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Let's Talk About Why Students are Unliking Your Brand on

For example, food delivery app Yelp Eat24 emails users a small coupon code every weekend. It’s Facebook page, however, only hosts the occasional promotional event. People who like Eat24 on Facebook can get their coupons elsewhere, so they don’t have cause to unlike the page.

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5 Mobile Apps That Make Life Sweeter (and Cheaper) for

Recently, Caroline Geardino, a student at The College of New Jersey, went to a high-end spa and snagged a facial for 50 percent off. She purchased a deal on her Groupon app, which she continually monitors and often uses to plan her social activities and purchases. So far this year, the app has helpe

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4 Best Practices for Retailers Recognizing Memorial Day

Memorial Day is a somber day for me and for many in the military community. It’s a day military veterans like myself flip through old photos, reminiscing about the friends we loved and lost. It’s a day when thousands across the country grieve together for the spouses, children, and parents who left

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Why smartphones and student marketing go hand-in-hand

Downloading discounts and coupons (56%) Accessing a mobile app (55%) Comparing prices of similar products (51%) Deloitte also found that the number one reason college students look up a brand on their phones is to find the location of the nearest …

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8 Ways to Celebrate Military Customers on Veterans Day and

8 Ways to Celebrate Military Customers on Veterans Day and Black Friday . On Wednesday, November 11, America will celebrate the 102 nd anniversary of the end of World War I, popularly and officially known as Veterans Day. For companies and brands wanting to show their appreciation for current and past members of the U.S. Armed Forces, the month of November offers …

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