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Unused Coupons Still Pay Off

Unused Coupons Still Pay Off. In 2010, U.S. consumers redeemed 3.3 billion coupons, cutting roughly $3.7 billion from purchase prices. That’s a lot, particularly since only about 1% of all

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URL: https://hbr.org/2012/05/unused-coupons-still-pay-off

Save 20% off your online order today!

Save 20% off your online order today! Place your order online today at store.hbr.org and save 20%* on any of our books, tools, case studies, or articles. Here’s how to redeem your 20% savings

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How to Save Groupon

Sure, mobs of customers show up armed with 50% off coupons, but few go on to become repeat customers once the discounts end. The daily discount …

Category:  coupon codes Go Coupon

Unused Coupons Still Pay Off

Conventional wisdom holds that manufacturers and retailers see little benefit from unused coupons, but new research shows that unredeemed coupons serve as advertisements to consumers. In an experiment with eight retailers, the authors analyzed campaigns involving more than 500,000 targeted coupons for items representing more than 300 brands

Category:  coupon codes Go Coupon

In Search of the Ideal Groupon Discount

In Search of the Ideal Groupon Discount. 50% off attracts customers, but deep discounts don’t help fuel long-term growth. When the deal sites Groupon and Living Social launched a …

Category:  coupon codes Go Coupon

Do Social Deal Sites Really Work

The DailyDilly reps told me that this restaurant just ran a very successful group buy, offering 50%-off lunch coupons. They sold thousands of them. That’s what you’re looking at.

Category:  coupon codes Go Coupon

Why Reducing Your Offerings Pays Off

Why Reducing Your Offerings Pays Off. A limited menu can be a winning strategy, even after the pandemic. Summary. To ride out the pandemic, many retail and restaurant chains have streamlined their

Category:  coupon codes Go Coupon

Who Benefits from Price Promotions

Retailers and manufacturers have come to rely on price promotions, routinely using coupons, two-for-one offers, and temporary price cuts to lure customers into stores and boost sales.

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Can Groupon Save Its Business Model

The discounts available through Groupon coupons used to be subject to a host of restrictions, (e.g., “the deal is ON if at least 100 customers subscribe”), but …

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For Better Retail Promotions, Ask These Questions

For Better Retail Promotions, Ask These Questions. Make discounts and special offers pay off. Summary. Discounts and promotions are at an all-time high, often comprising the single-biggest cost

Category:  coupon codes Go Coupon

Capture More Value

Coupons are an almost perfect example of a fence. Instead of selling groceries at low prices to everyone, retailers offer coupons that discount specific products for specific periods of time.

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Pulling Away from Push Marketing

Price-off promotions—consumer coupons or trade allowances—have come to dominate manufacturers’ promotion and advertising budgets. It is not unusual when more than 80 % of a retailer’s

Category:  coupon codes Go Coupon

Do Social Deal Sites Really Work

The DailyDilly reps told me that this restaurant just ran a very successful group buy, offering 50%-off lunch coupons. They sold thousands of them. That’s what you’re looking at.

Category:  coupon codes Go Coupon

Breaking Up the Retail-Price Confusopoly

Coupons (take 30% off one item), volume discounts (take an extra 20% off for the second item) — or worse (25% off your next purchase). These may be great deals relative to Amazon but it will be

Category:  coupon codes Go Coupon

Cutting Costs Without Cutting People

Cutting Costs Without Cutting People. One of the biggest mistakes that companies made during the recent crisis was the mass laying off of people …

Category:  coupon codes Go Coupon

How Governments Can Boost Consumption

Others are targeting farmers and rural consumers with price-off coupons to boost sales of durable goods such as cars and televisions. Finally, Hangzhou …

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How Concepts Affect Consumption

At a convenience store where the average purchase was $4, researchers gave some customers coupons that offered $1 off any purchase of $6, and others coupons that offered $1 off any purchase of at

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Job Enrichment Pays Off

Job Enrichment Pays Off ^ 69209. Rating * Select Rating 1 star (worst) 2 stars 3 stars (average) 4 stars 5 stars (best) Name. Email *. Review Subject *. Comments *. $8.95. Quantity price applied. (No reviews yet) Write a Review.

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