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COUPONS Flashcards Quizlet
By entering the card PLU 300275. A store coupon states $10 off of $50. How much does the bill need to be in order for this coupon to work? The total must be $50. If you are not sure what to do with a coupon, what should your next step be? Ask a supervisor. A Vendor coupon states "Buy 1 Soda, Get 1 Free Soda".
Discounts Flashcards Quizlet
The sneakers at Store A would cost $60 - $6 = $54. Store B: 20% off on $80 is $16, so the sneakers would be $64. Take 15% of $64 to get $9.60 off. The sneakers at Store B would cost $64 - $9.60 = $54.40. Taking successive discounts of 15% off and then 25% off is the same as taking a one time discount of 40%. Nice work!
Chapter 19: Consumer Sales Promotion
1. accomplishing a sense of being a wise shopping. 2. achieving need for stimulation and variety - trying anew brand. 3. obtaining entertainment value - when a consumer competes in a promotional contest. 4. being viewed as "tech-savvy" - ex. smartphone coupon. 5. socializing with others on a deal with a group coupon.
Marketing Ch.19 Flashcards Quizlet
coupons/cents-off offers, money refunds, rebates, frequent-user incentives, point-of-purchase materials and demonstrations, free samples, premiums, consumer contests, consumer games, sweepstakes --effective coupons are easily recognized and state the offer clearly--the nature of the product is the prime consideration in setting up a coupon
Ch. 14 Video- Zappos Flashcards Quizlet
d.send a 30% off coupon code to customers. d.a sentiment analysis. Customer service employees at Zappos work around the clock to provide the best possible service to their customers. If Zappos wanted to measure customer satisfaction scores, …
Types of Promotion Flashcards Quizlet
Ex: Promotional Allowances, Slotting Allowances, & Sales Force Promotions. Consumer Promotions. sales strategies that encourage customers and prospects to buy a product or service. Ex: Factory Pack, Traffic Builder, & Coupon Plans. Premiums. giveaways, low cost items given to consumers at a discount or for free.
Marketing Chapter 13 Warm-up (exam 2) Flashcards
A. Personal selling is a fairly new profession. B. Salespeople sell; they do not have a role in creating value for the customer. C. The role of personal selling is very consistent from company to company. D. The sales force should work separately from other marketing functions. E.
CHAPTER 4: ECO Flashcards Quizlet
C) The supply of wheat decreases since the price of corn decreases. D) The supply of corn increases since farmers must produce more corn to make up for the price decrease. A. When demand decreases and the (upward sloping) supply curve remains in the same position: A) Price rises and equilibrium quantity falls.
IMC-Ch.20 Flashcards Quizlet
A single sales promotion offer contained cents-off coupons for Bryan hot dogs, Heinz ketchup, French's mustard, and Sara Lee hot dog buns. This is an example of a(n) _____. promotion mix tie-in integrated promotion overlay combo. tie-in. Every year, retailers set up elaborate displays for Christmas merchandise. One retailer set up a display
IMC Ch. 19 & 20 Flashcards Quizlet
28. Researchers have found that higher-value coupons signal higher prices to consumers. This is especially true when consumers are _____. a. current brand users. b. in difficult economic times. c. price-conscious shoppers. d. shopping for durable goods. e. unfamiliar with a …
Econ Lesson 3 Flashcards Quizlet
McDonald's eliminates $1.00 off coupons. This will cause A. demand for McDonald's Big Mac hamburgers to shift to the right. B. demand for McDonald's Big Mac hamburgers to shift to the left. C. a movement along the demand curve for McDonald's Big Mac hamburgers. c. From the list below, select the variable that will cause the supply curve to
Chapter 14 Flashcards Quizlet
- Discount, coupons, displays, demonstrations. Personal selling. Personal interaction by the firm's sales force for the purpose of engaging customers, making sales, and building customer relationships Includes coupons, contests, cents-off deals, and premiums that attract consumer attention and offer strong incentive to purchase.
binomial probabilities assingnment Flashcards Quizlet
A retailer sends scratch-off coupons to registered customers; 30% of the coupons will reveal a discount of 50%. Before mailing, a manager selects 10 coupons at random from the stack of printed coupons and scratches to reveal the discount. What is the probability that at least one of the coupons will reveal a discount of 50%? Round to 3 decimal
ch.16 Flashcards Quizlet
Nabisco provides cents-off coupons for its products b. amtrak offers a lower price for weekend travel compared to weekday rates on the same routes c.hotel rates for aaa members are lower than for nonmembers d. all of the above. D. a monopolist …
Promotion Flashcards Quizlet
For example money off coupons would not be suitable, but discounts when goods are purchased in bulk would be appropriate. how to choose the type of promotion The cultural issues involved in international marketing. If the product is to be sold abroad then different types of promotion may be appropriate. The advertising media used will be