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Old Is Gold in Grocery

Users can also filter coupons by brands and product category, clicking into lists of products that qualify for the offer. To reinforce the value of couponing, Kroger caps things off by showing the total year-to-date savings and the total savings an individual customer has accrued through discounts and coupons

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URL: https://www.gartner.com/en/marketing/insights/daily-insights/old-is-gold-in-grocery

Top 10 Personal Care Brands in Digital

Sonicare adorns its website with a product finder quiz and easy hand-off to e-tailers with coupons to help drive conversion. It also segments its products by key benefit, making for an overall smooth e-commerce experience. 9. Avent Digital IQ: 129

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ADP Workforce Now Reviews, Ratings, & Alternatives

Workforce Now allows us to manage our information on human resources, everything remains ordered in this tool we can easily access and have information on contracts, overtime, days off, pay coupons, vacations, disabilities, discounts, increases, this tool facilitates the employee the aceeso so you can see your pay slip or see when you can request your vacation.

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The Top 10 Grocery Brands in Digital

Multicategory brands continue to dominate the winners’ cohort in the online grocery market in the U.S., but pureplays and regional leaders like Instacart and H-E-B are closing in. The top ten brands in Gartner’s Digital IQ Index: Grocery US 2020 develop sophisticated site features to aid online purchase, utilize in-store mobile app features to streamline grocery shopping trips, and tailor

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Top 10 Pharma OTC Brands in Digital

To top it off, it was just one of the two brands in the Index to beat out Walmart’s Equate on shopping ad visibility, surfacing on 75% of category-specific keywords. s Twitter, for example, features many different types of content, including images, videos, polls, contests, and coupons to help it garner high engagement. The 5-week

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Spreading Cheesy Cheer

Dairy brand Babybel plays off its name for a new campaign that lets parents order personalized onesies featuring its logo. The merchandise campaign benefits nonprofit Baby2Baby, which provides diapers and clothing to young children living in poverty. With brand merchandise surging in popularity this year, Babybel differentiates itself by selling products exclusively for babies.

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Top 10 Hair Care Brands in Digital

Pantene’s heavy investments in video appear to be paying off. The brand garnered 7.5 million views on YouTube for its “Strong is Beautiful: Dad-Dos” campaign, and also launched geo-targeted video ads offering coupons and directing viewers to the nearest Walgreens store.

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Top 10 Food Brands in Digital

The brand achieves outstanding 95% visibility against unbranded snack bar product terms on Amazon Prime Now, positioning the brand to share in the platform’s growth. Similarly, Nature Valley invests heavily in featured products and coupons across the Whole Foods and Albertsons Instacart storefronts. 10. Knorr’s Digital IQ: 124

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Hype Cycle for Digital Marketing

Hype Cycle for Digital Marketing. Published: 19 October 2012 ID: G00239752 Analyst(s): Bill Gassman, Adam Sarner, Andrew Frank Summary Digital marketers are changing their customer relationships and marketing operations as new technologies emerge.

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Cool Vendors in Retail: Meeting Customer Basic

Summary. An exceptional retail experience begins with consistently meeting the basic expectations of customers. Retail CIOs should consider these Cool Vendors that enable retailers to offer the best assortments, product availability, optimized labor and efficiencies for fulfilling or returning an order. Published: 29 May 2020.

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The Ulta-mate Showdown

The Ulta-mate Showdown. Beauty retailers Sephora and Ulta landed the top two spots of this year’s Digital IQ Index: Specialty Retail. Sephora, the sole Genius brand for the past six years, continues its reign at the top while Ulta claims the second spot in Gartner L2’s ranking, with a 13% score increase since last year.

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Luxury Offline Activations Are Back in China

Luxury offline activations are back to pre-COVID-19 levels in China for the first time since the Coronavirus pandemic began. As consumers begin to feel more comfortable shopping in brick-and-mortar stores, luxury brands ramped up investment in offline activations and omnichannel (O2O) capability to attract foot traffic. As an essential part of luxury brands’ strategy in China, offline

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Ahead of the Game on Amazon

Examples include Shop Now for passive shoppers, Add to Cart for impulse shoppers, Shop Now with coupons for price-sensitive shoppers and ads with reviews for shoppers conducting research. Simply’s holistic efforts on the platform pay off with its overall average rank on Amazon’s Best Sellers for Chips & Crisps at 43 in July 2019—up from

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Hype Cycle for Consumer Goods, 2012

Hype Cycle for Consumer Goods, 2012. Published: 24 July 2012 ID: G00232029 Analyst(s): Don Scheibenreif Summary Consumer goods manufacturers are seeking to drive growth while balancing investments in consumer demand, customer collaboration and supply chain excellence.

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ADP vs Epicor Software Corporation: Gartner Peer Insights 2021

Compare ADP vs Epicor Software Corporation based on verified reviews from real users in the Human Capital Management Suites market. Find the best fit for your organization by comparing feature ratings, customer experience ratings, pros and cons, and reviewer demographics.

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Hype Cycle for the Future of Money, 2014

Hype Cycle for the Future of Money, 2014. Published: 06 August 2014 ID: G00263518 Analyst(s): David Furlonger Summary The focus of this Hype Cycle is the evolution of currencies, associated payment mechanisms, business models and enabling technologies to …

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ADP HCM (Human Capital Management) Suites

Workforce Now allows us to manage our information on human resources, everything remains ordered in this tool we can easily access and have information on contracts, overtime, days off, pay coupons, vacations, disabilities, discounts, increases, this tool facilitates the employee the aceeso so you can see your pay slip or see when you can request your vacation.

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3 Ways to Embrace Proactive Data Ethics

A consequentialist may say that if the coupon benefits the customer, then sending it is ethical, whereas it’s not if customers find unsolicited coupons creepy. Care ethicists might say that opt-ins or other permissions make unsolicited coupons okay or they may conclude that there are other, less-intrusive ways to attract people to stores.

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ADP vs CoreHR: Gartner Peer Insights 2021

Compare ADP vs CoreHR based on verified reviews from real users in the Human Capital Management Suites market. Find the best fit for your organization by comparing feature ratings, customer experience ratings, pros and cons, and reviewer demographics.

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Hype Cycle for Consumer Goods, 2014

Hype Cycle for Consumer Goods, 2014. Published: 21 July 2014 ID: G00262533 Analyst(s): Don Scheibenreif, Dale Hagemeyer Summary Consumer goods manufacturers continue to invest in areas that drive the business and enable them to steal share from competitors.

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Hype Cycle for Digital Commerce, 2014

Enterprises use digital commerce as a key way to engage customers and drive revenue growth. This Hype Cycle helps enterprises evaluate the suitability of various digital commerce technology capabilities hyped in the market and understand their maturity and business value.

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Top 10 Luxury Brands in China

Calvin Klein leveraged WeChat in-feed ads to promote its global #myCalvins campaign, signaling that it recognizes the importance of the messaging platform. Additionally, the brand expanded online distribution by opening storefronts on Tmall and JD. Louis Vuitton. Digital IQ: 124. The brand’s SEO and SEM efforts pay off on Baidu, where brands

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Top 10 Beauty Brands in China, 2018 Gartner

It was an investment that paid off—although Xu’s follower count of 4.7 million is tiny compared to some of China’s mega-stars, he was able to achieve higher engagement for the brand than superstar Angelababy was able to achieve for Artistry with …

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Agenda Overview for Mobile Marketing, 2013

Apple's Passbook app keeps coupons, passes and loyalty cards so that consumers can find them all in one place and use them easily. The Fandango app allows moviegoers to wave their phone at the screen to print ticket and sends reminders — the show starts in 10 minutes, remember to turn off your ringer.

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Top 10 FMCG Brands in Digital

The brand boasts best-in-class e-mail marketing, featuring coupons to drive traffic to stores, and is also a leader in desktop display advertising. Furthermore, Nivea is the most visible brand in L2’s study for unbranded organic search on mobile devices across three categories: bath & shower, deodorant, and skincare.

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ADP vs ePROMIS Solutions: Gartner Peer Insights 2021

Compare ADP vs ePROMIS Solutions based on verified reviews from real users in the Human Capital Management Suites market. Find the best fit for your organization by comparing feature ratings, customer experience ratings, pros and cons, and reviewer demographics.

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Insider Personalization Engines

Digital Marketing Specialist in Retail. Once we started using Insider, what attracted us the most was the ready-to-use algorithms and powerful segmentation abilities, which are also quite easy to filter and use; the entire panel is easy to learn and navigate. Furthermore, the system also allows for highly accurate personalized targeting.

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Hype Cycle for Consumer Goods, 2016

Hype Cycle for Consumer Goods, 2016. Published: 14 July 2016 ID: G00300335 Analyst(s): Ed Porter, Ellen Eichhorn Summary Consumer goods manufacturers continue to favor technology investments facilitating competitive differentiation.

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Clarify marketing impact with attributions and marketing

For Laura, it was time to kick off a more formal marketing measurement project to better understand the impact of various tactics and channels. “Advanced attribution and marketing mix modeling promise greater fidelity of spend analysis and optimization, but bring their own cost and additional complexity,” noted Martin Kihn , research vice

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Top 10 Personal Care Brands in Digital

Gillette earns high marks for rounding out site content with tutorials and coupons, thus motivating consumers to linger on the site and engage more with the brand. Meanwhile, targeted SEM efforts on category-specific terms like “razor” ensure critical visibility as Gillette fights off disruptors including Harry’s and Dollar Shave Club. 3.

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Hype Cycle for Digital Commerce, 2016

Enterprises use digital commerce as a key way to acquire customers, develop relationships and drive revenue. This Hype Cycle helps enterprises evaluate the suitability of various digital commerce technology capabilities hyped in the market, and understand their maturity and business value.

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Hype Cycle for Digital Commerce, 2015

Enterprises use digital commerce as a key way to develop relationships with customers and drive revenue. This Hype Cycle helps enterprises evaluate the suitability of various digital commerce technology capabilities hyped in the market, and understand their maturity and business value.

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Hype Cycle for Retail Technologies, 2010

The 2010 Hype Cycle for Retail Technologies reflects a slow return to growth for the industry and a mood of cautious optimism. Retailers can use this Hype Cycle as a bellwether for what is happening in the retail market and as a guide to investments in technology.

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Hype Cycle for Consumer Goods, 2013

Hype Cycle for Consumer Goods, 2013 Published: 31 July 2013 ID: G00252194 Analyst(s): Dale Hagemeyer, Don Scheibenreif Summary Consumer goods manufacturers continue to focus on technologies that will drive competitive differentiation by engaging customers or consumers.

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Hype Cycle for E-Commerce, 2013

Enterprises use e-commerce as a key way to drive revenue growth. This Hype Cycle helps enterprises evaluate the suitability of various e-commerce technology capabilities hyped in the market and understand their maturity and business value.

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China Summary Translation: 'Hype Cycle for Digital

Enterprises use digital commerce as a key way to acquire customers, develop relationships and drive revenue. This Hype Cycle helps enterprises evaluate the suitability of various digital commerce technology capabilities hyped in the market, and …

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Hype Cycle for Business Use of Social Technologies, 2011

Hype Cycle for Business Use of Social Technologies, 2011. Published: 25 August 2011 ID: G00215896 Analyst(s): Jeffrey Mann Summary This Hype Cycle examines how specific business functions and industries apply social technologies in their contexts.

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Hype Cycle for Retail Technologies, 2013

Hype Cycle for Retail Technologies, 2013 Published: 18 July 2013 ID: G00251174 Analyst(s): Miriam Burt Summary Retail CIOs of Tier 1 multichannel retailers can use this Hype Cycle to advise their businesses on how to cut through market hype when prioritizing retail technology investments for current and future business growth.

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Hype Cycle for Digital Commerce, 2017

Digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs. This Hype Cycle will help enterprises to evaluate the suitability of various digital commerce technology capabilities hyped in the market and to …

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Hype Cycle for Retail Technologies, 2014

Hype Cycle for Retail Technologies, 2014. Published: 22 July 2014 ID: G00263172 Analyst(s): Miriam Burt Summary Retail CIOs of large multichannel retailers can use this Hype Cycle to advise their businesses on how to cut through market hype when prioritizing retail technology investments to support the transformation to a digital business.

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Hype Cycle for Broadcasting and Entertainment, 2012

Hype Cycle for Broadcasting and Entertainment, 2012. Published: 31 July 2012 ID: G00235870 Analyst(s): Mike McGuire Summary The Hype Cycle for Broadcast and Entertainment, 2012, highlights the transformative powers of social media, social networks and mobile devices, and how data-driven media business strategies are driving the future of media.

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Hype Cycle for Consumer Goods, 2017

Today's consumer demands a digital avenue of conducting business. To meet this demand, consumer-focused companies must escalate efforts toward enterprise digitalization. CIOs and IT leaders can use this Hype Cycle to guide their planning and investment decisions.

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Hype Cycle for Consumer Goods, 2015

Early 2015 saw consumer goods manufacturers investing in technology for competitive differentiation, from operational to analytical to optimization and digital/social. CIOs and IT leaders can use this Hype Cycle to guide their planning and investment decisions, and …

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Hype Cycle for Retail Technologies, 2015

Hype Cycle for Retail Technologies, 2015. Published: 17 July 2015 ID: G00277781 Analyst(s): John Davison, Miriam Burt, Robert Hetu, Kelsie Marian Summary Retail CIOs of large multichannel retailers can use this Hype Cycle to advise their businesses on how to cut through market hype when prioritizing retail technology investments to support the transformation to a digital business.

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Hype Cycle for CRM Marketing Applications, 2013

Marketing applications and technologies vary greatly in maturity and user adoption. Gartner's Hype Cycle can help you determine investment priorities, address drivers and inhibitors, understand benefits, and build a road map for integrated marketing management.

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Hype Cycle for Retail Technologies, 2016

Hype Cycle for Retail Technologies, 2016. Published: 12 July 2016 ID: G00300331 Analyst(s): Robert Hetu Summary Retail CIOs can use this Hype Cycle to advise their businesses on how to cut through market hype when prioritizing retail technology investments to support unified retail …

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