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Price Dis­counts: 6 Most Common Types of Price Dis­counts

ADVERTISEMENTS: The following points highlight the six most common types of price discounts. The types are: 1. Quantity Discounts 2. Trade Discounts 3. Promotional Discounts 4. Seasonal …

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Sales Promotion Methods

Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Offer of Price discounts/price deals – A …

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Sales Promotion Tools and Techniques

Coupons 2. Free Samples 3. Price-Off Offer 4. Fairs and Exhibition 5. Free Gifts 6. Competitions or Contests. ADVERTISEMENTS: 7. Free Services 8. Special Rebate 9. Full Finance @ 0% …

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Objectives of Sales Promotion: Top 7 Objectives

ii. Couponing – Coupon is one of the oldest and most effective sales promotion tools used by marketers. These coupons may be mailed directly to customers or by publishing ads in …

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Sharpe Theory of Portfolio Management Financial Economics

All securities with excess return to Beta ratio above the cut-off rate C*, say 3.0 in the above table will be chosen in the portfolio. The calculation of cut-off point is also explained. In arriving at …

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Role of Banks in the Economic Development of a Country

The banking system plays an important role in the modern economic world. Banks collect the savings of the individuals and lend them out to business- people and manufacturers. Bank …

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Cost Reduction: Meaning, Definition, Cost Control, …

It is carried out with the main purpose of increasing operational efficiency. Cost reduction, on the other hand, is a special exercise carried out by management with the object of cost …

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Compensation: Introduction, Concept, Objectives, Types …

Concept of Compensation: Compensation is a systematic approach to providing monetary value to employees in exchange for work performed. It is a tool used by management for a variety of …

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Equity and Efficiency of Exchange (With Diagram)

This view allows inequalities if they make the least well-off person in society better off. According to Rawls, the most equitable allocation maximises the utility of the least well-off person in …

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Short-Run Trade-Off between Inflation and Unemployment (With …

In the short run, there is a trade-off between inflation and unemployment. There is an inverse relation between the two. In Fig. 13.6, when unemployment is at its natural rate (u = u n) and …

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Top 6 Functions of Money –Discussed

The following points highlight the top six functions of money. Function # 1. A Medium of Exchange: The only alter­native to using money is to go back to the barter system. However, …

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Risk-Return Trade-Off and Choice of a Portfolio – Explained!

An upward-sloping solid curve AU has been drawn from point A. Point A represents risk- free return of 8 per cent. This AU curve represents the risk-return trade off function of an individual …

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Take off Stage of Economic Growth in UDC

The usefulness of Take off stage of poor countries. “It is with both the problems and cyclical movements of national income in such growing economies in the fourth stage that the bulk of …

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Consumption: Meaning, Types and Importance of Consumption

By consumption we mean the satisfaction of our wants by the use of commodities and services: When we use a commodity, we really use its want-satisfying quality or utility. Hence, …

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Cournot's Duopoly Model (With Diagram)

The earliest duopoly model was developed in 1838 by the French economist Augustin Cournot. The model may be presented in many ways. The original version is quite limited in that it …

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Phillips Curve and Inflation-Unemployment Trade-off (With Diagram)

The inverse relation between inflation and unemployment—or the trade-off between the two—is called the Phillips curve. We will now show that the Phillips curve is a reflection of the SRAS …

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Price System of an Economy

The price system is not without limitations: 1. There is always an element of uncertainty when constant adjustments are taking place in the forces of demand and supply. 2. The process of …

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Degrees of Price Discrimination Monopoly

For example, if the buyer derives levels of utility equal to Rs 30, 28, 26, 24, 22 and 20, respectively, from the first six units of the product and if the monopolist sets for him the price of …

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