Rethinking Marketing

may hand off customers to different parts of the organization selling different brands as their needs change. For instance, Tesco, a leading UK retailer, has recently made significant investments in analytics receive coupons by mail not only for baby wipes and toys but also for beer, according to a Wall Street Journal report. Data analysis

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Leading and Motivating as a Manager

employees with informal time-off coupons or extended lunch hours. A special recognition for a unique accomplishment can be more meaningful and motivating than a “standard” reward. • Be generous in giving credit to others. Remember that as a manager you get indirect credit for everything your team does. If your team looks good, you look

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