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Coupon Crimes

Coupons are still auctioned off or sold in bulk at a flat rate on countless smaller sites, Miller says. And it’s not just paper copies that are passed around. Counterfeiters use e-mail to distribute electronic coupon files, which can mutate and spread like a virus. Legitimate Internet coupons, which manufacturers intend for consumers to print

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Coupons Take to Third Screen

One T.G.I. Friday’s franchisee offers Cingular Wireless customers a free appetizer or $5 off a meal of $15 or more by using a wireless coupon. Phoenix-based Main Street Restaurant Group, Inc., the T.G.I. Friday’s franchisee, brought the offer to life after testing the …

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Coupons:$6.92 billion

Plano, TX-based Dr Pepper/Seven Up kicked off its sponsorship of the Grammys with a Sit On Your Can at the Grammys under-the-cap game that sweetens the offer with 55-cent on-pack coupons. To back the opening of its new California Adventure Park in February, Walt Disney Co., Burbank, CA, teamed with Nestlé, Coca-Cola, and grocery chain

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Bon-Ton Swaps Coupons for Clothes

Bon-Ton stores are trading coupons for gently used clothing and textiles to promote its latest Goodwill drive. Customers who make a donation through April 7 at Bon-Ton and participating Goodwill locations will receive a 20% off coupon toward the purchase of new merchandise for each item donated.

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Not Your Mother's COUPON

Coupons – especially the ones housed in colorful free-standing inserts found in Sunday newspapers – have historically been key in attracting the last kind, the prospect. The coupon presented consumers with a high-value offer and gave them a leisurely window in which to redeem it.

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Inventive Incentives

Some 2,500 $1-off coupons were distributed that could be redeemed at local retailers. “Coupons are very effective when sampling products, as there is usually a high propensity to purchase the product after trial,” says Jeff Frumin, CEO of Universal Consulting Group, New York.

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Couponing: Nowhere to Go But Up

Plano, TX-based Dr Pepper/Seven Up kicked off its sponsorship of the Grammys with a Sit On Your Can at the Grammys under-the-cap game that sweetens the offer with 55-cent on-pack coupons. To back the opening of its new California Adventure Park in February, Walt Disney Co., Burbank, CA, teamed with Nestlé, Coca-Cola, and grocery chain

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Denny's Offers Free Breakfast, Coupons

In addition to breakfast, Denny’s will hand out a coupon booklet to each guest offering discounts off meals and free menu items with in-restaurant purchases. “This free offer is our way of re-acquainting America with Denny’s real breakfast and with the Denny’s …

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Counterfeit Coupons Flood the Internet

The coupons cover a wide variety of brands and involve mostly free product offers. “The problem is there are new ones appearing literally everyday,” he said. One coupon offers a free 12-pack of any Pepsi product with a maximum value of $4.50.

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Two in Three Consumers Use Online Coupons: Survey

Since the Morpace research shows almost total awareness of Internet coupons, the study asked non-users to explain why they don’t print them off. The most common reason given (35% of non-users) was that coupons did not seem appropriate for users’ shopping needs, while 22% said they don’t want to take the time necessary to find coupons online.

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Catalina Bypasses the Register to Offer Online Printable

Catalina Marketing, known for distributing its coupon offers bundled with register receipts at grocery and other store checkout counters, has launched a new Web site, www.CouponNetwork.com, which will let users select and print off online coupons on the same CPG goods. The newly-launched Web site constitutes a scalable solution to the problem of declining newspaper readership and the

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Blockbuster Settlement Awards Coupons to 38 Million

Consumers who spent more than $60 on extended viewing fees will receive three coupons for a free non-new release movie rental, six $1 off coupons toward a rental or non-food item and a rent-one, get-one-free coupon. All coupons are transferable. Blockbuster began issuing coupons on Aug. 1. Eligible customers receive their coupons upon checkout.

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Online Coupon Debate

There are several industry-accepted methods of securing online couponing: installing special technology (such as printers or kiosks) in stores to control distribution of the coupons; replacing the printed coupon with an electronic discount at the checkout stand; or delivering the coupon via a secure off-line method such as the U.S. mail.

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Can Groupon Grow Up

Groupon's stat sheet is pretty impressive. Two and a half years after its November 2008 launch, Groupon now numbers more than 70 million subscribers worldwide and has sold more than 46.6 million coupons, amounting to savings of $1.9 billion for its users.

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Fork, Coupon Point The Way For McDonald's Salad Promotion

McDonald’s is using a small, green fork and a $1 off coupon to entice consumers to try the QSR’s new fruit and walnut premium salad, which debuted nationwide this week. Consumers who order a menu item that requires the use of a fork (think hotcakes or a salad) will receive a plastic cutlery set containing the iconic green fork, a black

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CPGs Offer Fewer Coupons with Lower Offers: Study

CPG marketers still find that FSIs are the best media to distribute coupons as evidenced by the report finding that 89.7% of coupons reach consumers through FSIs. Another 4.1% can be found in in-store handouts, 2% through direct mail, 1.8% via magazine ads and 1% through on-pack offers.

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Coupon Squeeze in California

That first criterion would cover all discount coupons, contends Steven Durchslag of Winston & Strawn, who fought the bill on behalf of the Promotion Marketing Association. “The vast majority of coupons are cents-off and by definition require a purchase for their use,” he says. The second test gets really hairy.

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Techno Marketing: A Promo Special Report

When coupons encrypted with Aztec codes are redeemed and scanned, the coded information is stored in electronic “store forward” boxes from UniComp division Smoky Mountain Technologies and transmitted on a private line to Valassis, which captures it in a database and presents customized reports to clients. To pull off IYDKYDG, Coke had

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Coupons: Recession Poof!

Standing Off. That’s heartening news for many retailers, who have long considered coupons a threat to the bottom line. “Coupons and one-day sales are now seen for what they are: a means of educating consumers to wait for the lowest price,” says Tom Holliday, president of the Retail Advertising and Marketing Association, Mill Valley, CA.

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What's Hot and What's Not

Coupon face value definitely influences coupon usage, according to 62 percent of consumers. Another 49 percent said that they preferred coupons good for a large number of brands – for example, $1.50 off any two General Mills cereals. Only 28 percent of consumers rated coupon expiration dates as a big influence on their rates of coupon use.

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Boo!

PepsiCo, Purchase, NY, this month breaks the first of two holiday promos playing up its Power of One strategy, linking its Frito-Lay brands with beverage

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Dr Pepper’s Social Coupon Referral Campaign Takes Off

Consumers were offered the opportunity to save $1 through a coupon if they shared the offer with friends via email or social media, or receive a .50-off coupon without sharing. People who participated could also get a $5 Walmart e-gift card if they submitted proof of purchase of three 12-packs of Diet Dr Pepper.

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CPG Coupon Volume on the Rise: NCH Study

Redemption, however, fell off to 1.5% in 2002 from 1.8% in 2001. And the time consumers had to redeem coupons was dramatically shortened, by nine days or less, to an average of 12.6 weeks, down from 13.9 in 2001. The top five retail redeemers of coupons in the U.S. are: Kroger, Wal-Mart, Ahold, Military Commissaries and Safeway, respectively.

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Cingular Dangles Mobile Coupons for Customers

With the coupon, customers got a free appetizer or $5 off a purchase of $15 or more. To date, 700 coupons have been redeemed, said Judy Schumacher, VP-marketing, Main Street. Cingular promotes the service on its Web site.

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100 years of Promotion

Coupons trace a hoary history back into the 19th century. Asa Chandler, the druggist who bought the formula for Coca-Cola for $2,300 in 1894, gave out handwritten tickets for a free glass of his new fountain drink. By 1895, the idea had spread. C.W. Post distributed the first grocery coupon, good for one cent off his new health cereal, Grape Nuts.

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Huggies Partners with My Gym for In-Store Promo

People can also take away $2 off coupons off Huggies diapers. About 1,000 coupons are being distributed to each store and will be replenished every two months. The promotion is “really about tying into the audience that is out buying these products,” said David Teichner, CEO of Channel M.

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Perfect Profile

(Participating retailers include Sears, Borders Books, The Gap, J. Crew, Dunkin’ Donuts and Taco Bell.) A text message comes with a coupon code; shoppers show the code at Galleria’s customer service desk to get a paper voucher to redeem in-store. Redemption averages an impressive 18 percent. Shoppers control who calls, when and how often.

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Jimmy Dean Shares Metrics on Shareable Web Coupon Campaign

Basically the coupon campaign, which ran for a month, allowed online users to print off a coupon worth $1 off a 4-count pack of D-lights. However, if they chose to share the offer with three of their friends via email, Facebook Twitter or MySpace, they could score a coupon worth $2.50 off the same merchandise.

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Money Where Its Mouth Is

But manufacturers lose $400 million a year through coupons that are redeemed incorrectly, and another $250 million each year through coupon fraud, according to the findings of Aurora, CO-based In Store Media Systems, Inc. More than 137,000 grocery stores in the U.S. currently accept coupons, and some outlets process more than 1,000 coupons each

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Counter Attack

The line initially was promoted with heavy in-store advertising and marketing such as a launch-week 50%-off sale, gift-basket giveaways, and extra coupons for friends and family members. Over in Matthews, NC, Harris Teeter of Matthews, NC, went on the road and into homes to run a sweepstakes.

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Coupons Use Soared in '09 at All Stores: Nielsen

After several years of flat growth from 2006 through 2008, coupon redemption in the U.S. grew by 27% last year, according to new research from The Nielsen Company

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Must the Mail Go Through

FREE LIVE WEBINAR - Join Chief Marketer and Devon Watts, Senior Director of Corporate Marketing at RollWorks for this live webinar on March 24, 1:00pm ET.

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GameFly Rewards Gamers for Loyalty

Video game rental service GameFly has launched a new loyalty program that rewards subscribers with coupons and discounts off pre-played video games.

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Coupon Distribution Drops Following Record Breaking Years

Overall last year, 89.4% of all coupons were distributed via FSI formats, including co-op, solo and shared mail. 2. Face value: The average $1.54 face value offered remained the same as in 2010 with grocery cutting 3 cents off the average value to $1.17 and HBC coupons averaging $2.09. Within those segments, however, the trends don’t all

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PROMO exclusive: By the Numbers

PROMO’s survey found that counting heads (67%) was the favored method of determining ROI, followed by sales (49%), the number of samples or coupons distributed (35%) and hits or other measurable activity on the the Internet (28%). (See Chart 2.)

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PhotograPhy/Promotional

Products: LABELS, FOLDED COUPONS, EXTENDED‑ CONTENT LABELS, IRCs, SCRATCH & SNIFF LABELS, STATIC CLING LABELS, DRY‑RELEASE COUPONS, SCRATCH‑OFF LABELS, CHANNEL STRIPS, SHELF DANGLERS PrinterS: SecUrity Scientific Games International 1500 Bluegrass Lakes Parkway Alpharetta, GA 30004 Phone: 770‑664‑3704 Fax: 770‑772‑7674

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2017 Coupon Use Crosses Demos/Generations

Last weekend, every visitor to the International Plaza Mall in Lake Forest, CA, was handed a coupon for 10% off to celebrate the grand opening of Johnny Rockets. Users of the 7-Eleven app are awarded 11 free Slurpee coupons once seven Slurpee drinks have been purchased.

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Saputo Cheese Puts Crayola Promo on 8 Million Packages

A full-page FSI with $2 off coupons drops Oct. 7 to 28 million households. A microsite at frigocheeseheads.com visitors can play games and download pictures to color. People can also find nutrition information about their favorite Frigo string cheese product on the site. P-O-P, in-store signage and online marketing also support the promotion.

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Digital Coupons Get Notoriety, but Use is Limited

The bottom line for digital coupon marketers is that while these coupons makeup a very small percentage of total coupon distribution—much less than 1%—they are over 5% of redeemed coupons. “This shows that people who take the time to print-at-home or load-to …

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Target Shifts to Everyday Discounts for Branded

The new point-of-sale discount program for REDcards replaces Target’s former practice of awarding a 10% discount when new applications were approved—something Target cashiers could process from their registers—and then earn coupons for 10% off a future day of shopping.

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Silk Soymilk, Kashi Target Offices Via Sampling Effort

Silk Soymilk and Kashi discovered a new spot to get people buzzing about its products—the office.

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Webloyalty.com, Fandango.com Sued for Coupon Click Fraud

A class-action lawsuit was filed last week against Webloyalty.com, Inc., a provider of technology-based affinity services, and Fandango, an e-commerce movie ticket company, claiming that the companies are ripping off unsuspecting consumers by charging them monthly membership fees …

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Where Somebody Knows Your Name

Each of the coupons-18 or 19 per piece-feature a personal identification number (PIN) through which consumers enter the sweepstakes by cashing in their coupons. In San Francisco, the grand prize is a trip to Hong Kong and in Las Vegas, it is “the ultimate George Strait concert giveaway.”

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J&J Melts Stress with Online Campaign

Visitors can also download $1 off coupons off products. The line, which hit retail shelves in December 2006, features a new product, Johnson’s Melt Away Stress Dreamy Night Crème. The campaign, which targets women 25-45, is the company’s second largest Web marketing initiative to date.

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Dallas Airport Dangles Coupons to Get Travelers to Park

With coupons, consumers who purchase a cup of coffee will get a free pie at McDonald’s, while travelers who order an entree at TGI Friday’s earn a free appetizer. An estimated 50,000 coupons will be distributed each week to consumers before the program ends Sept. 5, Buchanan said. The program will boost traffic to airport businesses, he added.

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Dole and Rachael Ray Broaden Reach of Cook-Off Contest

Rachael will then announce the California Cook-Off Contest and conduct a short interview with last year’s winner who will be sitting in the audience. “This is a pretty big deal,” he said. A national FSI dropped March 17 carrying coupons for canned fruit products and information about the contest.

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Denny's Strikes It Big with Bowling Promotion

Participating Strike Ten bowling centers are also distributing Denny’s coupons good for 20% off a meal through May 15. The promotions are part of Denny’s three-year sponsorship of the PBA, which kicked off in October 2005. Under the sponsorship, the Spartanburg, SC-based chain is the title sponsor of the Denny’s PBA Tour.

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The Latin Club

Mexican recipes can be downloaded, as can $1-off coupons. The key to success? Authenticity. “We’ve heard over and over again this nostalgia for what they left behind,” Rojas notes. “Tortillas not only remind Hispanics of their heritage, but for moms, the tortilla is a way of passing down tradition.”

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Coke, Ann Taylor, Others Partner with 'Hairspray'

This month, the company rolled out a movie-themed FSI with $1 off coupons for its eyewear products. Coca-Cola is releasing 8 million co-branded cups for use at movie theaters, which will tie in to its MyCokeRewards loyalty program. The company has also created theater displays and on-screen ads promoting “Hairspray.”

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