COUPONS Flashcards Quizlet
By entering the card PLU 300275. A store coupon states $10 off of $50. How much does the bill need to be in order for this coupon to work? The total must be $50. If you are not sure what to do with a coupon, what should your next step be? Ask a supervisor. A Vendor coupon states "Buy 1 Soda, Get 1 …
Actived: Just Now
Discounts Flashcards Quizlet
Nezzie is shopping for items for her daycare because the store is having a sale where everything in the store is 10% off. Nezzie buys a playhouse for $100.29 and a music center for $59.99. She has a coupon for an additional 15% off on the playhouse. Before tax, Nezzie estimates that her total, after discounts, will be about $122.
Chapter 15 Flashcards Quizlet
o coupons/e-coupons o price-off deals o premiums o contests and sweepstakes o sampling and trial offers o rebates o loyalty/frequency programs o gift cards. Trade-market sales promotion - uses the following ways of motivating distributors, wholesalers, and retailers to stock and feature a firm's brand in their store merchandising programs:
Study IMC Chapter 20 Flashcards Quizlet
A single sales promotion offer contained cents-off coupons for Bryan hot dogs, Heinz ketchup, French's mustard, and Sara Lee hot dog buns. This is an example of a(n) _____. a. promotion mix b. tie-in c. integrated promotion d. overlay e. combo
122) In _____, the producer marks the reduced prices directly on the label or package. These offer consumers savings off the regular price of a product and are very effective in stimulating short-term sales. A) promotional products B) coupons C) cents-off deals D) samples E) rebates
Mktg test chp: 18,19,20,21,22 Flashcards Quizlet
A single sales promotion offer contained cents-off coupons for Bryan hot dogs, Heinz ketchup, French's mustard, and Sara Lee hot dog buns. This is an example of a(n) _____. A)promotion mix B)tie-in C)integrated promotion D)overlay E)combo
Marketing Ch. 13
A freestanding insert in the Sunday newspaper for a local restaurant that contains a $5 off coupon for any meal over $20 is an example of a promotion targeted at _____. A) government buyers B) salespeople C) business customers D) final buyers E) retailers and wholesalers
Stat Quiz 5 Flashcards Quizlet
For a particular clothing store, a marketing firm finds that 16% of $10-off coupons delivered by mail are redeemed. Suppose six customers are randomly selected and are mailed $10-off coupons. What is the probability that no more than one of the customers redeems the coupon?.7528.
IMC Ch. 19 & 20 Flashcards Quizlet
IMC Ch. 19 & 20. 1. Julie is on a tight budget and usually purchases store brands of products. However, she purchased a higher quality national brand of shampoo with a coupon that reduced the price enough for her to be able to purchase it.
Ch. 14 Video- Zappos Flashcards Quizlet
d.send a 30% off coupon code to customers. d.a sentiment analysis. Customer service employees at Zappos work around the clock to provide the best possible service to their customers. If Zappos wanted to measure customer satisfaction scores, they would conduct: a.crowdfunding.
LearnSmart Chapter 16: Using Effective Promotions
When marketers use samples, coupons, cents-off deals, displays, premiums, or rebates as _____ _____ tools, they are promoting to consumers. sales promotion. An employee researching potential buyers and then choosing who is most likely to buy is performing the _____ step of the selling process.
IMC Ch 19 Flashcards Quizlet
a. Mailed coupons achieve the highest household penetration. b. Direct-mail coupons increase the amount of product purchases. c. Mail-delivered coupons achieve the highest redemption rate of all mass-delivered coupon techniques. d. Mail-delivered coupons represent about 1 percent of all manufacturer-distributed coupons. e.
Coupon Flashcards Quizlet
-All coupons must be turned into customer service.-Must write the discount coupon (if needed). - No cashback/ write cashier # on coupon.-If we don't turn in coupons it will be counted as a short money as well. Store Coupon-says good only @ supermarket-Has a PLU code or barcode (write cashier #)
Psychology ch 13 Flashcards Quizlet
in a classroom with emotionally challenged students, the teacher gives out coupons for appropriate behavior and takes away coupons for inappropriate behavior. at the end of the day, coupons can be traded for different rewards. the teacher is employing the _____ method
Chapter 7- midterm Flashcards Quizlet
In the New York coupon experiment mentioned in your text, the experiment was conducted to test the effects of the face value of coupons on the likelihood of coupon redemption. Subjects were randomly assigned to 2 treatment groups. One group was offered 15-cent coupons and the other 50-cent coupons for four products.
MKTG 403: Chapter 16 Flashcards Quizlet
real. A reason for consumers' increased sensitivity to sales promotion is that they ______. want to save money. Marketing and advertising executives are most concerned with the effect of the increased use of sales promotion on ______. brand equity. Consumer franchise-building promotions are used to make consumers _____.
Marketing Final Ch 19 Flashcards Quizlet
e. public service announcement. a. the retailer and manufacturer always split the cost. b. rebates increase sales, but firms may not have to pay off all the rebates offered. c. they are easier for the consumer to use than are coupons. d. rebates are the only type …
Chapter 18 Flashcards Quizlet
d.Cents-off offers e.Coupons. c.Frequent-user incentives. Nederlander's customers are mostly women in the age group of 30 to 59 years with an annual household income of approximately $200,000. The company's Audience Rewards program appeals to its major partners because they want to get access to Nederlander's customers. The partners use the
Chapter 16 Flashcards Quizlet
1. Cutting back on their use of coupons 2. Reduced the duration period with expiration dates of 3 months or less 3. Greater use of multiple item purchase requirements (grocers use this tactic) 4. Online coupons 5. Deals and discounts through Groupon and Living Social (day offers) 6. Mobile Marketing: coupons sent directly to mobile phones 7.
Chapter 3 Flashcards Quizlet
McDonald's eliminates $1.00 off coupons. This will cause. a movement along the demand curve for McDonald's Big Mac hamburgers. The law of demand holds in the market for three goods, X, Y, and Z. An increase in the price of X causes an increase in the price of Y. A decrease in the price of X causes a decrease in the demand for Z.
Sales Promotion Flashcards Quizlet
coupons have been around since 1895, when the C.W. Post Co. started using the penny-off coupon to sell its new Grape Nuts cereal. newspaper Freestanding insert (FSIs) -is a four-color multipage printed advertising booklet that contains consumer packaged goods coupon offers
marketing questions FINAL Flashcards Quizlet
Coupons, trade shows, buying allowances, premiums, and price-off deals are all examples of ____. it needs to deliver a consistent message. UnderArmor is using an integrated marketing communications program (IMC) because _____. advertising.
IMC-Ch.19 Flashcards Quizlet
Direct-mail coupons increase the amount of product purchases. Mail-delivered coupons achieve the highest redemption rate of all mass-delivered coupon techniques. Mail-delivered coupons represent about 1 percent of all manufacturer-distributed coupons. Direct-mailed coupons are the least expensive coupon distribution method.
All Micro questions Flashcards Quizlet
28) Firms are better off using rebates rather than just lowering the price of a good because A) people view the firm in a positive light because now poorer people will be able to afford their good. B) customers overestimate the value of the rebate and so buy more of the good, making profits higher than if they just lowered the price.
Marketing Exam #2 Flashcards Quizlet
Long-term profitability will not be affected if the brand managers offer an excess of coupons or cents-off packages to customers. False It is most accurate to say that total quality management firms believe that it is the responsibility of ________ employees to serve the needs of customers.
STAT 201 HW 7 Flashcards Quizlet
A survey of the mean number of cents off that coupons give was conducted by randomly surveying one coupon per page from the coupon sections of a recent San Jose Mercury News. The following data were collected: 20¢; 75¢; 50¢; 65¢; 30¢; 55¢; 40¢; 40¢; 30¢; 55¢; $1.50; 40¢; 65¢; 40¢.
Chapter 13- Current Liabilities and Contingencies
B. Cents-off coupons and coupons for other premiums C. Cents-off coupons and coupons for cash rebates D. All of the above are correct. A. Coupons for cash rebates and coupons for other premiums. Blue Co. can estimate the amount of loss that will occur if a foreign government expropriates some of the company's assets in that country. If the
Ch. 12 Flashcards Quizlet
Coupons, Premiums, Contests and Sweepstakes, Refunds and Rebates, Sampling, Bonus Packs and Price-Off. Trade Sales Promotion. Trade Allowances, Trade Incentives, Trade Shows, Trade Contests. Coupons. A price reduction to the consumer 300 billion printed 2.5 billion redeemed (0.85%)
Unit 17: Promotional Mix Flashcards Quizlet
Includes coupons, money off, product samples, competitions, & point of purchase displays; objectives- increases sales, inform potential customers about new products, & create a positive business image. Public relations. Activities designed to influence a target audience; they try to influence general opinion & create a good public image.
Marketing Test 3 (Final) Flashcards Quizlet
includes coupons, cents-off deals, contests, and premiums. The nature of public relations. Fast-growing, very powerful, and very believable. Push promotional strategy. directs marketing efforts toward market channel numbers. Pull Promotional Strategy. consumers pull the products from the shelves through advertising/coupons.
intro to marketing 13 Flashcards Quizlet
A freestanding insert in the Sunday newspaper for a local restaurant that contains a $5 off coupon for any meal over $20 is an example of a promotion targeted at _____. Final buyers Which of the following statements is true of consumer promotions?
When preparing his grocery shopping list, Winston actively scans the supermarket ads in the local newspaper for coupons, rebates, and sale items. While in the store, Winston also looks for free samples of new products and products he hasn't purchased previously. The coupons, rebates, sale items, and free samples are all examples of: A. advertising.
EXAM 3 MARKETING Flashcards Quizlet
includes coupons, contests, cents ‐off deals, and premiums that attract consumer attention and offer strong incentives to purchase. Personal selling is the most effective method at certain stages of the buying process, particularly in building buyers' preferences, convictions, actions, and developing customer relationships.
a. German consumers may be better or worse off because price discrimination may actually increase consumer welfare depending on the number of different prices charged and the distribution of consumer demand. b.German producers are worse off because coupons help …
Chapter15: Sales Promotion Flashcards Quizlet
-coupons - price- off deals (sales) - rebates - premiums-sweepstakes & contests - sampling - trial offers - loyalty & frequency programs - gift cards. Objectives for Consumer-market sales promotion. 1) stimulate trial, repeat, and larger purchases 2) introduce a new brand 3) combat or disrupt competitors
Ch. 18 Flashcards Quizlet
a. Internet sales promotions are more effective and cost-efficient at generating responses than their off-line counterparts. b. One of the few types of sales promotion that cannot be used online is sampling. c. Online coupons have lower redemption rates than off-line coupons. d.
marketing ch 14 Flashcards Quizlet
Price reductions taking off orders, literally off the invoice for the order, based on agreements between the manufacturer and the retailer, and identify a predetermined purchase quantity that triggers the discount, and price incentives directly increase the margins that retailers realized, and as such they are generally viewed quite favorably
QMB Exam 3 Flashcards Quizlet
b. while the other half of locations did not receive the 50% off coupons c. they randomly chose half d. their 80 locations. a. 40 locations. The Head Coach of the Kansas City Chiefs, wanted to know how many players visit the team's athletic trainer after practice for extra stretching, medical attention, or any other reason. He wanted to know if
Chapter 16 Marketing (MKT101) Flashcards Quizlet
138) In _____, the producer marks the reduced prices directly on the label or package. These offer consumers savings off the regular price of a product and are very effective in stimulating short-term sales. A) promotional products B) coupons C) cents-off deals D) samples E) rebates
Publix Coupon Policy
A. We do not accept digital coupons that are half-off-items or full-price-off-total-order coupons. B. We do not accept percent-off-items or percent-off-total-order coupons. C. We do not accept lay-away-items of rain-check-order coupons. D. We do not accept competitor or manufacturer coupons.
econ1014 exam one Flashcards Quizlet
To determine whether such programs are worthwhile, the USDA hired economists to determine the elasticities of demand of some popular fruits. Using the table of these demand elasticity estimates below, determine for which three fruits the government should offer "10% off" coupons to have the biggest possible effect on quantity demanded.