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Pearson FT Press InformIT

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InformIT: The Trusted Technology Source for IT Pros and

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 · Who is InformIT. We are the online presence of the family of information technology publishers and brands of Pearson, the world's largest education company, and your one-stop resource for qualified content, including DRM-free eBooks, to help you do your job better.

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What Products Are Right for Mobile Couponing

Because coupons offered by manufacturers can be redeemed at any location that sells the product (for instance a 50¢ off coupon for Velveeta Cheese), there is no way of ensuring a problem-free redemption of the coupon. Some companies have tried to surmount this …

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Mastering Attribution in Finance: A practitioner's guide

Mastering Attribution in Finance is a comprehensive guide to how attribution is used in equity and fixed income markets. Attribution in finance is a key investment and asset management process used in managed funds. A managed fund uses appropriate financial tools to make sure that the fund's value is maintained or increased. Attribution tools are used to analyse why a …

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Code Quality: The Open Source Perspective InformIT

Page 26: How can I avoid off-by-one errors? Page 143: Are Trojan Horse attacks for real? Page 158: Where should I look when my application can't handle its workload? Page 256: How can I detect memory leaks? Page 309: How do I target my application to international markets?Page 394: How should I name my code's identifiers? Page 441: How can I find and improve the code

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Introduction to Object-Oriented Programming, An: Learning

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 · The content of this digital short may differ slightly from the content in the book. Purchasers of this digital short are invited to use coupon code clairoopintro, good for 30% off the list price of the book on InformIT exclusively.

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Documents and Data Sharing: The Advanced iOS 6 Developer's

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 · The content of this digital short may differ slightly from the content in the book. Purchasers of this digital short are invited to use coupon code sadundocdata, good for 30% off the list price of the book on InformIT exclusively.

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Pragmatist's Guide to Leveraged Finance, A: Credit

The high-yield leveraged bond and loan market ("junk bonds") is now valued at $3+ trillion in North America, €1 trillion in Europe, and another $1 trillion in emerging markets. What's more, based on the maturity schedules of current debt, it's poised for massive growth. To successfully issue, evaluate, and invest in high-yield debt, however, financial professionals need …

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Pragmatist's Guide to Leveraged Finance, A: Credit

Chapter 13 Structural Issues: Coupons 113. Loan Coupons 113. Bond Coupons 115. Zero and Zero-Step Coupons 115. How the Coupon Is Determined 121. Modeling Changes in Coupons 122. Questions 123. Chapter 14 Structural Issues: Maturities, Calls, and Puts 125. Maturities 125. Calls 126. Clawback 129. 10% Call 130

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Introducing View Constraints: The Core iOS 6 Developer's

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 · Purchasers of this digital short are invited to use coupon code sadunviewconst good for 30% off the list price of the book on InformIT exclusively.

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Giveaways Getting the Customer's Attention InformIT

Free coupons (32%) Free sweepstakes (24%) Notice that the word free appears in four of the five popular promotions. First-time buyers are looking for free shipping, free products, cash, and rebates. But do these giveaways pay off, or do they just attract those who take but don't buy?

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DevOps Troubleshooting: Is Your Linux Server Down

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 · Purchasers of this digital short are invited to use a coupon code good for 25% off the list price of the book on InformIT exclusively. Sample Content Table of Contents

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How to Beat "Frugal Fatigue" Balanced Budget, Balanced

It will take longer to pay off your debt, but it could make life more pleasant in the meantime. Q: We’re a newly married couple with an 11-year-old and hope to have another baby soon. We have $20,000 in emergency savings, $40,000 in investments, $480,000 in retirement funds, $20,000 in low-interest student loans, and $43,000 in high-interest

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Charity: Give, then Take Frank Remarks: The Seven

The sprinkler itself is merely a platform for a range of upgraded services that can be integrated into the product. For a service fee, the sprinkler can be programmed to automatically contact the National Weather Service web site to check weather conditions and forecasts, and then turn the spray on and off

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The Big Five of eCommerce Creating a Unique Selling

Yahoo! store again helps you out here. Yahoo! allows you to create coupons and or discount codes to send to customers if you use their Merchant Standard and Merchant Professional packages. Provide Multiple Means of Contact. Always provide a number of different ways that a customer can contact your customer service department.

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An Omni-Channel World The Age of the Customer InformIT

Shoppers want stores to provide experiences tailored just for them; 85% say they’d be more likely to shop in places that offer personalized coupons and exclusive offers in-store. For example, retailers could offer deals that shoppers can use at a nearby location (30% off today only at a store near you!).

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Free Selling Free Selling Tools InformIT

Figure 3 As a promotion tool, you can generate online coupons through FreeMerchant’s service. When you fill out a form with your site’s title, description, and keywords, the Site Promotion system lists your site with AltaVista , Excite , HotBot , and others.

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A Pragmatist's Guide to Leveraged Finance: Credit Analysis

In leveraged finance, if you buy a bond or loan and it goes along just fine and pays off at maturity, the return usually outperforms many other assets because of the high coupon. Because of this investment’s ability to outperform just by fulfilling its obligations, a credit analyst in this market always looks to protect his downside in an

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Driving Revenue Before the Explosion: Winning Your

They have a new coupon code each day on the fan page. If you go to the fan page and enter it, it takes a dollar off the price. That's an easy way to gain some valuable insight about your new client while adding a fan. Additionally, it makes the customer happier because she saved a buck!

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Functions and Modules 2.1 Defining Functions InformIT

count | # coupons collected distinct | # distinct coupons collected r | random coupon This version of P ROGRAM 1.4.2 illustrates the style of encapsulating computations in static methods. This code has the same effect as CouponCollector, but better separates the code into its three constituent pieces: generating a random integer between 0 and n

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Easy Money: How to Simplify Your Finances and Get What You

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 · This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Pulliam Weston (Your Credit Score), columnist for MSN Money and author of the nationally syndicated column "Money Talk," provides a practical, easy-to-understand guide to taking control of personal finances and establishing financial security.

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Leo Laporte's 2006 Technology Almanac InformIT

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 · Leo Laporte is TV and radio's most recognized and prolific technology personality, best known for his humor, wit and ability to teach both newcomers and grizzled PC veterans. In Leo Laporte's 2006 Technology Almanac, Leo provides a year's worth of anecdotes, tips, factoids, and musings about the machines at the center of your life.

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The Dark Side of Data Mining: Privacy Concerns

This story, which is about Target, goes as follows. In early 2012, an infamous story broke out about Target’s practice of using predictive analytics. The story was about a teenager girl who was being sent advertising flyers and coupons by Target for the kind of things that a new mother-to-be would buy from a store like Target.

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Debt Clock Extreme Money: Mirror of the Times InformIT

The clock was switched off from 2000 to 2002 when the national debt briefly fell. Subsequently, as the debt started to rise, the clock was restarted. By 2009, the debt exceeded $10 trillion, requiring Douglas Darst, Seymour’s son, to arrange for a new clock with extra capacity.

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The Marketer's View of People Why Do Marketers Do What

Alternative promotional tools— things like coupons versus in-store cents-off, special aisle displays, or free home samples—are evaluated through computerbased analyses of massive sets of supermarket scanner data. For many of us marketers, these kinds of sophisticated scientific endeavors help to shield us from the realization that we are

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How to Manage Documents Waiting to Print Printing with

How to Manage Documents Waiting to Print. Whenever you print a document, that document enters a print queue, a line of documents waiting for their turn at the printer.A printer icon appears in your system tray next to the clock to let you know that the queue is active.

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Showing Your Friends Off MySpace Marketing: Must-Have

Showing Your Friends Off. The “Top Friends” section is one of the most prized spots of real estate on a MySpace page. Most members use this page to show off their favorite eight (or sometimes more) friends. Naturally, for your MySpace marketing needs, you’ll want to display some relevant profiles here.

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Digital Proximity and Location-Based Marketing Mobile

Bluetooth technology uses radio bands to transmit signals to Bluetooth-enabled devices, including mobile phones, handheld computers, and laptops. With this technology, a small server can be placed in any location and set to send out coupons, barcodes, applications, vCards, vCal, video, MP3, MP4, and text messages (also known as BlueCasting).

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Email Marketing Is (Not) Dead Email Is Dead

The drop-off beyond isn’t significant. Older Boomers (56 to 64), the Silent Generation (65 to 73), and the G.I. Generation (74 and up) register email usage at 93, 90, and 88 percent, respectively.

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The Safest Investment AnywhereTreasury Inflation-Protected

The Safest Investment Anywhere—Treasury Inflation-Protected Securities (TIPS) Inflation poses the greatest danger facing investors who depend on interest income from bonds to meet their living expenses because the level of interest income is fixed at the time you invest in bonds, but the purchasing power of that interest income erodes steadily.

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Design Patterns Explained: A New Perspective on Object

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 · Leverage the quality and productivity benefits of patterns -- without the complexity! The first beginner's guide to succeeding with design patterns. Practical object-oriented design techniques and example Java code. Read this before you read "The Gang of Four"! Design patterns offer proven opportunities for creating flexible, reusable software -- but until now, their complexity has …

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Business Analytics Domain Business Analytics with

Business Analytics Domain. As shown in Figure 1-1, the domain of business analytics covers four major areas of study: databases and data warehouses, descriptive analytics, predictive analytics, and prescriptive analytics.Whereas data structures are used to effectively store and efficiently retrieve information, descriptive analytics can be used to report the past.

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The Big Five of eCommerce Launching Your Yahoo! Business

Yahoo! store again helps you out here. Yahoo! allows you to create coupons and or discount codes to send to customers if you use their Merchant Standard and Merchant Professional packages. Provide Multiple Means of Contact. Always provide a number of different ways that a customer can contact your customer service department.

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Easy Money: How to Simplify Your Finances and Get What You

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 · "Easy Money" covers the basics, such as creating a financial toolkit, investing, planning for retirement and saving for college. Liz Pulliam Weston also presents her "60 Percent Solution" and "50/30/20 Plan," both aimed at spending control, as well as getting the most out of your credit cards. She maps out the right way to pay bills, advocates account consolidation, and gives advice on finding

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Mining the Deep Web with Mashups How Mashups Can Help

Ideally, a search for rebates and coupons would be mashed in, too. You'd wind up with results that were truly useful, like the one shown in Figure 1. Figure 1 . This is a simple consumer-facing example, of course. I can think of several right off the bat:

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The Truth About Email Marketing, Part 1 (Audio Podcast

BrightWave Marketing CEO Simms Jenkins discusses key concepts from his book, "The Truth About Email Marketing," with IBM Distinguished Engineer Mike Moran in this 3-part series.

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Revisiting the Enterprise Nervous System Characteristics

The nervous system analogy is helpful for getting the idea of EDA on a number of levels. In addition to being a useful model of the EDA components in terms that we can understand (and perhaps, more important, that you can use to explain to other less-sophisticated people), we can learn a lot about how an EDA works by understanding how the nerves and brain communicate and share information.

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The Big Data Ecosystem The Big Data Big Bang InformIT

The Big Data Ecosystem. In this book, we look at the convergence of five aspects of Big Data, which may at first glance seem to be distinct but in fact are all part of a coalescence of powerful organizations, new technologies, and consumer trends.

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Literacy Among Today's College Students Literacy Among

270 billion coupons are delivered to American households each year. Compounding the problem is that today's college students are casualties of the school systems in California and elsewhere that handed them diplomas and pushed them out, to get ready for the NEXT grade's students.

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Maximum Impact Digital Media Integration InformIT

American households receive 270 billion coupons a year. That reminds me of a story: A farmer was trying to pull his stubborn mule along the side of a road. The mule sat and wouldn't budge, no matter how hard the farmer tried. A salesman drove by and noticed the struggle.

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Setting Up iCloud and Other Online Accounts Configuring

Passbook—The Passbook app stores coupons, tickets, boarding passes, and other documents so you can access them quickly and easily. With iCloud, you can ensure that these documents are available on any iCloud-enabled device.

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The Business of Inventing: A Case Study A Business

After graduating from Cornell, Walker started a number of publishing ventures, including a magazine that focused on coupons and other promotions for retail businesses. It seemed that every time he got a new idea, he started a new business. By the early 1990s he had started more than a dozen of them.

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Working with SSDs in Windows 7 and 8 InformIT

Turning off the defragmenter is crucial for SSDs, not only because they have no spinning heads and thus gain no benefit from making files physically contiguous (it's always just as fast to access any memory address on an SSD, so file fragmentation literally doesn't matter), but also because writing to SSDs involves reading and writing 1―2 MB

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Footprints and Fingerprints The Commercialization of

When you follow a link to open a web page in your browser, that click kicks off a series of events that starts with an electronic request for the web page and a request for any cookies the site may have set previously. All but the simplest of pages will then trigger requests for more subresources: images, fonts, scripts to make the page dynamic.

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Preface to Mastering iOS Frameworks: Beyond the Basics

Chapter 25, “Passbook and PassKit”: With iOS 6, Apple introduced Passbook, a standalone app that can store “passes,” or such things as plane tickets, coupons, loyalty cards, or concert tickets. This chapter explains how to set up passes, how to create and distribute them, and how to interact with them in an app.

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Deciding What to Add First Claiming Your Google Places

Deciding What to Add First. Adding your business to Google, or editing and verifying your existing listing, is an exciting step. It's also quite easy, although the verification process, described later in this lesson, does tend to make people a bit nervous.

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How to Make Money with Social Media: In the Beginning In

Not long after the South by Southwest conference, Ricardo Guerrero had an idea that would change social media forever. The date was Sunday, April 22, 2007 and Guerrero was relaxing with the latest edition of The New York Times. He was reading an article about Jack Dorsey and Biz Stone, the two inventors of a new social media platform called Twitter.

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1.3 What Does It Mean

For example, IBM’s Watson computer uses an algorithm to predict best medical treatments 24 and UPS uses analytics to predict vehicle breakdown. 25 By placing sensors on machinery, motors, or infrastructure like bridges, we can monitor the data patterns they give off, such as heat, vibration, stress, and sound. These sensors can detect changes

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