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SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS …

Consumer promotion which consists of coupons, premiums, samples, money refunds, price-off, contests, demonstration. Trade or Dealer promotion which consists of free goods, merchandize allowances co-operative advertising, buying allowances dealer sales, contest. Sales force promotion which consists of sales contents, special bonus, and sales

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PROJECT MATERIAL ON INFLUENCE OF SALES PROMOTION ON

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PROJECT TOPIC: The Effects of Sales Promotion On The Sale

Customers pull promotion technique are such activities like sampling, price incentive, dealers coupons, cents-off offers, refund or rebate, contests, premium etc. While trade push promotion techniques are such activities like merchandise allowance, money, bonuses and gifts.

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Role of advertising on the value attached to products by

They offer coupons, rebates and trial offers on new products, services or ideas to recruit new customers and induce existing customers to try things. Advertisers preview new or improved products, services and ideas to consumers in order to appeal to their sense of wanting to be in the know about leading edge trends.

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PROJECT TOPIC ON PROMOTION AS A STRATEGY OF …

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