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COUPONS Flashcards Quizlet

By entering the card PLU 300275. A store coupon states $10 off of $50. How much does the bill need to be in order for this coupon to work? The total must be $50. If you are not sure what to do with a coupon, what should your next step be? Ask a supervisor. A Vendor coupon states "Buy 1 Soda, Get 1 …

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Chapter 16 Flashcards Quizlet

cents-off coupons. An advantage of coupons is that they: allow a marketer to offer a price reduction to consumers who are price sensitive. Which of the following is a disadvantage associated with couponing? It can be difficult to estimate how many consumers will use a coupon and when.

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Chapter 15 Flashcards Quizlet

o coupons/e-coupons o price-off deals o premiums o contests and sweepstakes o sampling and trial offers o rebates o loyalty/frequency programs o gift cards. Trade-market sales promotion - uses the following ways of motivating distributors, wholesalers, and retailers to stock and feature a firm's brand in their store merchandising programs:

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Advertising Chapter 14 Flashcards Quizlet

A. Coupons offer price reductions to consumers who are price sensitive. B. Coupons are an effective way of generating trial of a new product. C. Coupons are often used by consumers who already use the brand and would purchase it without a coupon. D. Coupons can encourage non-users to try a brand.

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chapter 11

a. German consumers may be better or worse off because price discrimination may actually increase consumer welfare depending on the number of different prices charged and the distribution of consumer demand. b.German producers are worse off because coupons help …

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Practice Test (ch 16-19) Flashcards Quizlet

Crafter's Supply offers online 40% off coupons to shoppers. It is easy to go to the Crafter's Supply website, download the coupon, and apply it to an online purchase. This example shows that the biggest trend in sales promotion is the use of _____.

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Chapter 8 Flashcards Quizlet

If dog owners also provide their e-mail, they will be emailed a 20% off coupon for their first purchase. We measure the effectiveness of the more-vegetable formula by the number of coupons that are used to make purchases in stores. This is an example of an experiment designed to assess a _____ asymmetrical causal relationship. A) stimulus

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Chapter 15 Marketing Flashcards Quizlet

Coupons are issued for products and rebates are issued for services. C. Coupons are for "cents/dollars off" while rebates are for "percentages off" the listed price. D. There is no difference between coupons and rebates. E. The manufacturer handles coupons while retailers handle rebates.

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Chapter 16 Flashcards Quizlet

Cents-off, in-store demonstrations, samples, coupons, gifts, product tie-ins, contests, sweepstakes, sponsorship of special events such as concerts, the Olympics, fairs, and point-of-purchase displays are types of sales promotion devices.

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Chapter 13 Flashcards Quizlet

b. Two days off with pay Which of the following sentences should I use to increase Ethan's instrumentality? a. You will have to work hard to sell more. b. Your attitude is critical in this effort — I know you can do it. c. For every 200 Macy's coupons you hand out, you will receive 25% off any item in …

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BUS 100 at CMU Final Exam Practice Flashcards Quizlet

A firm's management purchases all the issued and outstanding stock of the firm and takes the company off the stock market. The management of this company has engaged in. taking the firm private. A brother and sister team, Camilla and Arturo, took over the family's …

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Chapter 15 Flashcards Quizlet

includes: coupons, price-off deals, premiums, contests & sweepstakes, sampling & trial offers, rebates, loyalty/frequency programs, & gift cards. trade-market sales promotion. motivates distributors, wholesalers, & retailers to stock & feature a firm's brand in their store merchandising programs

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chapter 16

122) In _____, the producer marks the reduced prices directly on the label or package. These offer consumers savings off the regular price of a product and are very effective in stimulating short-term sales. A) promotional products B) coupons C) cents-off deals D) samples E) rebates

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marketing questions FINAL Flashcards Quizlet

Coupons, trade shows, buying allowances, premiums, and price-off deals are all examples of ____. it needs to deliver a consistent message. UnderArmor is using an integrated marketing communications program (IMC) because _____. advertising.

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All Micro questions Flashcards Quizlet

28) Firms are better off using rebates rather than just lowering the price of a good because A) people view the firm in a positive light because now poorer people will be able to afford their good. B) customers overestimate the value of the rebate and so buy more of the good, making profits higher than if they just lowered the price.

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Econ Lesson 3 Flashcards Quizlet

McDonald's eliminates $1.00 off coupons. This will cause A. demand for McDonald's Big Mac hamburgers to shift to the right. B. demand for McDonald's Big Mac hamburgers to shift to the left. C. a movement along the demand curve for McDonald's Big Mac hamburgers. c. From the list below, select the variable that will cause the supply curve to

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Ch. 14 Video- Zappos Flashcards Quizlet

d.send a 30% off coupon code to customers. d.a sentiment analysis. Customer service employees at Zappos work around the clock to provide the best possible service to their customers. If Zappos wanted to measure customer satisfaction scores, they would conduct: a.crowdfunding.

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Chapter 15 Quiz 6 Q&A Flashcards Quizlet

A $1-off coupon for Carnation Instant Breakfast powder is a form of: Sales promotion. Campbell's soup has been promoted with television commercials, radio spots, newspaper coupons, and magazine advertisements. In the communication process, these media …

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Marketing Ch. 13

A freestanding insert in the Sunday newspaper for a local restaurant that contains a $5 off coupon for any meal over $20 is an example of a promotion targeted at _____. A) government buyers B) salespeople C) business customers D) final buyers E) retailers and wholesalers

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HMGT 3300 FINAL Flashcards Quizlet

It includes consumer promotion (samples, coupons, rebates, price- off, premiums, contests, demonstrations), trade promotion- buying allowances (free goods, cooperative advertising, and push money), and sales force promotion (bonuses and contests). Often a well- planned sales promotion can result in publicity.

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STAT 201 HW 7 Flashcards Quizlet

A survey of the mean number of cents off that coupons give was conducted by randomly surveying one coupon per page from the coupon sections of a recent San Jose Mercury News. The following data were collected: 20¢; 75¢; 50¢; 65¢; 30¢; 55¢; 40¢; 40¢; 30¢; 55¢; $1.50; 40¢; 65¢; 40¢.

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Marketing

When preparing his grocery shopping list, Winston actively scans the supermarket ads in the local newspaper for coupons, rebates, and sale items. While in the store, Winston also looks for free samples of new products and products he hasn't purchased previously. The coupons, rebates, sale items, and free samples are all examples of: A. advertising.

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Marketing CH 15 You'll Remember Quizlet

Coupons, price-off packages, refunds Trade deals. consumer sales promotion. Coupons and rebates, premiums, loyalty marketing programs, contests and sweepstakes, sampling, and point of purchase promotion are all considered tools for _____. coupon:A certificate that entitles consumers to an immediate price reduction.

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Marketing Midterm Flashcards Quizlet

While Zappos' pricing snafu cost the company nearly $1.6 million dollars, the company chose to fulfill all the orders because it realized the long-term loss of patronage from these customers could be …

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econ1014 exam one Flashcards Quizlet

To determine whether such programs are worthwhile, the USDA hired economists to determine the elasticities of demand of some popular fruits. Using the table of these demand elasticity estimates below, determine for which three fruits the government should offer "10% off" coupons to have the biggest possible effect on quantity demanded.

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Stat Quiz 5 Flashcards Quizlet

For a particular clothing store, a marketing firm finds that 16% of $10-off coupons delivered by mail are redeemed. Suppose six customers are randomly selected and are mailed $10-off coupons. What is the probability that no more than one of the customers redeems the coupon?.7528.

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Ch. 13 Concept Checks Flashcards Quizlet

a. Scratch off games at a national retailer for discounts b. Giving away samples of a product in a grocery store c. A customer blogging about a product d. A premium gift offered to a customer in return for buying a product e. Giveaway coupons for local restaurants

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Ch. 16 Quiz Flashcards Quizlet

B) customers make a clear distinction between the company and the salesperson. C) customers become loyal to salespeople as well as the companies they represent. D) companies must earn the loyalty of their salespersons. E) salespersons are only loyal if they are well compensated for their efforts. C) customers become loyal to salespeople as well

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IGCSE BUSINESS STUDIES 14: the marketing mix: PROMOTION

Money-off coupons BOGOF Free gifts Free samples Competitions After-sales service Point-of-sale displays Point-of-sale demonstrations. Advantages of sales promotion. Can promote sales at times of year when sales are traditionally low Can encourage new customers to try an existing product

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coupons Flashcards and Study Sets Quizlet

A supplement card is full of stamps and…. 900644. The amount , and only the amount, that is stated by the coupon. Into the drawer. By entering the card PLU 300275. If you have a VENDOR coupon that does n…. 900644. What amount should you enter after putt…. The amount , and only the amount, that is stated by the coupon.

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ARE 136 CHAPTER 15 T/F Flashcards Quizlet

Marketers must select only one sales promotion technique aimed at consumers, such as coupons, price-off deals, premiums, contests and sweepstakes, samples and trial offers, phone and gift cards, rebates, and frequency programs. False. Coupons are the oldest and most widely used form of sales promotion.

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Publix Coupon Policy

A. We do not accept digital coupons that are half-off-items or full-price-off-total-order coupons. B. We do not accept percent-off-items or percent-off-total-order coupons. C. We do not accept lay-away-items of rain-check-order coupons. D. We do not accept competitor or manufacturer coupons.

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Adv. Ch 15 Flashcards Quizlet

includes: coupons, price-off deals, premiums, contests and sweepstakes, sampling and trial offerings, rebates, loyalty/frequency programs, phone and gift cards. All are ways of inducing household consumers to purchase a firm's brand rather than a competitors. trade-market sales promotion.

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Marketing Communications Chapter 14 Flashcards Quizlet

Duncan Hines printed a 50 cents-off coupon on the inside of their brownie boxes. They distributed 200,000 promotional packages, at a cost of $9,900 for design and production.They predict that the redemption rate will be 3%. They pay retailer handling and processing costs of 10¢ per coupon redeemed. What is the total cost of the coupon

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Econ Test Questions Flashcards Quizlet

what is the trade off in using cents off coupons. time spent collecting them. how would you determine how much you will save by buying a large container? compare price per unit. what is the motivating factor in clothing choice? variety. what has happened to the cost of …

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marketing chapter 11 Flashcards Quizlet

Price-off packs e. Coupons. d. Price-off packs. 47) An example of a(n) _____ is an airline's practice of awarding customers points for miles traveled that can be turned in for free airline trips. a. price-off pack b. rebate c. special pack d. loyalty program e. premium. d. loyalty program.

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Quill Product Knowledge Flashcards Quizlet

- you'll also get 10% off your ink and toner - monthly coupons and free gifts - and free shipping with no minimums. Close 1: Most businesses like yours are saving about $500-800 per year. All I need to see if you qualify is a business card. Close 2: Great news! You qualify! Usually this …

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Chapter15: Sales Promotion Flashcards Quizlet

-coupons - price- off deals (sales) - rebates - premiums-sweepstakes & contests - sampling - trial offers - loyalty & frequency programs - gift cards. Objectives for Consumer-market sales promotion. 1) stimulate trial, repeat, and larger purchases 2) introduce a new brand 3) combat or disrupt competitors

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coupon Flashcards and Study Sets Quizlet

Next, you will choose your coupon uniqueness. Contact and Deli…. the redirect query parameter allows you to use a redirect. So,…. Create a campaign. First and foremost, you'll select create new campaign in the u…. Configuration. Now, you'll see your beautiful coupon - but first, you're goin…. 13 Terms.

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ch.16 Flashcards Quizlet

Nabisco provides cents-off coupons for its products b. amtrak offers a lower price for weekend travel compared to weekday rates on the same routes c.hotel rates for aaa members are lower than for nonmembers d. all of the above. D. a monopolist that practices perfect price discrimination..

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Intermediate II Flashcards Quizlet

In 2021, Holyoak Inc. offers a coupon for $20 off qualifying purchases of its new line of products. Holyoak sold 10,000 of these products during the year. By year-end of 2021, 7,100 coupons had been redeemed and the $20 reduction of purchase price provided to customers.

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Chapter 2 Flashcards Quizlet

Off-price retailers will often sell merchandise less than the MSRP which means: A. the merchandise sales are profitable. B. the merchandise is sold below the suggested retail price. C. the merchandise is sold below the suggested realized profit. D. the merchandise …

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mktg 351- chapter 14 Flashcards

includes a wide assortment of tools— coupons, contests, cents-off deals, premiums, and others— all of which have many unique qualities. They attract consumer attention, offer strong incentives to purchase, and can be used to dramatize product offers and to boost sagging sales

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Intermediate Accounting 2: Test One Flashcards Quizlet

In 2021, Holyoak Inc. offers a coupon for $20 off qualifying purchases of its new line of products. Holyoak sold 10,000 of these products during the year. By year-end of 2021, 7,100 coupons had been redeemed and the $20 reduction of purchase price provided to customers.

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Series 7 Bonds Flashcards Quizlet

A bond with coupons attached. For the investor to be paid interest, the investor must clip off the coupons and send them to the trustee (a bank indicated on the indenture) to receive payment. The coupons represent semi-annual interest payments. There are no names registered on the bonds or coupons.

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Mktg test chp: 18 & 19 You'll Remember Quizlet

a)Mailed coupons achieve the highest household penetration. b)Direct-mail coupons increase the amount of product purchases. c)Mail-delivered coupons achieve the highest redemption rate of all mass-delivered coupon techniques. d)Mail-delivered coupons represent about 1 percent of all manufacturer-distributed coupons.

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sales promotion Flashcards and Study Sets Quizlet

Learn sales promotion with free interactive flashcards. Choose from 500 different sets of sales promotion flashcards on Quizlet.

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IMC-Ch.19 Flashcards Quizlet

Direct-mail coupons increase the amount of product purchases. Mail-delivered coupons achieve the highest redemption rate of all mass-delivered coupon techniques. Mail-delivered coupons represent about 1 percent of all manufacturer-distributed coupons. Direct-mailed coupons are the least expensive coupon distribution method.

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