Health Apps and Wearables: The Future of Pharma Intouch

Health wearables and apps present an opportunity for pharma to empower patients to take a more active role in their own healthcare. Health wearables and apps can provide the experiences patients desire, while also providing valuable, accurate, real-time data to physicians and pharma companies. Adherence apps, such as BlueStar, are of particular

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POV: Health Apps and Wearables: proprietary The Future of

coupons and vouchers for healthy activities users share. Even more interesting, some insurance companies are providing customers with fitness trackers like the MisFit Flash and Fitbit and then giving them either monetary credit toward Amazon vouchers or up to 15% off premiums for reaching their goals.

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The Promise of Augmented Reality Intouch Solutions

Augmented reality (AR) is a concept with a rich history, but one that many marketers often still consider futuristic. The term was coined by a Boeing researcher in 1990, but we can trace the idea all the way back to 1901 and L. Frank Baum (author of The Wizard of Oz), who described the first “digital” display — in the form of a pair of “spectacles” — that could overlay information

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WWDC 2017 – Apple Takes AR, VR and Machine Learning to New

These Siri-powered features could be used to help patients adhere to medication regimens or even – through gamification – get e-coupons for over-the-counter medications like allergy pills or pain relievers they regularly purchase.

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