Ethnic response to couponing: a motivational perspective
Looks at the difference in the use of money‐off coupons between Anglo‐Americans and African‐Americans ‐ marketers today are currently being challenged to understand the complexities of ethnic markets as they grow in numbers throughout the USA and have an increasing interest in determining how ethnic consumers respond to sales promotion efforts.
Actived: 9 days ago
Electronic Coupons: A Double‐Barreled Sales Promotion
The use of coupons as a sales promotion technique is not new; manufacturers have been offering cents‐off coupons to customers for over a century. Now, electronic coupons may become the leading edge of a new wave of sales promotion techniques for the 1990s. How much of an impact that wave will make when it hits the American marketplace can only be estimated,but it may indeed be …
Enhancing mobile coupon redemption in fast food campaigns
– The purpose of this paper is to illustrate how managers can strategize different aspects of mobile coupon promotions to enhance their redemption rates., – A secondary dataset of campaign designs and responses were provided by a Midwestern mobile marketing firm. The data were further analyzed using analysis of variance and mean comparisons., – Consumers are more responsive to coupon
Coupons and Advertising in Markets for Addictive Goods: Do
We develop and test a pricing model for a monopolist that sells an addictive good. The model illustrates the conditions under which a monopolist lowers the price he charges youth when a future tax is imposed. Using household survey data, we investigate whether individuals use “cents-off” coupons in a way consistent with the price discrimination implied by the model.
An examination of the factors affecting consumer’s
Price promotions as explained by Mullin and Cummins (2010) can comprise numerous forms such as buy one and then get the other one free, extra packs and money-off coupons. In the early 1990s, several retailers used price promotions to influence consumers who have price sensitivity by presenting to them the discounts on various product items.
Why the gross redemption yield on gilts is not a suitable
Moreover, buying a bond with a negative yield does not necessarily result in zero income, as investors may well still receive a regular coupon, but the total of coupons received and the final repayment at par value, are less than the cost of buying the bond, thus creating the loss.
Jump on the bandwagon – it’s the last one: new
Many facts emerged that are now part of industry lore. For example, the metrics showed that typical coupons distributed by mail to responsive segments enjoyed peak redemption rates about seven days after mailing. Equally important, redemption rates were found to tail off to negligible levels 30 days after mailing.
Facing up to below‐the‐line Emerald Insight
The Nineteen Sixties witnessed a silent yet dramatic revolution, almost unheralded whilst in progress and only chronicled when it had passed its climax. This revolution was the growth of a form of promotional expenditure which came to be known as ‘below‐the‐line’. It was below‐the‐line in the sense that it was not expenditure on promotion in the conventional and time‐honoured
Household waste separation intention and the importance of
The key challenge that urban cities in most developing and transitional economies is confronting is municipal solid waste (MSW) management. Waste separation is a critical component to successful recycling management in terms of enhancing the quality of recyclables, reducing MSW and optimizing incineration. The urge to actualizing sustained waste separation behavior has been hindered by
Executive summary of “Sales promotion influencing consumer
Executive summary of “Sales promotion influencing consumer brand preference/purchases” Article Type: Executive summary and implications for managers and executives From: Journal of Consumer Marketing, Volume 31, Issue 3 This summary has been provided to allow managers and executives a rapid appreciation of the content of the article.
Managing hotel revenue amid the COVID-19 crisis Emerald
The revenue management (RM) discipline is built on the principle of demand-based pricing. This study aims to examine how and to what extent RM can be implemented in the hotel industry during low-demand periods, particularly during the coronavirus disease 2019 (COVID-19) crisis.,This paper used semi-structured interviews to gather information from hotel RM executives, RM …
The regulations of advertising to children in Hong Kong
18.104.22.168 Restrictions on transmission time. Advertisements for products or services, films and any material which are considered not suitable for children may not be shown within or in close proximity to programmes targeting children and in the case of domestic free television programme services, at times when a large number of children are expected to be watching.
Marx’s monetary theory and its practical value Emerald
Marx’s monetary theory is an important part of Marxist economics and an irreplaceable milestone in the intellectual history of the monetary theory. The purpose of this paper is to summarize the main content of Marx’s monetary theory from three aspects: the source and nature of money, the function of money and the historical significance of money.,Moreover, this paper also gives an extended
Webcare’s effect on constructive and vindictive
VE1: My complaint helped me to shake off frustration: 0.71 (0.75) VE2: I wanted to get anger off my chest: 0.75 (0.81) VE3: I wanted to express my anger about my negative experience: 0.70 (0.75) Revenge taking (RT) 0.73: 0.91: 0.92 (Bronner and Hoog, 2011) (0.72) (0.91) (0.91) RT1: The company earlier harmed me – now I want to harm the
Harry Potter and the omen of value added Emerald Insight
In the same way, in the UK, most retailers were offering the book at 40 percent to 50 percent off its list price. Bol.com adjusted its price from £8.99 (a 40 percent discount) to £7.50 to offer customers 50 percent off the book soon after publication.
Using the web to overcome the obstacles to consumer
One of the earliest was a coupon company that identified consumers who shared their purchase interests in exchange for a series of price-off coupons. The idea was attractive since coupons could be targeted to interested consumers. Redemption rates were much higher than for coupons that were distributed in a broadcast fashion.
Crawford's Corner Emerald Insight
Brad Grimes (PC World's executive editor for features) offers a guest editorial for the June 2000 issue entitled "The bloom is off the Web's rose." In this editorial, he notes that being able to do "everything on the Web" doesn't automatically mean that you will-or should.
Evaluating the customers' dining attitudes, e-satisfaction
This study was designed to specifically explore confirmation and perceived usefulness associated with mobile food ordering apps (MFOAs) in consideration of their impacts upon attitudes, satisfaction and intention to continuously use.,The research utilized the convenience sampling to gather data from 250 respondents having prior experience with MFOAs during COVID-19 pandemic period in Bangladesh.
Requirements for future digital visitor flow management
The purpose of this paper is to examine visitor management in the German-Swiss border area of the Lake Constance region. Taking a customer perspective, it determines the requirements for an application with the ability to optimize personal mobility.,A quantitative study and a survey of focus groups were conducted to identify movement patterns of different types of visitors and their
In-kind donations, cash transfers and local procurement in
The purpose of this paper is to investigate humanitarian supply chains in the context of the Ukrainian crisis as example of complex emergency. The paper focuses on a selection of support modes: in-kind donations, cash-based assistance and local procurement.,This paper adopts a case-study approach and interpretive paradigm. Findings are based on the analysis of primary sources including
Journal of Consumer Marketing: Vol. 13 Iss. 2 Emerald
Ethnic response to couponing: a motivational perspective Corliss L. Green. Looks at the difference in the use of money‐off coupons between Anglo‐Americans and African‐Americans ‐ marketers today are currently being challenged to understand the…
Designing a memorable in-store customer shopping
Customers can upload coupons and offers on their smartphones for easy access during transactions (Chen and Chang, 2013). Retailers can place NFC points in their stores to answer consumer questions. A customer just needs to swipe the device over the code to view product information.
Effectiveness of incentivized social media campaigns for a
The purpose of this paper is to determine how best to build online advocates for a food company’s brand based on data available from the brand’s Facebook pages. Specific research objectives are to study examine whether incentivizing actions such as “liking,” sharing or commenting on a brand’s Facebook impacts the brand community’s sentiment and engagement with the brand, and
The role of technology in an omnichannel physical store
The new omnichannel strategy aims to offer a holistic shopping experience through the integration of online and offline channels. The introduction of technology in the physical store is an essential factor to this end. The purpose of this study is twofold: first, to analyze how the intention to use different interactive technologies in a clothing store affects purchase intention and second, to
Advertising to children in India Emerald Insight
Groups calling for the programme to be taken off the air were not successful, but the Young Act has been used to address the situation. Unfortunately the law does not seem to have solved the problem. On June 23, 2009, a nine year- old school girl in Kolkata accidentally hung herself by attempting to twirl in the air like Shaktiman.
What drives green persistence intentions
To increase the response rate, coupons for a green hotel were given to the respondents who completed the survey. Questionnaires were distributed to 659 customers staying at the surveyed green hotel. A total of 589 used questionnaires were returned, representing a response rate of 89.37 percent.
A game theory application of a cruise value chain – the
Regardless of the facts showing a booming Chinese cruise market, cruise operations in China are very different from the current practices of the two major cruise markets – the US and the Mediterranean Sea. This study aims to quantify pricing strategies and possible incentive mechanisms of cruise operations in China.,Using optimization in economic-based game theory, the complexity of the
Taiwan's budgetary responses to COVID-19: the use of
As a result, many employees were laid off or forced to take unpaid leaves during the first half of 2020. According to Taiwan's Ministry of Labor (2020) , Taiwan's unemployment rate rose from 3.64% in January 2020 to 4.07% in May 2020, while the monthly number of initial unemployment claims increased from 4,567 in January 2020 to 13,623 in May 2020.
DoesaClarke-Grovestypetax Eurobonds preventfreeridingwhen
closer to the design proposed by Mayer, 2009, where countries pay different coupons according to their level of credit risk, although in our case this adjustment occurs through theestablishmentofatax. Secondly, this paper relates to the theory of preference revelation in public goods
Substance Use: Individual Behaviour, Social Interactions
Using household survey data, we investigate whether individuals use “cents-off” coupons in a way consistent with the price discrimination implied by the model. We find evidence that all smokers, not just the young, are more likely to use coupons prior to a tax increase if they are exposed to more advertising.
Co-creation and co-destruction of service quality through
In the current paper, the authors view value co-creation as a process through which customers become either better or worse off through the course of the service encounter (Grönroos, 2012).The term co-destruction, however, implies that a customer’s co-created experience may also have negative consequences (Echeverri and Skålén, 2011). We
Green bonds: a survey Emerald Insight
This paper is a survey of recent academic developments in the literature on green bonds, which have become an important financial instrument in socially responsible investment. This study provides a review of papers that study the market pricing of green bonds, the economic and environmental effects of green bond financing, as well as legal and institutional issues in the green …
Attract customers with a cold look: when do we prefer cold
What is more, consuming social credit is a way to show-off ones’ competence (Galinsky et al., 2003; Lewis, 2000). Thus, if a person is believed to be able to manage the risk that follows autonomous behavior (e.g. showing cold face to the potential customers without being punished), his or her action can be deemed “cool” by the others
The mediating impact of customer satisfaction in relation
The purpose of this paper is to explore the inter-relationship of dimensions for consumer-based brand equity and brand loyalty with customer satisfaction as a mediator for oral care segment with special reference to Delhi and connecting areas.,For achieving the objective of this study, the theoretical model was tested through structural equation modelling.
Prediction of financial distress in the Spanish banking
The purpose of this study is to construct the first short-term financial distress prediction model for the Spanish banking sector.,The concept of financial distress covers a range of different types of financial problems, in addition to bankruptcy, which is not common in the sector. The methodology used to predict financial problems was artificial neural networks using traditional financial
Branded app implementation at the London Symphony
– The purpose of this paper is to consider the key findings of a yearlong collaborative research project focusing on the London Symphony Orchestra’s development, implementation and testing of a branded smartphone app. This app was designed to primarily sell discounted tickets, engage and inform a student audience. , – A mixed-method approach including an analysis of the technology, …
Quick takes Emerald Insight
Quick takes. Article Type: Quick takes From: Strategy & Leadership, Volume 39, Issue 5 These brief summaries highlight the key points and action steps in the feature articles in this issue of Strategy & Leadership.. Vijay Govindarajan: innovation coach to the developed and developing worldBrian Leavy. Strategy & Leadership asked Professor Vijay Govindarajan, one of the world’s …
Charities under austerity: ethnographies of poverty and
First, some charitable institutions can be taken (at least heuristically) as total institutions: settings grouping similar people cut off from the wider community and sharing common norms and aims. Goffman (1961) classified orphanages, poor houses and nursing homes, besides sanatoriums and jails, as total institutions. Second, sometimes non
Internet editorial Emerald Insight
Internet editorial. The editorial staff of Benchmarking: An International Journal is committed to helping those working at a senior level in industry, the public sector, consultancy, or academic institutions, to stay current on developments in the areas of quality, technology and benchmarking. The focus of the journal is on “topics that have substantial management content, rather …
American Journal of Business: Vol. 7 Iss. 1 Emerald Insight
Electronic Coupons: A Double‐Barreled Sales Promotion Technique Darvin R. Hoffman , Allen F. Ketcham , Frank A. Taylor The use of coupons as a sales promotion technique is not new; manufacturers have been offering cents‐off coupons to customers for over a century.
Complex state ownership, competition, and firm performance
State ownership has been common especially in industries with restricted competition. In Russia, state-controlled firms represent around 41 percent of the market value of all listed firms (Deloitte, 2015). Yet, there is a significant gap in the literature regarding the effects of various forms of government control in listed firms. The purpose of this paper is to fill this gap by exploring the
Examining the anatomy of last-mile distribution in e
Alpha provides convenience by offering one-hour delivery windows (convenience: 7.38) while Golf offers consumers a late cut-off for next day collection from its 2,500 stores (convenience: 7.19). Both Alpha and Golf have a highly centralized network structure using a hub-and-spoke distribution model, benefiting from inventory aggregation.
Case Studies Emerald Insight
Abstract. The director of equipment finance at Burlington Northern Railroad Company must decide if a leveraged-lease proposal is acceptable. The case emphasizes the importance of the lessee's tax status to the value of the lease and how the perception of residual …
EIPC Conference Rome 24 and 25 January 2008 Emerald Insight
EIPC Conference Rome 24 and 25 January 2008. Article Type: Exhibition and conferences From: Soldering & Surface Mount Technology, Volume 20, Issue 2. Day 1 Thursday 24 January. The many delegates were welcomed by Rex Rozario, the EIPC President, who outlined some of the events that are to take place in Europe and elsewhere during the coming year.
Strategy in the media Emerald Insight
The account team composed a brief capturing the strategy and called in the wild and wooly creatives to bring it to life. The writers and designers applied their art to one or more of these four finite canvases: the television commercial, full-page print ad, radio ad or billboard. Maybe they would sprinkle in a few coupons.