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Coupons

In some instances, coupons may be contained within a coupon dispenser fastened to the shelf holding the product while in other cases coupons may be attached to a special point-of-purchase display where customers can remove them (e.g., tear off) and use at the checkout counter.

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Trade Allowances and Sales Incentives

Allowances can be in the form of price reductions, also called off-invoice promotion, where the price is lowered based on the quantity purchased, and buy-back guarantees, where a manufacturer agrees to accept fully refunded returns for product that does not sell within a …

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Promotional Pricing: Sales Promotion

As we noted in the Sales Promotion Tutorial, marketers may offer several types of pricing promotions to simulate demand.As we noted in Chapter 14, marketers may offer several types of pricing promotions to simulate demand. While we have already discussed “on-sale” pricing as a technique to build customer interest, there are other sales promotions that are designed to lower price.

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Contests, Sweepstakes and Games

A subset of both contests and sweepstakes are games, which come in a variety of formats, such as scratch-off cards and collection of game pieces. Unlike contests and sweepstakes, which may not require purchase, to participate in a game …

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Sports and Energy Drinks, Website's Supply Chain Costs

Mobile coupons ? usually text messages with discount codes sent to a cellphone ? are becoming the blue-light specials for the digital age, promoting last-minute clothing sales, two-for-one entrees and cheap tickets to the theater. How long will it take before the big name retailers agree to accept coupons delivered through mobile devices??

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Planning: Late Growth Stage

Brands may use various marketing tactics that keep existing customers happy (e.g., coupons, improved customer service) and entice new customers to try the product …

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Marketing Strategies For Late-to-Market

For example, offering trade-ins for older products, money off coupons for future purchases or free add-on products and services will make the buyer examine the cost of the whole package in relation to what competitors are offering. Other incentives can also be considered especially those aimed at the customer who lacks confidence in purchasing

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Concerns of Retailers

Traffic Building. Like any marketer, retailers must use promotional methods to build customer interest. For retailers, a key measure of interest is the number of people visiting a retail location, visiting a website or using the retailer’s app. Building “traffic” is accomplished with a variety of promotional techniques, including advertising, and specialized promotional activities, such

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Once a Thriving Profession Pharmaceutical Sales is Not

At one time, the field of pharmaceutical sales was booming. Entry-level sales opportunities were plentiful as the industry contained a large number of firms who needed help spreading the word about their products. As we note in our Types of Selling Roles tutorial, most salespeople engaged in drug sales fall under the category of missionary … Once a Thriving Profession Pharmaceutical Sales is

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Trends and Developments Archives

We have been off a few days enjoying an extended weekend and during this time there were quite a few stories. Here are several and we’ll post more this week. Magazines Now Create and Customize Ads (New York Times) – As traditional print media struggle against online …

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Magazines Customize Ads, Regulating Web

We have been off a few days enjoying an extended weekend and during this time there were quite a few stories. Here are several and we’ll post more this week. Magazines Now Create and Customize Ads (New York Times) – As traditional print media struggle against online competitors some are fighting back by adding new … Magazines Customize Ads, Regulating Web Tracking, Equity in Failed

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Marketing Terms

KnowThis.com offers over 35 freely available, in-depth tutorials. To see a full listing of all our tutorials click here or for a specific tutorial category click on a listed item below.. Basics & Research (6) Customers & …

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