Hbr.org

Save 20% off your online order today!

Place your order online today at store.hbr.org and save 20%* on any of our books, tools, case studies, or articles. Here’s how to redeem your 20% savings: Place your order online at store.hbr.org.

Actived: 6 days ago

URL: https://hbr.org/registration-details

Why Reducing Your Offerings Pays Off

Why Reducing Your Offerings Pays Off A limited menu can be a winning strategy, even after the pandemic. Some still remember J.C. Penney’s drop …

Category:  coupon codes Go Coupon

Unused Coupons Still Pay Off

In 2010, U.S. consumers redeemed 3.3 billion coupons, cutting roughly $3.7 billion from purchase prices. That’s a lot, particularly since only about 1% of all coupons are ever used.

Category:  coupon codes Go Coupon

In Search of the Ideal Groupon Discount

The problem, sellers are finding, is that customers using 50% off coupons aren’t keeping their end of the hoped-for bargain. Sure, I believe in “try it, you’ll like it” discounts.

Category:  coupon codes Go Coupon

How to Save Groupon

Sure, mobs of customers show up armed with 50% off coupons, but few go on to become repeat customers once the discounts end. The daily discount …

Category:  coupon codes Go Coupon

Unused Coupons Still Pay Off

Conventional wisdom holds that manufacturers and retailers see little benefit from unused coupons, but new research shows that unredeemed coupons serve as advertisements to consumers. In an experiment with eight retailers, the authors analyzed campaigns involving more than 500,000 targeted coupons for items representing more than 300 brands

Category:  coupon codes Go Coupon

For Better Retail Promotions, Ask These Questions

Make discounts and special offers pay off. Summary. Discounts and promotions are at an all-time high, often comprising the single-biggest cost within many retailers’ P&Ls.

Category:  coupon codes Go Coupon

Capture More Value

Coupons are an almost perfect example of a fence. Instead of selling groceries at low prices to everyone, retailers offer coupons that discount specific products for specific periods of time.

Category:  coupon codes Go Coupon

Can Groupon Save Its Business Model

The discounts available through Groupon coupons used to be subject to a host of restrictions, (e.g., “the deal is ON if at least 100 customers subscribe”), but …

Category:  Groupon coupons Go Coupon

The Magazine

First 90 Days, by Michael Watkins, a proven guide for leaders in career transition, offers strategies for getting up to speed quickly in your new role.

Category:  coupon codes Go Coupon

Pulling Away from Push Marketing

Price-off promotions—consumer coupons or trade allowances—have come to dominate manufacturers’ promotion and advertising budgets. It is not unusual when more than 80 % of a retailer’s

Category:  coupon codes Go Coupon

Improve Distribution with Your Promotional Mix

Coupons are certificates which, Price-off deals offer consumers a certain amount of money off the regular price of a product, and state the amount on the product’s label.

Category:  coupon codes Go Coupon

Do Social Deal Sites Really Work

The DailyDilly reps told me that this restaurant just ran a very successful group buy, offering 50%-off lunch coupons. They sold thousands of them. That’s what you’re looking at.

Category:  coupon codes Go Coupon

How Governments Can Boost Consumption

Others are targeting farmers and rural consumers with price-off coupons to boost sales of durable goods such as cars and televisions. Finally, Hangzhou …

Category:  coupon codes Go Coupon

Why Business Models Matter

Like his classmates, Bronner had occasionally bought books of discount coupons for local stores and restaurants. Students paid a small fee for the coupon books. Take 50 cents off the price of

Category:  Discount coupons,  Books Go Coupon

Who Benefits from Price Promotions

Retailers and manufacturers have come to rely on price promotions, routinely using coupons, two-for-one offers, and temporary price cuts to lure customers into stores and boost sales.

Category:  coupon codes Go Coupon

Cutting Costs Without Cutting People

One of the biggest mistakes that companies made during the recent crisis was the mass laying off of people to cut costs. Subsequent stock price …

Category:  coupon codes Go Coupon

When Does Predictive Technology Become Unethical

In 2012, a New York Times story about how companies can leverage their data included an anecdote about a father learning that his teenage daughter was …

Category:  coupon codes Go Coupon

The Case of the Test Market Toss-Up

Sunday newspapers in the two cities frequently carried 50-cents-off coupons, and Sweet Dream boxes included a 75-cent rebate voucher. So we knocked off our own product and brought it out at a

Category:  coupon codes Go Coupon

How to Make the Most of Omnichannel Retailing

Promotions and coupons are one way to promote this behavior, and retailers such as Macy’s, Bed Bath & Beyond, and Home Depot routinely use them. This helps us fend off online competition.

Category:  coupon codes Go Coupon

Are Some Customers More Equal than Others

Parks typically use discounts to increase visits per customer—in a recent promotion, for example, Paradise Parks had printed $ 10-off coupons on 15 million soda cans. But while the added

Category:  coupon codes Go Coupon

How to Outsmart Activist Investors

The company appears to be better off as a result: In the past four years, same-store sales have increased annually by high single digits, revenue has grown by 50%, and earnings per share have tripled.

Category:  coupon codes Go Coupon

Breaking Up the Retail-Price Confusopoly

Coupons (take 30% off one item), volume discounts (take an extra 20% off for the second item) — or worse (25% off your next purchase). These may be …

Category:  coupon codes Go Coupon

Before You Sign That Lease…

Category:  coupon codes Go Coupon

Better Marketing at the Point of Purchase

Category:  coupon codes Go Coupon

How Concepts Affect Consumption

At a convenience store where the average purchase was $4, researchers gave some customers coupons that offered $1 off any purchase of $6, and others coupons that offered $1 off any purchase of at

Category:  coupon codes Go Coupon

Exploit the Product Life Cycle

Category:  coupon codes Go Coupon

Job Enrichment Pays Off

Below are the available bulk discount rates for each individual item when you purchase a certain amount. Buy 5 - 10 and pay only $8.75 each

Category:  coupon codes Go Coupon

Will Peek's Simplicity Pay Off

JacobsRimell (B): A One-Shot Bet Pays Off. By Julia Prats Moreno, Marc Sosna, Dave Darsch, $5.00. View Details | HBR Digital Article. Essential Workers Need Better Masks. By Devabhaktuni Srikrishna, Abraar Karan, David Beier, Ranu S Dhillon, $8.95. View Details Order for your team and save!

Category:  coupon codes Go Coupon

Do Social Deal Sites Really Work

The DailyDilly reps told me that this restaurant just ran a very successful group buy, offering 50%-off lunch coupons. They sold thousands of them. That’s what you’re looking at. …

Category:  coupon codes Go Coupon

How Consumer Brands Can Connect with Customers in a

When news broke earlier this year about Amazon’s courtship of some of the world’s biggest consumer packaged goods (CPG) brands, it touched off a wave of speculation. Was the e-commerce giant

Category:  coupon codes Go Coupon

Pricing Policies That Protect Your Brand

This model helps ensure consistent communication, interpretation, and enforcement, while heading off risky one-on-one discussions about prices between, say, a sales rep and a favored buyer in

Category:  coupon codes Go Coupon

Kill a Brand, Keep a Customer

Category:  coupon codes Go Coupon

Match Supply and Demand in Service Industries

The manager can attempt to affect demand by developing off-peak pricing schemes, nonpeak promotions, complementary services, and reservation systems. …

Category:  coupon codes Go Coupon

An Introduction to Zero-Coupon Risk-Free Bonds

This note introduces students to the basics of bonds and the time value of money through the simplest of financial contracts-the zero-coupon risk-free bond contract.

Category:  coupon codes Go Coupon

The Double Jeopardy of Sales Promotions

There is overwhelming marketplace evidence that “the consumer sales effect is limited to the time period of the promotion itself.” 7 A price-off promotion causes sales to rise, but once the

Category:  coupon codes Go Coupon

Capture More Value

Firms can profit by changing the price-setting mechanism (think of Priceline), the payer (media businesses where advertisers subsidize content consumption), the price carrier (Netflix), the timing of the exchange (commodities futures), or the segment served (grocery coupons, which "fence off" customers who prioritize savings).

Category:  coupon codes Go Coupon

For Alibaba, Singles Day Is About More Than Huge Sales

Summary. November 11 (11/11), known as “Singles Day,” is the world’s biggest 24-hour shopping event. The statistics are staggering, both for the sheer volume of sales transacted in just one

Category:  coupon codes Go Coupon

Performance-Based Pay for Executives Still Works

Below are the available bulk discount rates for each individual item when you purchase a certain amount. Buy 5 - 10 and pay only $8.75 each

Category:  coupon codes Go Coupon

Catalina in the Digital Age

Serving both retailers and consumer packaged goods (CPG) firms, the company's core business was distributing "cents off" coupons to shoppers via proprietary printers at checkout registers. This position allowed them to offer coupons that were "personalized" to the purchases that had just been made in the current transaction.

Category:  coupon codes Go Coupon

Don’t Let Platforms Commoditize Your Business

For example, restaurants can drop coupons into the bags picked up by food-delivery platforms, steering customers to their websites and offering discounts on the next direct order.

Category:  Food Go Coupon

Too Many Men Are Silent Bystanders to Sexual Harassment

Unused Coupons Still Pay Off. By Rajkumar Venkatesan, Paul W. Farris, $6.00. View Details | HBR Digital Article. To Combat Harassment, More Companies Should Try Bystander Training. By Brigid Schulte, $8.95. View Details | HBR Digital Article. What Younger Workers Can Learn from Older Workers, and Vice Versa

Category:  coupon codes Go Coupon

Boost Your Marketing ROI with Experimental Design

Category:  coupon codes Go Coupon

Targeting Ads Without Creeping Out Your Customers

Category:  coupon codes Go Coupon

Strategic Perspective on Sales Promotions

This is an MIT Sloan Management Review article. While most managers would think long and hard before bringing to market a product that lacked patent protection and could be easily imitated, many invest in sales promotions--sweepstakes, coupons, time-limited price discounts, free gifts or samples, special events, displays, membership rewards, consumer-directed promotions, and so on--that are

Category:  coupon codes Go Coupon

Trending Now