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The coupon code

Finally, dollar-off (in any amount)coupons are better than percentage-off; they’re easier to figure out andseem like a better value.To track results, put a code on every coupon, always in the same place.The code can have six digits: the fi rst two for the vehicle or medium (“10”for lazy customers, “11” for new homeowners, “62” for

Actived: 6 days ago

URL: https://www.pmq.com/the-coupon-code/

Door Hangers, Postcards and Coupons Remain Powerful

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Hidden costs of using coupons

Increased Marketing Costs: As much time as you will spend on designing your marketing pieces, including coupons, radio, ads or other print media, you need to be visualizing and creating customers’ experiences when they arrive at your restaurant for the first time from interest generated through your campaign. For example, most point of sale systems have a database function to enter customer

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It finally happened

Now that I have an accurate list of customers who are genuinely interested in my products and use the Internet, I plan to have a monthly email go to them with special offers and coupons," said Scott. "Sales going into this promotion averaged $7,722/week and the average jumped to …

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Great Idea: Spin's Crummy Weather Voucher

This is the third time in that SPIN! has sent out snow day coupons. When major snow storms moved through the area on Jan. 10 and 20, SPIN! disseminated vouchers to encourage customers to come in despite the nasty weather. Immediately after the coupons went out, all four SPIN! locations began to see customers show up with them.

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Idea Zone: Peel-A-Deal Offers Win-Win Fundraising

The card is used by the customer as a savings card and pays for itself after a few uses. The savings coupons are on the back, and customers peel them off and turn them in with their purchase. The coupons have an adhesive back and can stick right on a cash register receipt, thus providing easy coupon redemption and tracking for the pizzeria.

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Tom Feltenstein offers 15 tips for outmaneuvering the

In this promotion, any customer who makes a purchase at your restaurant today and returns within 24 hours receives 50% off any item he or she orders on the second visit. Because this promotion is so powerful, I recommend that you only use it every six months for a two-week period.

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Experts offer 6 can’t-miss tips for developing a direct

Once they stop to read, you need to make [an appealing] offer, such as Kids Eat Free or Free Pizza, not 10% off. Give them something they actually want.” “Just offering coupons isn’t good enough,” Toris says.

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Every Pizzeria Website Needs These 8 Essential Features

6. Include regular coupons. Create a few special-offer coupon deals and place the coupons prominently on your website. Include a “Special Offers” section in the navigation bar on the front page of the site so customers can easily find it.

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Leading operators offer 5 tips to improve your pizza

Of course, Toppers actively uses social media to market its delivery option, which has paid off with nearly 70,000 likes on Facebook and almost 5,000 Twitter followers. Leppek, who owns a single operation, doesn’t have the budget for custom-printed boxes, so he found a more economical branding solution.

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$100,000 Per Week Out Of One Store

La Nova Pizzeria of Buffalo New York has been rated the number one independent pizza operation in the country. And unless you know of another pizza store that averages $100,000 per week in …

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Marketing marvels: party promotion

When a customer makes a purchase, wehand out a “Hurry Back” coupon: If they returnwithin seven days, they get 20% off theirorder; within 14 days, they get 15% off theirorder; and if they return within 21 days, theyget 10% off. In 2006, this generated about$300 per week in sales that we could track.

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Domino's Knocks 50 Percent Off All Online Pizza Orders

Domino’s Knocks 50 Percent Off All Online Pizza Orders The back-to-school promo runs from August 26 through September 1. Back-to-school means cheap pizza for fans of Domino’s. The chain announced this week that its stores nationwide will offer 50% off menu-priced pizzas ordered online from August 26 through September 1.

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Learn how to earn the gluten-free community's lucrative

When The Loop first introduced gluten-free pizza, each location offered small samples and used Facebook and its email club to spread the word. “Effective marketing tools include using great photography in our print ads and within our four walls, but we also sent out $3-off coupons to give our guests incentive to try it,” Manzon recalls.

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Mustachio's Pizzeria Offers Free Pies to All If Buffalo

Mustachio’s customers are invited to comment “Bills” on the Facebook post to receive a coupon that can be redeemed for a free pizza if the Bills pull off a Super Bowl win. No other purchase is necessary. The coupons can be redeemed starting the day after the Super Bowl through May 31.

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Experts offer 7 smart ways to unleash your pizza box’s

“We have run coupons on our box toppers since day one. The basic offers stay the same: a free pint of Ben & Jerry’s with a 16” pie for delivery or carryout or $3 off a carryout order that includes a 14” or 16” pizza. We have several other offers we rotate through, such as a half-price order of wings or half-price family-size salad

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Slaying the neighborhood Goliath: 10 unique promotions

Mobile Coupons. Younger customers are an especially good target audience for text message marketing. Text messaging is an increasingly popular and effective way to alert your customers about special promotions, new food specials and upcoming events.

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Re-energize your pizza brand with these 10 summertime

Sauce Pizza and Wine, with multiple locations in Arizona, kicks off warm-weather season every year with its Summer Sampler special—one pizza, one salad and two glasses of wine for $22. And we’re not talking your average garden-variety iceberg—the Watermelon and Arugula Salad combines watermelon, jicama, spinach, arugula, feta, and a white

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Community-based marketing has made Theo's Neighborhood

Although the pizzeria promotes weekly beer and wine specials—such as $1.50 draft specials on Tuesday nights and half-off bottles of wine on Wednesdays—Orintas has never met a coupon deal that he liked. “When you start doing coupons,” he says, “I think people expect them every time, and I feel like it can cheapen your product a little bit.

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Make the most out of your pizza boxes with these tips from

Picasso’s uses a more traditional method, taping a menu to every box or bag that leaves the pizzeria, often with bounce-back offers via discount coupons. Alternatively, Lexi Montgomery, a brand marketing expert and owner of Darling Miami in Miami Beach, Florida, advocates creating an “email funnel that loops the user into a never-ending

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Turn a slow night into a moneymaker with these 5

Pizza Zone is known around Spring, Texas, for its off-the-wall promos that emphasize good causes with a sense of fun and even a little silliness. Co-owner Debbie Gainor, a.k.a., the Pizza Lady, has been known to don a pizza slice costume and visit local elementary schools to …

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Payroll marketing

In March, we send out a series of three to four incentives. Typically, these are buy one-get one free certificates or dollars off type offers. In the fall we promote a coupon calendar that is hugely popular. The calendar features a total of 36 incentives, three coupons per month that can be redeemed at any time.

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Advice from the pros

If what you have to offer is a coupon, close your doors now. A free salad costs less than 'One dollar off' coupons and adds value for customers. Steady high quality and repeat customers buy benefits that are tangible. Price shoppers go to whoever sends the next coupon.

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Domino's Pizza® Launches New Online Group Ordering Tool

Customers who order four to six pizzas will receive 10 percent off; seven to nine pizzas will receive 15 percent off; and 10 or more pizzas will receive 20 percent off. Domino’s customers can see all available discounts by checking out the coupons section online.

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10 ways to market your take-out menu

es, find room on the front or back panel for coupons and offers. If your menu is too cramped then print it on larger paper. Don`t use the same old offers. ($1.00 off any large pie, 1 free topping w/ large pie etc.) Be creative and blow your competition out of the water.

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Direct mail in the 2000s: Marketing on the move

Irving thinks it’s difficult to entice a customer to follow your business on social media simply by sending them a postcard or flier. Instead, he recommends focusing direct-mail pieces on getting people to order online using a specific coupon code exclusive to that particular mailer. “That way, you can track the results,” he says.

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Pizzeria operators are discovering new ways to profit from

Online ordering puts customers in the driver’s seat – and can boost ticket averages by up to 20%.

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Slice of Life: Marketing your best you online with

During the last week of National Pizza Month, there is a new coupon code for different pizzas. A way to boost that idea on Halloween is to provide the coupon code to work for all pizza types or the one that was most popular to get 50% off. #3 Emphasize your non-pizza menu.

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Hotel marketing

Offer to give them coupons for so much off or even a monetary kickback if they’ll recommend your store to their guests. Be sure to keep the hotel amply supplied with everything you’d like them to offer and ask permission for everything you do—don’t ruin a mutually good relationship by taking advantage of them.

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Idea Zone: Thinking of Adding Direct Mail to Your Pizzeria

Mail Shark offers more than menus. Over the last 12 years, their restaurant and pizzeria clients have seen remarkable success in Mail Shark’s entire product mix, including postcard magnets, scratch-off postcards, and the “peel-a-deal” Pizza Peel-a-Box postcard. Still not sure about direct mail?

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Marketing magic

Keeping up on marketing in the growing pizza industry.

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Magnets USA

1000 Pizza Fridge Magnets $130! The best deal going! 1000 custom Pizza Fridge Magnets from Magnets USA. Hand one out with every dine-in, carry-out, drive-thru or delivery order. Every customer gets a Pizza Fridge Magnet. Next time they visit the refrigerator at home, they'll be reminded of pizza and your restaurant. The next time theyre ready for pizza, theyll call or visit you.

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Fundraising Archives

Can This Pizza Help Bring Peace to the Middle East? Legendary Rappers’ Daughters Launch Juicy Pizza in L.A. How to Create a Crispy Pizza Crust

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DOUBLE SALES in one year!

It pays off big. Not just because he can revise his offers and adjust his menu according to customer feedback but because it gives him negotiating strength when advertisers ask him to advertise. Tommy just takes them over to the computer and says, "Hey look, …

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Frozen treats create upsell opportunities and can spawn

Clancy uses two display cases to show off his 16-plus flavors of ice cream. Guests often can’t resist the temptation, even if they came in just for pizza, he says. And to bring customers through the door in the first place, Clancy offers ice cream specials and advertises with …

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The 2019 Pizza Power Report: A State-of-the-Industry

Trending Abroad. China: Foreign Chain Invasions. China continues growing, and everyone wants a piece of the pie. PMQ China projects that Pizza Hut will open a whopping 1,000 new units throughout the country in 2019, while Papa John’s and Domino’s are estimated to open 50 new units each. Other projected players include Sazeriya (Japan), Mr. Pizza (South Korea) and Dodo Pizza (Russia

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Pizza Power 2005

For years, not only have independents had to deal with deep discounting, but the “big players” in pizza have fought for customers with low-priced $5 pizzas and coupons. In 2004, it appeared that the Big Four (Pizza Hut, Domino’s, Papa John’s and Little Caesars) were going to call off the price war.

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Designing a direct marketing campaign

Ed Giuffrida, owner of Mr. G's Pizza 'N' Pasta in Wading River, N.J., runs a coupon once every eight weeks in his local Valpak mailer. His piece includes eight coupons on one insert, offering a variety of pizza combination offers as well as dollars-off discounts. "My most popular ones are the combos, offering a pizza and a side item," said

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Call Centers for Pizzerias: A Game of Phones

Automated phone systems have changed the customer experience in recent years, creating upsell opportunities while keeping callers on the line longer—without ticking them off. But some pizza chains have taken it one step further, adding in-house call centers or outsourcing phone-answering duties to third-party companies.

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Appetizers: Get smarter with your starters and boost your

Send free appetizer coupons to your best customers to get them hooked. Make appetizers new, trendy and enticing, but keep them simple—think flatbreads, bruschetta, etc. Call them “small plates” or “sharing plates” and the appeal—and price—naturally rises. Highlight an “appetizer of the week” on social media to get stomachs

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The Master Plan: How Michael LaMarca Balances Family Life

The challenge is to channel all that motivation and passion into a set number of hours per day and make sure you take at least one day completely off each week—my day is Sunday—and spend it with your family.” After working at home for years, LaMarca set up a new office in a nearby building and tries to limit his work to eight hours a day.

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Lessons from a marketing champion

It featured a coupon for $10 off of a $50 purchase or more, plus an artist’s rendering of downtown Novato to promote community pride. The company also offered coupons on the front page of the newspaper each Wednesday, which happens to be the day that the paper’s weekly food section appears.

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Cascarino's

After 900 phone calls, Cascarino's convinced the New York Mets to make their homestyle pizza the official pizza of the team. Cascarino's enjoys being displayed in …

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Advice from Romeo’s Pizza founder: Don’t be afraid to

These are all standard for our restaurants, and I charge appropriately. I do offer coupons and specials through different advertising mediums, but they never undercut the brand message that I intend to deliver, which is quality. Usually, our offers consist of family packs or multi-item promotions.

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Niko Frangos: 3 Ways to Prepare for Reopening Your Pizza

Pizza restaurants typically rely on coupons, but don’t get bogged down in deciding on the perfect offer. The thought process is more important than the offer. If you fundamentally acknowledge what your customers will be doing and what they will need, then you can create the right offer and let them know how you can support them.

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A New Marketing Strategy for Red Boy Pizza-;Part 2

The coupons were valid until April 30. May 2012. To raise funds for local fire departments, each store set up a “Boot Drive” donation box and encouraged guests to “fill the boot.” Additionally, every store gave 15% off each order for firefighters, police officers and members of …

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Ringing in the sales

5. Confirm the final price and directions- Scott says, "Since pizza delivery businesses advertise numerous special offers and coupons, always make sure you confirm which coupon/special offer the guest would like to apply to their order. One way to quickly turn off a guest is by overcharging them."

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Crust's up!

Getting Off the Ground In 2005, Farley took ownership of Knockout Pizzeria in Carlsbad,California, and now manages fi ve operations: KnockoutPizzeria in Carlsbad and Oceanside, and his new restaurants,Flippin’ Pizza, New York Style, in Vista, La Costa and Encinitas.Farley is happy with his numbers (and looking to increasethem), but he’s

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The Donte’s Way

Since 2006, regular lunch specials, friendly service and an email newsletter have kept business booming at Donte’s Pizzeria.

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