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Promos:-The-marketplace-is-littered-with-gimmicks;-dealers

New York recently boosted prices on state-required vehicle inspections to $21 from $14, but Mr. Fox said the dealership will do the checkup for $6.99. Sometimes it will offer coupons for from $5 to one-half off the regular price to attract customers. That's always been a big draw for the company.

Actived: 8 days ago

URL: https://www.tirebusiness.com/article/20050314/NEWS/303149964/promos-the-marketplace-is-littered-with-gimmicks-dealers-talk-about-what-works-and-what-doesn-t-part-1-of-2

Hankook Tire offers $70 rebate during 'Great Winter Promotion'

NASHVILLE, Tenn. — Hankook Tire America Corp. will offer up to $70 in rebates on four qualifying tires during its "Great Winter Promotion," which runs through Dec. 20. The rebate comes in the form of a prepaid MasterCard and is redeemable at hankookrebates.com. The $70 rebate applies to…

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SimpleTire-to-donate-5%-of-Veterans-Day-sales

Shoppers will receive 5 percent off their entire order from SimpleTire's website by using coupon code "GET5GIVE5" at checkout. In addition, SimpleTire will donate 5 percent of day's sales to WWFS to help veterans and their families.

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Tire-Discounters-store-to-vie-for-world-record-in-donut

During the event, Tire Discounters will offer free tire inspections, including for the vehicle's donut (otherwise known as a spare tire), coupons for $100 off a set of four Cooper tires and a full synthetic oil change for as low as $39.99 — and edible donuts.

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NTDRA-PROMOS-CREDIT

WASHINGTON-The National Tire Dealers & Retreaders Association has announced two new promotional features for its Money Express credit card program. The ``Firecracker Special'' promotion, which will run June 30 to Aug. 13, gives dealers the opportunity to offer customers a six-month-same-as…

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Dealers-are-betting-on-'best-practices'

“A lot of customers must read the newsletters because they cash in the coupons,” Mr. Sigman said. Community Tire offers incentives for customers who refer new customers to the dealership. New customers receive a “thank you” gift that includes coupons, an air gauge and a $20 referral coupon

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Mitchell 1 offering free webinar series

SAN DIEGO — Mitchell Repair Information Co. L.L.C. is launching a free webinar series that offers courses covering the most popular topics from its …

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Industry vets launch Mekaniq, a B2B e-commerce marketplace

ROCK HILL, S.C. —Tire industry veteran Vic Deiorio has teamed with a handful of other industry vets to set up Mekaniq L.L.C., a B2B e-commerce distribution platform that allows tire retailers, wholesalers, importers and manufacturers to post their inventories and transact business

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BLOG:-SnapChat:-Is-it-the-next-frontier

They could take a quick shot of them sampling the yogurt and send it to 16 Handles. 16 Handles would then send a snap back with a coupon of 16 percent, 50 percent or 100 percent off the frozen treat. The customer would wait until appearing before the cashier to open the snap —because if they opened it sooner, it would have disappeared.

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Integrity Tire overshoots store-count goal

Integrity Tire overshoots store-count goal. Kathy McCarron. SAN BERNARDINO, Calif. — Since rejoining his father's business, Integrity Tire & Auto Service Center, five years ago, Chris Moll had grandiose goals for growing the three-outlet dealership in southern California. This article appears in the Oct. 26 print edition of Tire Business.

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SimpleTire-partners-with-Wounded-Warriors-Family-Support

At each tour stop, SimpleTire coupons are being distributed to attendees. The coupon offers 5-percent off all tires, with $5 of each sale going to the charity. At the end of the High Five Tour, a selected veteran and his/her family will receive the Ford F-250 Super Duty truck.

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Practical-promotional-ideas-for-slow-times

Don't hesitate to grab some business cards, discount coupons, referral coupons, etc., and visit these businesses. Personally introducing or reintroducing yourself to fellow merchants may be the most-productive time you spend all year. I bet your fellow merchants will appreciate the personal appeal and personal attention.

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Finney-resetting-Sears-auto-centers'-image

“We also offer coupons when a customer comes in to drop off their car; we'll give them a coupon to go over and shop in the main store, $5 off or something like that.” This creates opportunities to know and better understand the company's customers, he explained.

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SPX-to-give-away-Harley

CHARLOTTE, N.C. (June 19, 2008) — Tool maker SPX Corp. will give customers who buy its qualifying OTC brand products a chance to win a 2008 Harley-Davidson Street Bob motorcycle.©

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1996-—-A-look-into-the-past:-Goodyear-settles-service

Offering coupons instead of cash lessens the financial hit a company may take, as consumers often tend to discard or forget to use them, he said. "You've got to look at coupon settlements very, very carefully," Mr. Graham advised, "because odds are somebody's trying to …

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Ace-Parker-Tire-Economic-struggles-Generating-sales

He goes around town to hand out coupons for 25-percent off tires and parts, $25 coupons for services, and VIP cards offering a 15-percent discount on parts. At the local colleges he offers 10-percent discount cards to the students. Every Wednesday is Ladies' Day when the dealership offers $19.95 oil changes. “You got to put your name out

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OPINION:-The-five-most-dangerous-trends-you-face—and-one-fix

In fact, statistics show that requests for free information is the highest converting free offer, either on or off line. So what about “The 5 Questions You Should Ask Your Repair Shop Before You Book an Appointment” or other helpful information that instantly puts you in the authority position? maps and coupons are most critical and

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Customers-expect-shops-to-communicate-using-today's-methods

Customers expect shops to communicate using today's methods. Cloutier addresses the 2017 AAPEX seminar. Auto service businesses need to immerse themselves in technology as a way to improve their bottom line and their profits, according to Chris Cloutier, co-owner of Golden Rule Auto Care and founder of autoflow, a digital shop management

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Nitto-‘doggedly'-aims-to-double-sales,-harness-‘Facebook

Nitto ‘doggedly' aims to double sales, harness ‘Facebook fans' input. CYPRESS, Calif.—Throughout much of its history, Nitto Tire has been considered an underdog. The company and tire line that were founded in 1949 in Japan often have struggled during their 60-plus years of existence, several times teetering on bankruptcy or insolvency

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Midas-says-marketing-campaign-pays-off

Midas says marketing campaign pays off. PALM BEACH GARDENS, Fla. (April 19, 2016) — Getting back into TV advertising after a five-year hiatus has had a positive impact on the Midas International Corp. automotive service franchise. Since 2013, Midas has launched a series of national promotions, often featuring its animated spokesperson, “The

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2001-—-A-look-into-the-past:-Deadly-combination

2001 — A look into the past: Deadly combination? (Editor's Note: This story is part of our #TireBiz30 in which we feature one archived story every day of September to celebrate Tire Business' 30th anniversary. Each story represents one of the most relevant news story published in our pages for that year.) HILTON HEAD, S.C.

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Jiffy Lube raises $1M for MDA

From Aug. 1 through Sept. 7, drivers were invited to make a $3 donation to MDA at their local Jiffy Lube service center. In return, donors received a MUSCLE UP! savings book containing more than $100 in savings from Jiffy Lube as well as coupons from national retailers such as Brookstone, Famous Footwear, Aeropostale and Buca di Beppo.

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`TIRELESS'-IN-WAR:-WITH-MOST-NEW-TIRES-EARMARKED-FOR …

Two pictures in the January 1943 edition of Tires magazine said it all. Under the caption ``No Gas! No Cars! No Tires!'' was a picture of Times Square in New York, clogged as usual with traffic. Over the caption was another picture of Times Square, standing as eerily empty as in Stephen…

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IN-BRIEF

Additionally, Tire Choice & Total Car Care, with 33 locations in Florida, designated Wednesdays as “Ladies Day” when all customers wearing pink got a discount on their purchases. Customers who pledge their support to Mobilizing Hope on the Tire Choice website will receive a coupon for 10 percent off the purchase of any service.

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Letters:-Retread,-new-tire-failure-rates;-practicing-good

Believe it or notNew and retreaded medium truck tires fail at the same rates?I find this fact hard to believe. In your article in the Feb. 2 issue of Tire Business you state that 18 percent of failures come from new tires and 68 percent from retreads. That sounds very true, but then your headline…

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ACCC,-Carquest-partner-up

American Car Care Centers (ACCC) Inc. hopes to increase sales and profits and boost its membership with the launch of a benefits/training package April 1 through a partnership with Carquest Auto Parts. Members of ACCC's tire distribution/marketing group have the …

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Video:-Kumho-is-in-a-new-era-of-change

CASTRIES, Saint Lucia (Jan. 4, 2016) — Kumho Tire North America went through a lot of growing pains in 2015 when it moved its headquarters from Rancho Cucamonga, Calif., to Atlanta, needing to replace 80 percent of its staff in the process. Harry Choi, Kumho Tire North America president and CEO, said the reward for dealers' patience now comes—with new products, market …

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If-the-shoe-fits:-Omni-United/Timberland-to-produce

LAS VEGAS (Nov. 4, 2014) — Brad Pitt or the Kardashians hawking tires in a Vogue magazine ad?. It could happen if Omni United Pte. Ltd.'s collaboration with Timberland L.L.C., a globally recognized footwear and outerwear brand worn by a variety of celebrities, plays out as expected.

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Love's-acquires-Speedco-from-Bridgestone-Americas

OKLAHOMA CITY — Love's Travel Stops & Country Stores has completed its acquisition of Speedco Inc., a national network of quick lube and inspection service centers for the trucking industry, from Bridgestone Americas Inc.

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Meineke-expands-in-Canada-with-acquisition

CHARLOTTE, N.C. — Meineke Canada has purchased 12 CAA Car Care Centres formerly owned and operated by CAA South Central…

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