AT&T AdWorks Begins Trial for Cross-Screen Addressable

AT&T AdWorks has kicked off trials to assess its ability to offer an integrated addressable advertising campaign across TV and mobile devices. As per a press statement released by the company in November, the trial will let advertisers reach the same consumers with the same message across multiple screens. It is powered by AT&T AdWorks, the

Actived: 7 days ago


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