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Actived: Saturday Feb 20, 2021
(PDF) Online vs. Offline Coupon Redemption Behaviors
(65.5 %) off er perce nt-off and 566 (1 1.8 %) offer dollar-off coupons. T he percent-off coupons range fro m 5% to more than 5 0% an d t he d ollar- of f coupo ns ran ge fro m KR W 1, 000 to more
Category: coupon codes Go Coupon
Coupon Value: A Signal for Price?
shown for coupons that use percentage discounts and leads to the question of whether the phenomena is restricted to promotions that are communicated in percentage-off terms
Category: coupon codes Go Coupon
A Price Discrimination Theory of Coupons
cents-off coupons for inducing trial. Further and most importantly, the hypothesis has no prediction on the intensity of coupon usage across consumers. Note that the crucial
Category: coupon codes Go Coupon
Money-off Coupons and the Consumer: Are They Worth the
Is the use of coupons a worthwhile practice for consumers? What defines a cost-effective money-off coupon user? In this study, the time cost of clipping and organizing grocery coupons is compared
Category: coupon codes Go Coupon
CentsâOff Coupons: Boon or Boondoggel for Consumers?
Cents-off coupons have become a popular sales promotion tool in recent years. However, the effects of coupons, and other such deals, on consumers' cognitive structures and choice decisions are not
Category: coupon codes Go Coupon
(PDF) The Coupon-Prone Consumer: Some Findings Based on
In related work, Bawa and Shoemaker (1987,1989) found that propensity to use an off-price coupon increased with education, income (weakly), and household size. Determinants of Store-Level
Category: coupon codes Go Coupon
(PDF) Effects of Coupons on Consumer Purchase Behavior: A
77% of the United States population uses coupons and shoppers saved more than $3 billion last year by doing so. Coupon users report an average of 11.5% savings on their grocery bill with coupons
Category: coupon codes Go Coupon
(PDF) Pleasant Surprises: Consumer Response to Unexpected
The effects of dollar-off vs. percentage-off coupons are examined for 3,827 customers who had redeemed both types of coupon framings in an Australian online fast-moving consumer goods (FMCG
Category: coupon codes Go Coupon
Requirements of coupon AC current density affecting AC
The four parameters, that is, coupon on-potential, coupon instant-off potential, coupon DC current density, and coupon AC current density were acquired by using the new coupon technology with high
Category: coupon codes Go Coupon
(PDF) An Anchoring and Adjustment Model of Purchase
The authors compare the effectiveness of in-store coupons and straight off-the-shelf price discounts (bonus buys), in generating incremental sales and profits for the retailer. In five field tests
Category: coupon codes Go Coupon
(PDF) Sales Promotions
coupons in the US avera ge about 1.5 to 2.5% redemption rates) and the co st of distributing the . offer. Internet Promo tions . the manufacturer is better off,
Category: coupon codes Go Coupon
Coupon Impacts on Orange Juice Demand Based on Time-Series
Assuming a coupon usage rate of 10 to 50 percent, lowering prices through a "10 percent off" coupon would increase average weekly fruit and vegetable quantities purchased by 2 to 11 percent, as
Category: coupon codes Go Coupon
(PDF) STUDY ON IMPACT OF SALES PROMOTION ON BRAND LOYALTY
The promotion mix is a term used to describe the set of tools that a business can use to communicate effectively the benefits of its products or services to its customers.
Category: coupon codes Go Coupon
(PDF) Promotion Has a Negative Effect on Brand Evaluations
Packaged goods manufacturers distribute cents-off coupons in freestanding inserts (FSIs) in newspapers. Free-standing insert coupons are typically composed of two parts: the coupon per se and a
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Competitive Promotional Strategies
deals, cents-off labels, coupons (in newspapers, magazines, mail, in/on pack), and a variety of rebates. Attempts have been made in the market- ing and economics literature to explain the exis-
Category: coupon codes Go Coupon
Analysing The Impact Of Price Promotions Versus No-Price
Sales promotion for consumer including samples, redeemable coupons, cash-back offer, money-off deals or price packs, premium offers, contests of chance etc. (Kotler et al., 2010).
Category: coupon codes Go Coupon
Cigarette couponing goes mobile | Request PDF
Smokers who received coupons via mail only or via both channels, had three times (OR = 2.97, 95% CI 2.31-3.83) and five times (OR = 4.56, 95% CI 3.61-5.76) higher odds to redeem cigarette coupons
Category: coupon codes Go Coupon
Potential Profitability and Decreased Consumer Welfare
The objective of this paper is to analyze the consumer's decision in electing to use cents-off coupons distributed by manufacturers of consumer products. Arguing that the decision to use coupons
Category: coupon codes Go Coupon
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