The Impact of Retail Coupons
Retail coupons, those small cards or slips of paper that offer the supermarket shopper a few cents off on this product or that, have come of age. They are no longer a nickel-and-dime business. Billions of them are distributed each year by grocery-product manufacturers. Millions of dollars’ worth are redeemed, too, sometimes with tremendous
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Coupon Attractiveness and Coupon Proneness: A Framework
Research off-campus without worrying about access issues. Find out about Lean Library here. I am signed in via: Institution. relatively little work has been done to develop models that can help managers predict consumer response to specific coupons and design effective coupon promotions. The authors propose a model of coupon redemption that
Price Discrimination using in-Store Merchandising
The authors compare the effectiveness of in-store coupons and straight off-the-shelf price discounts (bonus buys), in generating incremental sales and profits for the retailer. In five field tests, they find that, on average, in-store coupons lead to a 35% greater increase in the promoted brand's sales than bonus buys offering the same level of
Do Coupon Expiration Dates Affect Consumer Behavior
Traditional wisdom assumes that coupon redemptions are greatest in the period immediately following the coupon drop and decline monotonically. Using regret theory, the authors predict that expiration dates induce a second mode in the redemption pattern just prior to the expiration date.
The Impact of Retail Coupons
Retail coupons, those small cards or slips of paper that offer the supermarket shopper a few cents off on this product or that, have come of age. They are no longer a nickel-and-dime business. Billions of them are distributed each year by grocery-product manufacturers.
Can Advertising Copy Make FSI Coupons More Effective
Packaged goods manufacturers distribute cents-off coupons in freestanding inserts (FSIs) in newspapers. Free-standing insert coupons are typically composed of two parts: the coupon per se and a print advertisement. Using two laboratory experiments and a separate analysis of coupon measurements from scanner panels, the authors investigate
Coupon Attractiveness and Coupon Proneness: A Framework
Bawa, Kapil (1996), “Influences on Consumer Response to Direct Mail Coupons: An Integrative Review,” Psychology and Marketing, 13(March), 129 – 56. Google Scholar Bawa, Kapil , and Shoemaker, Robert W. ( 1987 a), “The Coupon-Prone Consumer: Some Findings Based on Purchase Behaviour Across Product Classes,” Journal of Marketing, 51
Who's Got the Coupon
Research off-campus without worrying about access issues. Find out about Lean Library here. I am signed in via: Institution. and coupon usage (number of distributed coupons and/or number of redeemed coupons) are available. The methodology is based on augmenting the aggregate data with unobserved (simulated) sequences of choices and coupon
Where, When, and how Long: Factors that Influence the
Almost 144,000 m-coupons were delivered during the trial, representing 38 stores that supplied 134 different coupons. The authors find that an important feature of m-coupons is where and when they are delivered, with location and time of delivery significantly influencing redemption.
A Cross-Category Analysis of Category Structure and
Levedahl, J. William (1986), “Profit Maximizing Pricing of Cents Off Coupons: Promotion or Price Discrimination,” Quarterly Journal of Business and Economics, 25(Fall), 56 – 70. Google Scholar Lilien, Gary L. ( 1979 ), “ADVISOR 2: Modeling the Marketing Mix for Industrial Products,” Management Science, 26(February), 191 – 204 .
Factors Affecting Coupon Redemption Rates
Abstract. In spite of the magnitude and importance of manufacturer couponing activity, little is known specifically about the relative impact of various factors that influence coupon redemption rates. This paper reports the development of a model that can both forecast the rate of coupon redemption and determine the degree to which various
Coordinating Price Reductions and Coupon Events
The results are of interest to managers planning a promotion calendar and deciding whether to coordinate price promotions with coupon events, and they contribute to economic theory. When a firm moves from uniform pricing (e.g., no coupons) to second-degree price discrimination (e.g., coupons), all consumers may face a lower price.
Pleasant Surprises: Consumer Response to Unexpected In
This article studies the impact of in-store “surprise” coupons (e.g., electronic shelf coupons, peel-off coupons) on consumers' total basket of purchases. A conceptual model is developed that (1) predicts that the use of a surprise coupon will increase the size of the shopping basket and the number of unplanned purchases made on the
Coordinating Price Reductions and Coupon Events
Abstract. In this article, the authors use an economic model to show that it may be optimal to lower the retail price during a coupon event when marginal consumers have moderate hassle costs of coupon redemption. Results from the model offer predictions on the relationships among coupon redemptions, shelf price, and coupon face value.
Measuring and Managing Returns from Retailer-Customized
The authors propose monetary savings of the coupons, regularity of the campaigns, and coupon fit with customer preferences as moderators. Analysis of data from a group of regional grocery chains that were part of a quasi experiment demonstrates that retailer-customized coupon campaigns have a positive exposure and redemption effect on customer
Impact of Deals and Deal Retraction on Brand Switching
Analysis of panel data for two consumer packaged goods indicates that media-distributed coupons and cents-off deals induce brand switching and result in less loyalty when retracted than if no deal is offered. In contrast, package coupons stimulate brand loyalty which is maintained when they are retracted.
A framework for designing and implementing effective
To achieve that, the article reviews and also expands the previous literature on coupon promotion in order to consider the new characteristics and capabilities of online coupons; the implications of the latter on online coupon delivery and management practices; and customer behaviour towards the online coupons and the firm.
Designing Incentives to Change Behaviors: Examining
On-campus students and students with more knowledge about healthy diets were more likely to increase their intent when offered coaching; students living off campus and those with less knowledge resonated with coupons. On- and off-campus students differed in their positive responses to eating fruits and vegetables versus low fat foods, respectively.
An Integrated Framework for Relating Diverse Consumer
Conover, Jerry N. (1989), “The Influence of Cents-off Coupons on Brand Choice Decisions at the Point of Purchase,” in Advances in Consumer Research, Vol. 16, Srull, Thomas K. , ed. Provo, UT: Association for Consumer Research, 443 – 16. Google Scholar
Coupon Value: A Signal for Price
In this article, the author proposes that consumers use the value of a coupon to estimate price. Study 1 shows that the higher the percentage discount, the higher the perceived price; Study 2 demonstrates this effect with cents-off coupons.
For Sale: FDA Priority Review Vouchers
Research off-campus without worrying about access issues. Find out about Lean Library here. Unlike a lot of vouchers or coupons a consumer receives from a business as a reimbursement or “reward,” which are generally not transferable or cannot be sold, these priority vouchers can be sold.
Effect of restaurant discount coupon depth on re
The discount depth of coupons often affects consumers’ re-consumption willingness. Furthermore, for products or services, brand image is considered as an important factor that influences consumers’ purchasing decisions.
Estimating the Impact of Free-Play Coupon Value on Players
Selected players in the customer database of a Las Vegas hotel casino received either a $50 or a $100 free-play incentive. Results indicated little effect of coupon value on a player’s slot volume. Indeed, the analysis found that complimentary rooms had a greater effect on coin-in, and complimentary food and beverage had the greatest effect
Effect of Stacking Sequence on Failure of [±45/90/0]s
A combined experimental and numerical study of the compression response and the failure characteristics of various quasi-isotropic coupons with a hole obtained from a [±45/90/0] s quasi-isotropic laminate was carried out. Specimens with various quasi-isotropic stacking sequences of [±45+ l=O//90 + l=O/l=O] s, were acquired by cutting the coupons at various angles k from the quasi-isotropic
Failure simulations of open-hole IM7/977-3 coupons
All coupons were made from unidirectional IM7/977-3 plies, which are composed of intermediate modulus carbon fibers and a toughened epoxy matrix. Government furnished experimental data from an assortment of fatigue loaded unnotched coupons were used to characterize the behavior of the composite material in the simulations.
Distinguishing Coupon Proneness from Value Consciousness
On the basis of the study premise that at least one other psychological construct, value consciousness, underlies the behavior of redeeming coupons, the authors argue that coupon proneness should be conceptualized and measured at a psychological level and treated as one construct that affects coupon-responsive behavior rather than as isomorphic
The Influence of Loyalty Programs and Short-Term
Through simulation and policy experiments, it is possible to evaluate and compare the long-term effects of the loyalty program and other marketing instruments (e.g., e-mail coupons, fulfillment rates, shipping fees) on customer retention.
Zero-Coupon, Forward, and Par Yield Curves for the
Therefore, besides the YTM (whether for on-the-run or off-the-run bonds), the market also needs a zero-coupon yield curve. Interestingly, the NSS zero-coupon curve fits into the observed YTM (and the Hermite par) curves very well. This can be explained by the fact that the NSS zero-coupon curve usually rises above the Hermite zero-coupon curve
An experimental approach to reproduce in-plane fiber
An experimental approach to reproduce in-plane fiber waviness in thermoplastic composites test coupons using a reverse forming method RDR Sitohang, WJB Grouve, LL Warnet, S Koussios, and R Akkerman Journal of Composite Materials 0 10.1177/00219983211026734
The Use of Sales Promotion Competitions in Social
This paper discusses alternative “below-the-line” promotional tools and demonstrates how promotional competitions - in particular - can help with the distinctive communication challenges faring social marketers. Experience and research from the commercial sector is used to suggest guidelines for planning competitions.
Incommensurate Resources: Not Just More of the Same
Diamond, William D. , and Sanyal, Abhijit (1990), “The Effect of Framing on the Choice of Supermarket Coupons” Advances in Consumer Research, 17, 488 – 93. Google Scholar Donnenworth, Gregory V. , and Foa, Uriel G. ( 1974 ), “Effects of Resource Class on Retaliation to Injustice in Interpersonal Exchange,” Journal of Personality and
The Effects of a Direct Mail Coupon on Brand Choice
The authors examine the effects of a manufacturer coupon on brand choice behavior. The level of coupon redemption and changes in brand choice behavior after redemption are examined as a function of the household's prior probability of purchasing the promoted brand, likelihood of buying a favorite competitive brand, and coupon face value.
Dix ans de recherches sur la psychologie et le
Henderson, C.M. (1988), The Interaction of Coupons With Store Price and Store Promotions, Advances in Consumer Research, 15, 364 – 371. Google Scholar Hilton, D.J. ( 1991 ), A Conversational Model of Causal Explanation , European Review of Social Psychology, 2, 51 – 81 .
Double Mental Discounting: When a Single Price Promotion
Corresponding Author: (email: [email protected])(email: [email protected])The authors thank Lisa Bolton, Joe Goodman, Gary Lilien, Scott Rick, marketing faculty and doctoral students at Pennsylvania State University, and the members of the Consumer Behavior and Decision Science Lab and Journal Club at Washington University in St. Louis for providing feedback and insight on this project.
A Price Expectations Model of Customer Brand Choice
Narasimhan, Chakravarthi (1984), “A Price Discrimination Theory of Coupons,” Marketing Science, 3 (Spring), 128 – 47. Google Scholar Nelson, Clarence W. ( 1977 ), “Rational Expectations—Fresh Ideas That Challenge Some Established Views of Policy Making,” …
The effects of edge quality on the measured compression
Ghidossi, P, Mansori, M, Pierron, F. Influence of specimen preparation by machining on the failure of polymer matrix off-axis tensile coupons. Compos Sci Technol 2006; 66: 1857 – 1872. Google Scholar | Crossref | ISI
Novel Recruitment Methods for Research Among Young Adults
Novel Recruitment Methods for Research Among Young Adults in Rural Areas Who Use Opioids: Cookouts, Coupons, and Community-Based Staff April M. Young, PhD, MPH , April M. Ballard, MPH , and Hannah L.F. Cooper, ScD
A Normal Stress Criterion for Crack Extension Direction in
The criterion is based upon the normal stress and the anisotropic tensile strength on arbitrary planes about the tip of a crack. Results are ob tained, via finite element solutions, for: (a.) isotropic mixed mode fracture, (b.) cracks in unidirectional off-axis slotted composite tensile coupons and (c.) cracks in …
Damage diagnosis and prognosis in composite double
Damage diagnosis and prognosis in composite double cantilever beam coupons by particle filtering and surrogate modelling Demetrio Cristiani, Claudio Sbarufatti, and Marco Giglio Structural Health Monitoring 2020 20 : 3 , 1030-1050
Modelling Fatigue Life of Multidirectional GFRP Laminates
For all tests, straight edge coupons were cut from a multidirectional composite laminate consisting of four layers. Two unidirectional laminates of 100% aligned fibres, with a weight of 700 g/m 2 and two stitched ±45, in the middle, of 450 g/m 2, 225 g/m 2 in each off-axis direction. The material system was a typical glass/polyester composite, E-glass from AHLSTROM GLASSFIBRE, while the