bought it from a friend.

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2012 Top Shop Finalist: Duxler Complete Auto Care

Click Here to Read MoreAdvertisement Maintaining a mom-and-pop shop atmosphere at a 21st century business is tough enough. But maintaining a 1950s-style full-service gas station in 2012 is virtually unfathomable. The concept, however, wasn’t beyond the creative entrepreneurial mind of Glenn Moak, who bought out Duxler Complete Auto Care in Evanston, Ill., in 1983.

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Women Tire Buyers Really Want to be Educated

That includes sharing photos, making lists, finding coupons and using scan bars. In addition, more than 60% of women prefer to research products on a computer or laptop, while only 11% prefer in-store research.

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Top Shop Recap: How the Best Tire Dealers Get Better

O ne of the perks of making it to the Final Four in the Tire Review Top Shop competition, sponsored by Coats, is the opportunity to participate in the exclusive Top Shop Event for a few days in Nashville, part of the awards package.This year, top tire dealers from across North America gathered at the Opryland Hotel. The event is like a homecoming of the nation’s best dealers, invited to come

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2012 Top Shop Winner: Chapel Hill Tire Car Care Center

It enjoys a high success rate of capturing e-mail addresses by offering a free VIP newsletter with coupons and important vehicle care information. Advertisement All of the feedback – whether by phone, through post-visit surveys or off of Chapel Hill Tire’s website – …

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Rainbow Tire Earns Success After a Unique Start

Rainbow Tire Earns Success After a Unique Start. Three decades ago, Christine Croucher, aka the “Tire Lady,” was just a small gas station owner in rural Pennsylvania who knew nothing about tires. Today her dealership, Rainbow Tire, operates two locations in West Virginia. Christine Croucher, aka the “Tire Lady,” got her start in the

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Marketing Basics for Tire Dealers: Tools to Succeed in the

Measure Success. In order to determine the success of your campaigns, the best thing to do is to measure the results of all of your marketing efforts. Unique coupon codes, phone numbers and URLs are all methods of tracking conversions (how many customers move from viewing the marketing to buying your product) by channel.

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Take a Deeper Look at Competition With Market Data

Take a Deeper Look at Competition With Market Data. Staying a step ahead of the competition is just one of the many challenges that business owners face. But trying to figure out how the competition is attracting customers and setting their prices can be an overwhelming task to manage on your own. In 1997, David Swan created InteliChek, a data

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2012 Top Shop Finalist: Upton Tire Pros

Click Here to Read MoreAdvertisement There are no family secrets to success or tricks of the trade for Upton Tire Pros owner Mike Upton. In a little over 20 years, the Mississippian built his four-store company around the greater Jackson, Mississippi, area with a “hard work pays off” philosophy. “I truly believe that if […]

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Retail Marketing

Barnum may have said “There’s a sucker born every minute,” but even he discovered that it doesn’t pay to underestimate the intelligence and buying savvy of the American public.Advertisement Successful businesses don’t underestimate the American consumer, especially when it comes to high-ticket items. Most retail salespeople agree that their best customers are adept at seeing […]

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2012: Top Shop Finalist: McGee Tire Stores

The $58 million company claims to be the first tire dealership to use Facebook for tire sales directly off of its page, which reportedly has a whopping 8,300 “Likes.” The page also can be used to schedule appointments, get coupons and search for tires. Customers can even use the Facebook page to provide instant feedback to McGee Tire

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Tire Dealers and the Military Tire Dealers Recognize the

Military customers received a month-long military discount of 10% off service and 5% off tires. Staff also gave out flag pinwheels at the registers. “It was fairly basic, but we live in a very densely populated military area being so close to D.C., so we definitely had a lot of people using the discount,” Holmes says, adding the initiative

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The New Consumer: Are We Ruled By the Dollar

The past few years have proved tumultuous for almost every American, and hardest hit was the middle class. Today, even though the middle class American continues to struggle, there may be light at the end of the tunnel, and that’s positive. It’s time to capture those dollars as confidence in the economy increases. However, the […]

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The Data Driven Dealer

The agency segmented the cleaner’s database into the three targeted groups and “crafted a custom message for each group.” After establishing a “best customer profile” and using the clean­er’s database, the firm created a targeted direct mail campaign that in­c­luded a series of coupons.

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2015 Top Shop Finalist: Mountain View Tire & Auto Service

Denise Koeth. on. November 1, 2015. Chris Mitsos, vice president of Mountain View Tire & Auto Service, admits that no business is perfect. Advertisement. “We touch almost 17,000 vehicles a month,” he says of the dealership, which saw gross sales of nearly $48 million last year through a mix of 40% tires and 60% vehicle service.

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Master Social Media to Support Your Brand

Dealer sites usually contain information about the dealership and locations, a rundown on products and services, maybe a few coupons and photos, perhaps a video. Some dealers even sell tires via their websites, offering a great amount of flexibility and scope to the tire-selling process.

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Four Ways to Work Smarter in 2020

Four Ways to Work Smarter in 2020. These productivity hacks will help your dealership work to gain profitability for years to come. With the start of a new year, business owners like you are reviewing their financials, setting budgets and zeroing in on their KPIs, readying themselves for the opportunity a new year brings.

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Business Operations Archives

With the SEMA Show and the Global Tire Expo kicking off this week, here are some ideas for using Twitter By Christine Taylor November 3, 2013. Advertisement. If you’re on Facebook a lot, you’ve likely seen “offers” of discounts, coupons and specials for certain businesses’ products and

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2008 Top Shop Winner: Atlantic Tire & Service

Techs are sent off-site for training, often well out of town. Blackman is a big booster of TIA’s tire service training programs, and Atlantic Tire has a TIA-certified ATS trainer on staff. Additional tire training for the techs and counter staff comes from Michelin, Bridgestone/Firestone and Goodyear and its primary distributors, American

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2013 Top Shop Winner: Community Tire Pros & Auto Service

Nov. 23, 2003, at 8 a.m. But more on that later. Let’s talk particulars first. Community Tire Pros should be a familiar name to readers. It was a Top Shop Award Finalist in both 2007 and 2010 – the only other years it entered the competition.

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Performance Plus Tire & Automotive Superstore

Though its tagline is “Locally World Famous,” in reality, 2014 Tire Review Top Shop Finalist Performance Plus Tire & Automotive Superstore is known worldwide.. With a bustling location in Long Beach, Calif., a solid presence at events nationwide and a hearty e-commerce business that spans continents, the shop shatters expectations of a typical tire dealership.

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Mobile Advertising Strategies

3. Create a daily budget. You can tell Google how much you want to spend each day and you also can turn off your ads during the hours your shop is closed. 4. Run the campaign. Monitor your progress to see if it’s working – and working well. 5. Assess your ROI and decide to continue the campaign, grow the campaign, or create a whole new

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2007 Top Shop Finalist: Chapel Hill Tire Car Care Center

Through a marketing program that involves advertisements, discounts and coupons, a referral program and the promise of convenience, the shops are continually gaining new customers. Their target customers are females between the ages of 30 and 60 with an average annual household income of between $75,000 and $150,000.

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