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Actived: 6 days ago
Unused Coupons Still Pay Off
Conventional wisdom holds that manufacturers and retailers see little benefit from unused coupons, but new research shows that unredeemed coupons serve as advertisements to consumers. In an experiment with eight retailers, the authors analyzed campaigns involving more than 500,000 targeted coupons for items representing more than 300 brands
Will Peek's Simplicity Pay Off
JacobsRimell (B): A One-Shot Bet Pays Off. By Julia Prats Moreno, Marc Sosna, Dave Darsch, $5.00. View Details | HBR Digital Article. Essential Workers Need Better Masks. By Devabhaktuni Srikrishna, Abraar Karan, David Beier, Ranu S Dhillon, $8.95. View Details Order for your team and save!
Capture More Value
Firms can profit by changing the price-setting mechanism (think of Priceline), the payer (media businesses where advertisers subsidize content consumption), the price carrier (Netflix), the timing of the exchange (commodities futures), or the segment served (grocery coupons, which "fence off" customers who prioritize savings).
Catalina in the Digital Age
Serving both retailers and consumer packaged goods (CPG) firms, the company's core business was distributing "cents off" coupons to shoppers via proprietary printers at checkout registers. This position allowed them to offer coupons that were "personalized" to the purchases that had just been made in the current transaction.
Too Many Men Are Silent Bystanders to Sexual Harassment
Unused Coupons Still Pay Off. By Rajkumar Venkatesan, Paul W. Farris, $6.00. View Details | HBR Digital Article. To Combat Harassment, More Companies Should Try Bystander Training. By Brigid Schulte, $8.95. View Details | HBR Digital Article. What Younger Workers Can Learn from Older Workers, and Vice Versa
Strategic Perspective on Sales Promotions
This is an MIT Sloan Management Review article. While most managers would think long and hard before bringing to market a product that lacked patent protection and could be easily imitated, many invest in sales promotions--sweepstakes, coupons, time-limited price discounts, free gifts or samples, special events, displays, membership rewards, consumer-directed promotions, and so on--that are