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Email Couponing Beats Other Promotions 03/19/2014

Percent-Off Coupons Most popular: 20% off Best unique click rates (Compared to 1.5% unique click rate for other promotional mailings) 20% off Click rate: 2.50%, 66% higher

Actived: 7 days ago

URL: https://www.mediapost.com/publications/article/221516/email-couponing-beats-other-promotions.html

Thanks For Not Being A Jerk: Here's A Coupon For Your

Events Home 2021 Events Calendar Upcoming Events Publishing Insider Summit June 10 - 11, 2021, Hybrid Search and Performance Insider Summit June 14 - 15, 2021, Hybrid

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Coupons.com App Aggregates In-Store, Online, Apple

The latest version also allows consumers to save coupons, such as 25% off a $40 purchase at OshKosh B'gosh, directly to Apple Passbook. …

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Redemption: How A Coupon Processor Became The Most

Currently, about 80% of all consumer promotion redemption is still processed via conventional paper-based coupons, either from Sunday newspaper supplements, or circulars in …

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Coupons.com Hits $1 Billion In Redemption Value In First

Coupons.com Hits $1 Billion In Redemption Value In First Half Of 2010 - 07/26/2010 The economy may have come back from the brink, but demand for digital coupons appears to …

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Coupons.com Lets Users Link Discounts To Cards 04/09/2014

Old Navy, for instance, is offering 6% cash back on purchases of $50 or more, while Travelocity is dangling $20 off a purchase of $200 or more. …

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Coupons Rule, But The Mobile Experience Remains A Mess 08

Coupons Rule, But The Mobile Experience Remains A Mess - 08/08/2014 Adoption of mobile coupons seems to have doubled in the last few years, and it …

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Report: Making The Move To Mobile Coupons 03/18/2010

Driving user interest are factors including higher-value promotions (not just 10 cents off a can of soup), exclusive mobile deals, and automated delivery that makes finding mobile coupons much

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Go Figure: Dollars Off Better Than Percent Off, And

Even small "$ off" discounts, less than $10, receive 17% higher engagement than "% off" promotions, showing that fans prefer tangible cash discounts, even if the actual dollar discount is small.

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Coupons A Source Of Profit, Not Marketing Expense 06/29/2015

Subtracting $10.78 for affiliate commission resulted in a profit of $43.10. When a 10% coupon discount was offered, basket value rose to $183.32. With …

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iBeacon Tech Should Tone Down Coupons And Focus On Being

Firing off offers to consumers' phones risks annoying the public. So instead of focussing on coupons, iBeacons trials should first and foremost look at ways of helping the customer -- …

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Liveclicker Offers Personalized Coupon Delivery Tool 04/12

Liveclicker Offers Personalized Coupon Delivery Tool - 04/12/2019. by Ray Schultz, April 12, 2019

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Mobile Coupons & the Waning Impact of Printed Circulars 08

Studies have shown that even small incentives of a few dollars off can influence a mobile shopper. Mobile coupons have several obvious advantages over printed circulars, especially since they are

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4.6 Billion Dollars Saved By Consumers With Coupons 02/09/2012

According to the 2012 NCH Coupon Facts for the U.S. CPG coupon industry, $470 billion of coupon value was offered by consumer package goods …

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The Rise of SMS Mobile Coupons 02/19/2013

Mobile coupons sent by SMS are desired by many consumers and the majority of women using them prefer to cash them in by displaying their phone to …

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10 Arrows For Your Quiver 08/24/2017

For example, a Baby Boomer shopper may be penurious in using cents-off coupons in a grocery store, after which she drives off in a Mercedes. These attributes are not evidence of contradictory

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Product Sampling Is The 'Anti-Promotion' 08/23/2017

Common promotions are coupons, sweepstakes, contests, TPRs (temporary price reductions), BOGOs and the like. The coupon expires, the contest ends, the sale is for a …

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CouponNetwork Pairs Coupons With Video 12/21/2011

Amid continuing economic woes, digital coupons have been adopted by a growing number of American consumers, with the number of online U.S. consumers who use digital coupons set to grow from 88.2

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The Rocky Road To Mobile Coupon Redemption 01/17/2012

Mobile coupons are a no-brainer. Not having to clip, save and remember to carry print promotions is a convenience that should in theory supercharge the coupon format. But apparently it …

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Coupon Redemption Comes Home 10/24/2012

Coupon Redemption Comes Home - 10/24/2012. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more.

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Groupon, KC And McDonald's Piss People Off, But Does

You can do better with the local coupons that come in the mail. But really, as for Groupon depending upon small and even smaller businesses which cannot afford to keep giving "up to 90%" off as

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Target's Cartwheel Coupon App Debuts, More Serious

Target announced that its Cartwheel coupon app now has access to digital manufacturer's coupons. The service had been in testing for a few weeks, but is now official. The Cartwheel app can also

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Product Sampling Is The 'Anti-Promotion' 08/23/2017

Consumer promotion is a marketing strategy that provides a limited, time-sensitive offer to drive purchase causing immediate and measurable short …

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Get Off The Marketing Crash Diet And Think Long-Term 07/21

Get Off The Marketing Crash Diet And Think Long-Term - 07/21/2021 Too much of today's marketing simply creates short-term behavior change by way of paid media spend, promotions, coupons, etc

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What About Tying Mobile Searches To Coupon Offers

The coupons transfer to the iPhone through Passbook-ready apps, email attachments or URLs. This makes coupons more searchable and provides a means to store discounts on mobile devices.

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Coupon Campaigns Should Closely Follow Consumer Behavior

It turns out the likelihood of consumers viewing, printing and redeeming a digital coupon at a brick-and-mortar store rises 19.6% if the coupons become available at …

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The Psychology of Couponing: Where Ajillitee Went Wrong 09

Coupons can also sway a purchaser from one brand to another, but this typically only happens when risk is minimal. Coupons work in the world …

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Valpak Unveils Coupon App For Apple Watch 04/23/2015

Digital coupons are coming to Apple Watch courtesy of Valpak, which is releasing a new app for download to the wearable device. Apple Watch …

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News Corp. Announces Sale Of FSI Business To Private

News Corp. this morning said it agreed to sell 85% of its News America Marketing newspaper coupon division to private equity firm Charlesbank Capital …

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Velti, Infinian Team For Mobile Coupons 12/10/2012

To redeem coupons, a user or sales associate enters a mobile phone number or coupon code into a given payment system. In other cases, a mobile or printed coupon might be redeemed via a …

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New Study From Valassis Proves It's Coupon Model Is Still

- Coupons (39%) and discounts (32%) are the top two triggers influencing consumers to respond to a digital ad. - Seeing a product ad in both print and online – …

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MediaPost

TV + Video Insider Summit October 11 - 14, 2021, Montauk Publishing Insider Summit October 17 - 20, 2021, Nashville Brand Insider Summit CPG November 3 - 6, 2021, Santa Barbara

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Mobile Coupon Users On The Rise 09/06/2016

The number of adult mobile coupon users in the US rose nearly 18% to 92.6 million in 2015. By the end of 2016, mobile coupon users will increase by 11% to 104 million in the US.

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Millennial Moms (And Dads) Bringing Back The Art Of

People who are more likely to go to a Brands website and print a coupon off that way see a much higher redemption rate as opposed to a coupons.com …

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DiGiorno Taps Periscope For Livestreamed 'Bake-Off' 04/11/2018

The brand will give away coupons to a few viewers who engage during the live broadcast. The teaser and broadcast were created with the Reach …

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Valpak Taken Off Market, But Remains At Cox 12/14/2009

Valpak, the direct marketing business that sends coupons to millions of homes, will remain part of Cox Enterprises after the company has taken it off the market. Cox acquired it in 1991 and put it

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Penny-Pinchers On Parade In TLC's 'So Freakin' Cheap' 06

TV + Video Insider Summit October 11 - 14, 2021, Montauk Publishing Insider Summit October 17 - 20, 2021, Nashville Brand Insider Summit CPG November 3 - 6, 2021, Santa Barbara

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Getting Millennials To Buy CPGs: Bring On The BOGOs 11/14/2014

"Coupons, discounts and loyalty programs are often viewed as being for an older crowd, but Millennials love them too," says Pakurar. "What they don’t love, however, is the old-fashioned

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Bolthouse Farms Leverages Innovative Instagram Tech 12/13/2013

(A link that enables the recipient to download and if desired print out a coupon is necessary because most grocery retailers can't yet redeem coupons directly off mobile devices.)

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Unilever Trial Acknowledges All Advertising Is Paying For

Recently Concluded Publishing Insider Summit June 10 - 11, 2021, Hybrid Brand Insider Summit QSR May 26 - 27, 2021, Virtual Brand Insider Summit D2C

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Beacons, Beacons, Everywhere Beacons 07/30/2014

This is way, way bigger than pumping out $5 off coupons at The Gap: it's a whole new way of publishing and connecting. For more see www.dot-3.net. Reply.

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Electronic Couponing Takes A Big Step Forward 12/20/2011

“The potential pay-off Coupons are a line-item on the balance sheet so much be tracked and audited per federal mandate. Mobile coupons will raise a few eyebrows at the IRS.

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Coping With Recession 06/03/2009

OMMA Awards October 5, 2021, NYC TV + Video Insider Summit October 12 - 14, 2021, Montauk Publishing Insider Summit October 18 - 20, 2021, Nashville

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Smucker Cuts Folgers, Dunkin' Coffee Prices 12/09/2008

Smucker Cuts Folgers, Dunkin' Coffee Prices - 12/09/2008

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Fazoli's Optimizes the New Off-Premise QSR Experience 09

Fazoli's Optimizes the New Off-Premise QSR Experience. The restaurant sector has been among the hardest hit from the Covid crisis, to be …

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'Choice' In The Subject Line Boosts Engagement 09/14/2015

Marketers sent more email between April and June 2015. Some 52% of total email opens occurred on a mobile phone or tablet in Q2 2015, up from 51% in the prior quarter. Unique open rates fell

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Burt's Bees Deflakes With Billboard, Video 10/29/2012

Each flake was actually a $3 off coupon -- 1,300 in all -- to encourage trial of the product. By the end of the day, passersby had yanked off enough coupons to reveal the smooth skin of the

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Altria Eying 35% Stake In Juul For A Startling $12.8B 12

Kraft was spun off in 2007. Earlier this month, Altria took a 45% stake in Cronos Group, a cannabis company based in British Columbia, Canada, for about $1.8 billion. Comment

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