Rite Aid launches video site for OTC coupons

The site, hosted by California-based video marketing firm AdPerk, contains around 60 videos providing coupons for a variety of OTC products, including $7 off Wyeth’s Centrum …

Actived: 5 days ago


The Case Study of Vyvanse: Coupons vs. Samples

Two pharmaceutical marketing tools used for patient acquisition in the physician’s office are patient starter kits with money-off coupon offers and physical product samples. Both have …

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Massachusetts overturns co-pay card ban

July 9, 2012. 7:42 pm. After three years of wrangling, drug companies can again offer co-pay coupons and cards or buy doctors lunch off-site — with some limitations. Governor Deval …

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Professional Sales Tool 2022

Zeroing in on this lack of understanding, this sales tool creates a vivid Neuron Forest campaign, set in the hypothalamus. This sophisticated depiction of the new science explains these …

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GoodRx among most Googled coupons in America

According to the research, GoodRx had the most Googled coupons in eight states, including Delaware, Kansas, Illinois, Alabama, Louisiana, Oklahoma, Maine and Mississippi. …

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The second life of the QR code

Insider Intelligence recently published a study which found that the number of users who scanned a QR code increased by a whopping 25% from 2019 to 2020. It predicts …

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Nested Therapeutics takes off with $125M in financing

October 6, 2022. 1:49 pm. Source: Getty Images. Nested Therapeutics, a Versant Ventures-backed biotech creating a next-gen precision medicine platform to focus on hard-to …

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8 TikTok tips for preventing flu and RSV

Wash your hands and clean exposed surfaces. RSV spreads through droplets, such as when a person coughs or sneezes, and it gets inside a person’s nose or mouth. RSV …

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Alkermes plans to spin off oncology unit

Jack O'Brien. November 2, 2022. 12:42 pm. Alkermes, the Irish biopharma company, announced Wednesday morning that it plans to spin off its oncology unit. Alkermes …

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Can Mark Cuban’s ‘cost plus’ business lower branded drug costs

Gleevec, which has a list price for patients of $9,600. The Cost Plus price? $47. While about 80% of prescription drugs are off-patent, roughly 80% of the $365 billion that the …

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Co-pay cards and coupons sway 2 million US seniors, study says

Co-pay cards and coupons, the suit alleges, constitute bribes and kickbacks. And it comes amid mounting alarm among insurers over the discounts, which have proliferated …

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PBMs, drugmakers face off over copay accumulators

Coupons began popping up roughly 10 years ago, and have proliferated since then, said Geoffrey Joyce, director of health policy at the Schaeffer Center at the University of …

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Midterms roundup: How healthcare measures and candidates …

In June, the FDA ordered Juul products off the market, saying the company’s premarket tobacco product applications “lacked sufficient evidence regarding the toxicological …

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Califf calls for marketers to develop off-label 'code of ethics'

Califf also said he doesn’t necessarily agree that expanding the ability of drugmakers to engage in off-label promotion is a good thing. “I haven’t seen a whole lot of …

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How proposed ruling on copay accumulators will impact more …

On June 17, 2020, the Centers for Medicare and Medicaid Services issued a proposed rule that, if finalized, would revise how manufacturer coupons are accounted for in …

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Ad Council pledges $65M to mental health awareness effort

The initiative, designed to encourage more people to seek support for their mental health challenges, is backed by a founding gift of $15 million from Huntsman Mental Health …

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InterMune to pay $36.9 million to settle off-label promotion …

InterMune has agreed to pay federal and state governments more than $36.9 million to settle charges it illegally promoted its immune systems disorder drug Actimmune. …

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Walgreens puts U.S. media account up for review again

Briefs have been sent to both agencies and the process is due to conclude in Q1 2023. Initial meetings are said to have kicked off this week. WPP has been servicing …

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Merck kicks off lung-cancer campaign

The initiative kicked off at the end of November, about a month after Keytruda received FDA approval to become the first approved immuno-oncology drug to treat first-line …

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