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What is Promotion

ix. To increase sales in off-seasons – Sales of the products naturally reduce during the off-season. Therefore promotional activities can be implemented during the off-season to maintain or even increase the sales. Techniques such as off-season discounts, off-season offers can achieve this. x.

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Top 10 Ways to Retain the Existing Customer

Provide your frequent customers with money-off coupons or other loyalty programs as part of a simple customer retention strategy. You benefit from plenty of repeat purchases and they spread the good word about the benefits of purchasing from your business. Use online business systems to track and monitor the conversion rates of these individual

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Sales Promotion: Meaning, Merits, Limitations and Methods

ADVERTISEMENTS: Sales Promotion: Meaning, Merits, Limitations and Methods! Sales promotion refers to the use of short term incentives to persuade the people to purchase the goods or services immediately. These incentives are discount, free gift offer, distribution of free samples, rebate, sales contents etc. Basically, sales promotion supplements other promotional activities viz: advertisement

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Sales Promotion: Meaning and Types

ADVERTISEMENTS: After reading this article you will learn about Sales Promotions:- 1. Meaning of Sales Promotion 2. Types of Sales Promotion. Meaning of Sales Promotion: Sales promotion includes those marketing activities, other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer enthusiasm and effectiveness, such as displays, exhibitions, shows

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Essay on Sales Promotion: Top 4 Essays Functions

A price-off is a temporary reduction in the price of a product to the consumer e.g.,Rs.2 off on purchase of a cinthol soap, Rs.10 off on a pack of 1kg Maggi Sauce etc. are some of the common schemes. This type of scheme is designed to boost up sales in off-season and sometimes while introducing a new product in the market. f. Fairs and Exhibitions:

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Financial Instruments Used in a Capital Market Financial

Interest coupons are attached to the certificate or bond. As interest date approaches, the appropriate coupon is ‘clipped off by the holder of the bond and deposited in his bank for collection. The bank may forward it to the fiscal agent of the company and proceeds are collected. Such bonds are negotiable by …

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Top 11 Copy Testing Methods

This method of pilot testing has the advantage of using direct response as a test measure. Ads can be designed with a reply card that can serve as a basis of evaluation. Coupons and toll-free numbers can also be used. The realism of this method is a great advantage in the testing process. Expense is, of course, a major drawback.

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Products Available to Treasury in the Financial Markets

ADVERTISEMENTS: Here is an essay on ‘Products Available to Treasury in the Financial Markets’ for class 11 and 12. Find paragraphs, long and short essays on ‘Products Available to Treasury in the Financial Markets’ especially written for school and banking students. Essay Contents: Essay on the Products of Foreign Exchange Market Essay on Money Market […]

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Elements of Marketing Communication Mix

i. Poison Butter Gift Coupons: Poison Butter, the only packaged butter available in India before Amul was introduced, was sold in 50 gms, 100 gms, 200 gms packs. The sides of the outer cardboard pack used to have discount value or gift coupons. Customers were required to collect the coupons of various values to claim various gifts of different

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What is Prospecting

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Types of Sales Promotion

Price Packs (also called cents-off deals) are offers to consumers as discount e.g., Rs.2 off on a Brooke Bond pack of 500 gms. Price Packs are very effective in stimulating short- term sales, even more than coupons.

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Top 8 Tools of Sales Promotion (With Advantages and

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Procedure for Designing Advertisement Layout

It is the job of the layout artist to combine all the elements in the idea into a single, effective communication. This requires adding to the idea a head line, illustration, body text, logotype and occasionally a sub head line, picture caption trade mark, coupons or seal of approval.

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Top 5 Elements of Promotional Mix Products

2. Temporary price reductions via coupons, extended, interest free or low interest credit-refunds. rebates: price off deals, combination offers; bonus packs, multiple packs; other methods. 3. Promotions designed to get trials, such as coupons, refunds, rebates, price off deals, bonus packs.

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Essay on Sales Promotion: Top 4 Essays Sales Marketing

(iii) Coupons: A coupon is small-sized document entitling a consumer to a specified saving on the purchase of a specified product. These coupons are usually issued by the manufacturers through the retailers. The retailers get reimbursement of the value of coupons from the manufacturers.

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What is Direct Marketing

Digital coupons are available on company websites, social media outlets, texts, and email alerts. DRTV follows cheaper, off-peak slots, even in the middle of the night. Just generating enquiries is not enough. It is the number of callers who end up buying the product which is important. Tracking sales enquiries is a daunting task.

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Ethics in Marketing Research

A survey done for Carolina Manufacturer’s Service, a coupon redemption company, found that “a broad cross-section of Americans find coupons to be true incentives for purchasing products.” The description of the methodology was available only at a price- $2,000. iii. Abusing Respondents: Respondent abuse can take several forms.

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Promotion Mix: Introduction, Concept, Factors, Strength

The concept of promotional mix assumes that there is a variety of means for communicating with consumers. Promotional mix refers to the combination of various types and amounts of various forms of promotion used by a marketer.

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What is Service: Definitions, Concept, Characteristics

Other consumers see value as a trade­off between the money they give up and the quality they receive. a. For a hotel for vacation- “Value is price first and quality second.” b. For a hotel for business travel- “Value is the lowest price for a quality brand,” c. For a computer services contract- “Value is the same as quality.

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List of Top 5 Government Bonds to Invest in India

Although the 14 days T-Bills are discontinued, they are still in use in a special way. Unlike the auctioned T-Bills the 14-day T-Bills are referred to as Intermediate Treasury Bills (ITBs) and the surplus cash balances of the state governments are automatically invested in these 14-day intermediate T Bills which earn the states a yield of 5%.

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Recent Trends in Marketing: CRM, eMarketing and Internet

v. Coupons can be printed out and used for online and off-line shopping. vi. Interstitials- When you visit a site, a new window opens and it is called an interstitial. Example- Railway site and bank window asking you to apply for a loan. E-marketing is making rapid progress in the following areas: a.

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Debt Instruments of a Company Term Paper Financial

Zero coupons can generally be put to the issuer. This allows the issuer to obtain the advantages of convertible debt without too much dilution of common stock. A callable bond is a bond which the issuer has the right to call in and pay off at a price stipulated in the bond contract. The price the issuer must pay to retire a callable bond

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Product Life Cycle Marketing Strategies

d. Push/Pull promotions during high selling seasons/off seasons if the product is seasonal in nature. e. Most of the fast food chains insert leaflets that have discount coupons in newspapers. This helps remind customers about the products and induce purchasers to take benefit of the discount coupons. Marketing Strategies in the Growth Stage:

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Sales Promotion: Objectives, Importance, Techniques

ii. Coupons: It is a method of offering a discount offering. Coupons are the most widely used customer sales promotion technique. A coupon is a certificate that offers a price reduction for some specified items to the holder. Coupons are distributed with purchase of a product, magazines, newspapers, etc.

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Advertising Media Types: 10 Main Types of Advertising Media

ADVERTISEMENTS: This article throws light upon the ten main types of advertising media. The types are: 1. Newspaper Advertising 2. Television Advertising 3. Radio Advertising 4. Magazine Advertising 5. Direct Mail Advertising 6. Transportation Advertising 7. Outdoor Advertising 8. Speciality Advertising 9. Personal Selling 10. Sales Promotion. Type # 1. Newspaper Advertising: The major

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Fixed Income Securities available in India

When the yields in the economy fall, the coupon rates on new issuances too fall. So it is not correct for you to consider a security issued at a high coupon during bad times to be better off than one issued at low coupon rate during good times. This is the relevance of the concept of yield.

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Sales Promotion: Concept, Objectives, Types, Tools

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Consumer Buying Process: Steps and Stages (with Diagram)

Internal stimuli, which can trigger off a problem recognition situation are: I. The company decides to launch a new product and requires new equipment and materials for manufacturing the new product. II. The breakdown of a machine which requires replacement or new parts immediately. III.

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Trade Show: Benefits, Advantages and Disadvantages

ADVERTISEMENTS: In this article we will discuss about:- 1. Benefits of Trade Show 2. Advantages and Disadvantages of Trade Shows 3. Selecting the Appropriate Trade Show 4. Preparing. Benefits of Trade Show: These six key benefits of trade show are: 1. Tradeshows Create Lasting Impressions: ADVERTISEMENTS: The main purpose of trade show events is to […]

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Exam Questions on Business and Corporate Strategies of a Firm

A generic manufacturer, producing only those ethical products which have come off patent, might only need the bare minimum of applied research. Again, a fast food manufacturer may concentrate mainly on the work of development—that is, developing new products to marketing specifications based only on known technologies.

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Setting the Price of a Product: Policy, Determination

The objective with skimming is to “skim” off customers who are willing to pay more to have the product sooner; prices are lowered later when demand from the “early adopters” falls. The success of a price-skimming strategy is largely dependent on the inelasticity of demand for the product either by the market as a whole, or by certain

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Pricing Strategy: Meaning and Framework for Selecting

This is the basic price that the firm normally expects to receive. However, list prices are often modified by sales promotions (such as coupons and specials) and by sales and distribution arrangements that involve negotiated prices, cash or quantity discounts, or long-term contracts.

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Advertising: Definition, Nature, Features, Objectives

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Retail Trade: Meaning, Prerequisites, Changing Pattern and

10. Trading stamps, gift coupons as additional attraction to consumers. Free gift with large purchases by consumers and sale at reduced prices for buying in large quantities. 11. When one type of store adds products that usually were sold by other types of retail outlets, we have a …

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What is Marketing

Marketers in the 1990s have some impressive new promotional tools at their disposal. Interactive television will let viewers talk back to their TV sets, allowing them to select specific commercials, receive coupons, and order products without having to reach for the phone.

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What is Advertising

Frequently, tests conducted in shopping centers include the added refinement of distributing “cents offcoupons to the con­sumers exposed to the various test commercials. Subsequent cou­pon redemptions provide a behavioral measure of the relative effectiveness of the commercial tested.

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Data Mining: Meaning, Scope and Its Applications

ADVERTISEMENTS: After reading this article you will learn about:- 1. Meaning of Data Mining 2. Concept of Data Mining 3. Foundations 4. Scope 5. Working 6. Architecture 7. Profitable Applications. Meaning of Data Mining: In the CRM context, data mining can be defined as follows: Data mining is the application of descriptive and predictive analytics […]

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Types of Advertising

Although today’s media environment is challenging, good advertisements can pay-off. The advertising objective should emerge from a thorough analysis of the; current marketing situation. If the product class is mature, the company is the market leader, and brand usage is …

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DAGMAR as a Goal for Advertising

2. Build confidence in company and brand which is expected to pay off in years to come. 3. Secure universal distribution. 4. Place advertiser in position to select preferred distributors and dealers. 5. Establish brand recognition and acceptance which will enable the company to open up new markets (geographic, price, age, sex). 6.

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International Marketing: Definitions, Scope, Need

vi. Sales coupons. vii. Display promotions (in-store and outside). viii. Free samples. ix. Special offers. x. Premiums (also on-pack). xi. Bonus packs. xii. Refund offers. Apart from the above approaches, sports promotions and sponsorship of international events are also one of the major promotional tools.

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Customer Loyalty: Introduction, Tips, Significance

Customer loyalty is also achieved through free offers, coupons, low interest rates on financing, high value trade-ins, extended warranties, rebates, and other rewards and incentive programs. The ultimate goal of customer loyalty programs is happy customers who will return to purchase again and persuade others to use that company’s products or

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Marketing Management: Questions and Answers

Questions & Answers on Marketing Management Q.1. Define Market! Ans. Traditionally, a market is a physical or a meeting place where buyers and sellers gather to buy and sell products and services. These markets exist for products/services that are daily necessities like fruits, vegetables, fish, garments, electronic goods, etc.

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Advertising Techniques: Mega List of All Advertising

ix. Off-Beat Approach: We can use some off-beat techniques like rub the finger against the surface and smell a perfume. Our creativity should be put to use to design the off-beat techniques. x. Match between Creative and Media: An ad should be designed for a specific media. One and the same ad may not work for a daily newspaper and a tabloid.

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Essay on Credit Derivatives (CDs) India Banks Risk

The total return can be measured in arrears as the total accrued cash flows (i.e., accrued interest, coupons, amortisation and pre-payments) plus the price change of the reference obligation during the swap tenor. The reasons for entering into total return swaps are quite different to those associated with credit default swaps.

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Factors Affecting Pricing Decisions

c. On-pack Discount Coupons- Discount coupons can be distributed on- pack and these coupons can be en-cashed on the next purchase within a given period of time. d. Purchase Value Discount Coupons- Some stores will offer discount coupons on the purchase of a particular value say ‘on the purchase of Rs.3000/- a discount coupon of Rs.1000/- free’.

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Essay on Wages in India Wages Workers Industrial

ADVERTISEMENTS: Here is a compilation of essays on ‘Wages in India’ for class 11 and 12. Find paragraphs, long and short essays on ‘Wages in India’ especially written for school and college students. Essay on Wages in India Essay Contents: Essay on the Origin of Wages in India Essay on the Definition of Wages Essay […]

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Emerging Business Opportunities in India

Enable Deals, Bargains, Coupons and Group Buying: Though there are physical equivalents to deals, bargains, coupons and group buying, online shopping makes it much more convenient. For instance if a customer has a deep discount coupon for turkey at one physical store and toilet paper at another, she may find it infeasible to avail of both

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Notes on Marketing: Complete Notes, Lecture Notes, Short

ADVERTISEMENTS: Complication of Notes on Marketing: Complete Notes, Lecture Notes, Short Notes, Study Notes and Introduction to Marketing Notes! Complete Study and Lecture notes on marketing especially compiled for BBA, BCom, MCom and MBA students. This article aims to give you an in-depth overview on some of the most important topics relating to marketing and […]

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Investment Risk: Top 7 Types of Risk Involved on Investment

ADVERTISEMENTS: The following points highlight the seven main types of risk on investment. The types are: 1. Interest Rate Risk / Market Risk 2. Credit Risk / Counter-Party Risk 3. Call Risk / Prepayment Risk 4. Put Risk 5. Yield Curve Risk 6. Inflation Risk 7. Sovereign Risk. 1. Interest Rate Risk / Market Risk: […]

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