The beauty of coupons is that they bring value to your brand while protecting your margins. For example, if you run a sale on shoes in your store at 20% off, then every pair of shoes you sell will be 20% off reducing all of your margins by 20%. However, if the only way to get the 20% off …
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Creating Coupon Promotions: Tips for Retailers
Reasons to Use Coupons . As coupons continue to be an inexpensive form of marketing, nearly half of all retailers reported offering consumers some form of bonus coupon program. This means your competitors are probably utilizing coupons in their marketing plan and maybe should you too. Other reasons to use coupons include:
Buy One Get One Marketing Events
The most important part of writing effective ad copy is to have a compelling offer. And buy one get one, or BOGO for short, is compelling. Like many offers, it is the perception that is most important, not the reality. In fact, the reality is if you do a BOGO 50% off, it is the same as 25% off your entire purchase for the customer, but it feels
Recording Cash Sales With a Discount
The store is having a sale and everything is 10% off. A customer has taken advantage of the sale and purchased 3 pairs of socks for $12.00; 2 men's shirts for $55.00; The sub-total, not including the discount, is $67.00. The sales tax in your state is 6%, making the sales tax due $4.02. The discount afforded to the customer is $6.70, making the
Websites With Free Shipping and No Minimum Purchase
Sites That Offer Free Shipping With No Minimum Purchase Requirements . 121 Time: Free international shipping on all merchandise plus a two-year warranty AccessoryGeeks.com: Free 3-10 day shipping to the U.S., and free 11-22 day shipping to Canada American Blinds: Free ground shipping, excluding Alaska & Hawaii, with a $5.95 handling charge Anjolee Jewelry: Free insured FedEx 2-day …
Effective Newspaper Advertisements for Retail
Coupon Ad . These are great for sales promotions to bring new customers to the store. By offering a certain dollar or percentage amount off your merchandise, the coupon offer is also one of the easiest ads to track the effectiveness because the customer has to present the coupon to get the deal. You can count the number of coupons received as a true metric of your advertising.
How to Charge GST/HST on Discounts
Fixed discount coupons are treated the same as above, that is GST/HST is charged on the full price of the item. Variable discount coupons (such as discounts that increase with more of the same item purchased) are treated differently - in this case, GST/HST is charged on the amount after the total discount is applied.
How to Make Money at Home With a Membership Site
Steady income: If you have a monthly membership site and you’re able to retain a good percentage of your members, you can count on regular (recurring) income, as opposed to starting from $0 every month. For example, if you have 100 members paying $30 a month, you can, for the most part, count on $3,000 per month income, as long as you retain
Paying and Deducting Commissions to Employees
Paying commissions to employees is sometimes difficult because there are different kinds of commissions and different ways they can be paid. Here is what you need to know about paying commissions, deducting them as a business expense, and …
Contract Labor: A Tax-Deductible Expense
A more workable definition of independent contractor status comes from common law principles which focus on the method of compensation. If an individual is on your payroll and receives a steady paycheck, clearly that the person is an employee rather than an independent contractor. Independent contractors usually operate under a specific contract and invoice for work completed.
The 7 Best Bulk Text Message Services of 2021
Bulk text message services typically offer monthly pricing based on the number of messages the business can send out each month. Pricing generally starts around $25 for 500 messages to between about $39 to $79 for 2,000 messages. Other services offer a pay-as-you-go pricing with fees starting at $0.04 per text.
9 Ways Online Retailers Get You to Spend More Money
Discounts Based on Amount of Purchase: Everyone loves getting coupons and discounts from their favorite stores. But they often come with a catch—the discount is only offered if you spend above a specific dollar amount. And in many cases, the more you spend, the greater the percentage off …
How to Ask for Referrals and Get More Clients
Practice Makes Perfect. Don't let nerves or fear get in the way of building your business. Referrals will get you more clients, and the more referrals you ask for, the more referrals you'll get. In fact, while most people make only one referral, 34% of people make two to 10 referrals. 3 Imagine, getting two or more new clients simply by
How to Make Money with the Amazon Associates Program
Blogging. Blogging is probably the most common way affiliates make money with the Amazon Associates program. Some bloggers have a general topic site and use a variety of affiliate programs and other monetization options. Other bloggers have a niche site, zeroing in on select products that the site covers.
Deducting Employee Benefits on Your Business Tax Return
Gifts of cash, cash equivalents, gift cards, gift coupons, or gift certificates, tickets to sporting events, vacations, meals, lodging, stocks, bonds, or securities aren’t deductible. You can deduct awards of property to employees if they are part of a catalog or assortment of possible items.
Office Supplies and Office Expenses on Business Taxes
Office Supplies and Expenses on Your Business Tax Return. For sole proprietors and single-member LLCs, show office supplies in the "office supplies" category of Schedule C, on Line 18. You can include office expenses less than $2,500 in this category or you can separate office expenses out and include them with "Other Expenses" on Line 27a.
How Groupon Works and How It Impacts Small Businesses
At 50% off your normal rate, you’d be offering your lessons for $50 each to Groupon buyers. But you would not make $50; you would only make $25 per lesson sold because Groupon takes half of it right off the top. If you offer riding lessons at 90% off …
How to Make Money on Facebook
1. The Facebook Marketplace. This is one of the simplest ways to make money on Facebook. Essentially, Facebook allows you to sell items on a special section of the site. Many towns, cities, and communities have set up buy/sell pages or you can simply search by geographic location, product name, or category.
The Tax Effects of Paying Bonuses to Employees
Employees who are executives, administrators, professionals, and outside sales employees (sometimes called "white-collar employees") are exempt from federal minimum wage and overtime pay requirements, as long as their income is above a specific level. As of January 1, 2020, you can use non-discretionary bonuses to satisfy up to 10% of the standard salary level for employees, to …
10 Offline Marketing Ideas for Your Home Business
Like a business card, there is potential that your mailing will be thrown away, so you want to indicate your offer or benefit on the envelope. For example, if you have a free offer or a coupon, make sure you print something like “Open for 20% Off,” so they’ll open the mailing.
Don't Register for a New eBay Account If Suspended
Steps After eBay Account Suspended eBay has sophisticated tools for connecting accounts to one another. Once eBay has marked you as an eBay user who has tried to open multiple accounts, your name and personal information will be on file and you can be blacklisted.This is the last thing you want to happen, especially if you depend on eBay for income rather than just hobby selling.
How Can I Stop Getting eBay Email Notifications
From your " My eBay " page, click on the Account tab on the top of the page. Once you view your Account tab, look on the left side of the screen for the menu bar. Click on the link for Communication Preferences . You should now see a long list of various options. Scroll down the page until you reach the section called Saved Sellers .
How Do You Use Twitter For Business
If you have lots of sales, you can use Twitter to promote “daily deals” exclusive to your Twitter followers. Or you can establish creative Twitter promotions like "The next 30 Twitter followers will receive a free t-shirt or a 50% off coupon." The sky is the limit with promotions, and Twitter allows you to expand your audience reach even
Deducting Advertising Expenses
You can deduct the cost of providing meals, entertainment, or recreation facilities to the general public as advertising or promotion activities. The cost for meals isn't subject to the usual 50% limit for these costs for other business purposes. (Note that entertainment expenses are no longer deductible except for advertising purposes.)
Medical Payments: A Hedge Against Lawsuits
Bill incurs $500 in medical costs to treat his injured shoulder. Susan files a lawsuit, which your insurer eventually settles for $15,000. You submit a $500 claim under your Medical Payments insurance for Bill's expenses. Assuming your Medical Payments limit is $5,000, your insurer should pay all of Bill's expenses as they fall within your limit.
Buying Fake Stuff on eBay and What to Do About It
Penalties range from having their listings removed to a ban from selling on the platform altogether. Savvy sellers can avoid getting ensnared by selling fake goods by taking advantage of eBay Authenticate. If your item is eligible for eBay Authenticity Guarantee, it will be automatically added to the program at no cost.
Generation Z Retail Shopping Behaviors
For example, 53% of Gen Zers desire free wifi in the stores they shop, up from 41% of Millennials. They want to be able to access coupons and incentives proactively. So the store would serve a coupon or discount to the shopper's mobile device based on location in the store.
How to Recruit Employees for Small Business
How to Recruit Employees for Small Business 1. Find out what the going rate is for the position and match it. One common mistake small businesses make when creating a position is to base the salary on their budget rather than the market realities. Doing so only makes it more difficult to recruit employees at all, let alone attract top quality ones.
How to Start an Online Business
The best way to get people to subscribe to your list is to offer some type of valuable free offer. This can be a free report, white paper, or a discount/coupon code. These types of offers work better than a plain 'subscribe to our newsletter' offer.
First Time Guide on How to Buy on eBay
Search and browse for items. Once you've joined and have a specific type of purchase in mind, either visit eBay's front page and type a few related keywords into the search box or browse through the listings by category to shop for the item you have in mind. Next, find a few of these items in your search or browse results, and click on the ones
9 Steps to Make a Living Selling On eBay
2. Buy something. The best way to get a feel for eBay selling is to do a transaction as a buyer first. Pay attention to the listings that attract you, such as the photo, headline, and price. Many are run as auctions, where you need to bid by indicating a price you’re willing to pay.
IRS Rules for Supplemental Wages Withholding
For employees who receive more than $1 million in supplemental wages during the calendar year, you must withhold the excess over $1 million at a higher rate of 37% (or the highest rate of income tax for the year). For example, if an employee's supplemental wages are $1.5 million for the year, you would withhold $1 million at 22% and the excess
How to Calculate the Cost of Debt Capital
or Post-tax Cost of Debt = Before-tax cost of debt x (1 - tax rate) For example, a business with a 40% combined federal and state tax rate borrows $50,000 at a 5% interest rate. The post-tax cost of debt capital is 3% (cost of debt capital = .05 x (1-.40) = .03 or 3%). The $2,500 in interest paid to the lender reduces the company's taxable
The 8 Best Barcode Scanners of 2021
The Brainydeal USB Automatic Barcode Scanner makes the best on the list for its ease of use, affordable price and practical design. It’s currently the number No. 1 best-seller on Amazon, and is a great introductory barcode scanner for anyone just jumpstarting their …
Effective Local Marketing Ideas for Small Businesses
It can be as simple as giving another store your coupons, flyers or business cards to display on their counter while you do the same for them. Or you can create co-branded deals that reward customers for making a purchase at both locations: "Buy one from us, get one half off from them." There are a lot of ways you can team up with other local
Planning a Successful Promotional Campaign
A promotional plan is a valuable marketing tool when it comes to launching a new service or product or expanding your market reach into new verticals or demographics. When planning a promotional campaign, keep in mind that a successful campaign achieves all of the following desired outcomes and goals: Your promotional message reaches your
Opportunity Cost: What Is It and How to Calculate It
This choice resulted in a trade-off. Your life is the result of your past decisions, and that, essentially, is the definition of opportunity cost. Limitations of Opportunity Cost . The primary limitation of opportunity cost is that it is difficult to accurately estimate future returns. You can study historical data to give yourself a better
Affordable Ways to Market Your Small Business
Use Social Media to Promote Your Business. d3sign / Getty Images. Facebook, Twitter, and YouTube are great ways to promote your business through social media. A good example of how this can be effective was illustrated to me recently when we …
The Top Sales Event Names in Retail
Extra Discounts on Already Reduced Merchandise. This powerful title attracts customers because it suggests discounts on top of discounts. Typically, you will see this listed as "Take an Extra 25% Lowest Price Marked". Since cash is king, this is a great sales event to clear out dead stock .
Couple Uses eBay to Help Pay $77,000 Student Loan Debt
Baby Step 1: Save up or set aside $1,000 cash in a beginner emergency fund. Baby Step 2: Use the debt snowball method to pay off all consumer revolving and installment debt. Baby Step 3: Contribute to your emergency fund so it will cover 3-6 months of living expenses. Baby Step 4: Invest 15 percent of household income into retirement funds.
Advertising 101: Tips to Get You Started
There are many different types of consumer groups, so you cannot reach everyone with a single ad campaign. Target a particular group (i.e., working mothers, homeowners in a particular area, pet owners, etc.) and address their specific interests. Providing broad, or too much information in ad campaigns tends to turn customers off.
Opening a McDonald's: Franchise Costs and Requirements
As of 2021, the initial investment varied from $1,008,000 to $2,214,080, with a liquid cash requirement of $500,000. There is also an initial franchise fee of $45,000. 3 . In most franchise systems, for the opening of a new franchise location, it is the responsibility of the franchisee to locate a site that meets the franchisor’s standards.
101 Small Business Marketing Ideas
Contests, Coupons, and Incentives . People love free stuff and discounts. If you can provide that bit of serotonin that comes with free goodies, or winning a contest, you'll have a new fan. 64. Start a contest. 65. Create a coupon. 66. Create a "frequent buyer" rewards program.
How to Design Effective In-Store Visual Marketing
The Four C's are the critical factors in selling more merchandise at a retail supermarket or specialty store. The Four C's are: Command Attention. Connect with the shopper. Convey information. Close the Sale. Individually, each of the 4C's represents a cognitive step the shopper experiences when engaged with the point of sales materials.
25 Ways to Cut Costs in Your Home Business
Here are 25 ways to cut down on expenses in your home business: 1. Eliminate your second phone line for business. While a second line is tax deductible, it is a significant expense. If you have an employee that uses the line, let them use their cell phone and then reimburse them. 2.
10 Important Tips for New eBay Sellers
Choose items that will sell for less than $50. Since you are a new seller, you don't want to be a target for a scam. Also, learning while selling inexpensive items will take the pressure off. You're going to be learning how to ship, answer customer inquiries, and navigate your seller dashboard, so it is best to work with low-dollar items at first.