Types of Sales Promotion
Price Packs (also called cents-off deals) are offers to consumers as discount e.g., Rs.2 off on a Brooke Bond pack of 500 gms. Price Packs are very effective in stimulating short- term sales, even more than coupons.
Actived: 8 days ago
Sales Promotion: Objectives, Importance, Techniques
ii. Coupons: It is a method of offering a discount offering. Coupons are the most widely used customer sales promotion technique. A coupon is a certificate that offers a price reduction for some specified items to the holder. Coupons are distributed with purchase of a product, magazines, newspapers, etc.
Top 10 Ways to Retain the Existing Customer
Provide your frequent customers with money-off coupons or other loyalty programs as part of a simple customer retention strategy. You benefit from plenty of repeat purchases and they spread the good word about the benefits of purchasing from your business. Use online business systems to track and monitor the conversion rates of these individual
Sales Promotion: Meaning and Types
c. Issue of coupons to be accepted as cash by retailers while selling the product. ADVERTISEMENTS: d. Premium offers in the form of free gifts, e.g., key chains,, ball pens, plastic mugs, dinnerware, etc. e. Price-off e.g., Rs.1 off price-off label printed on the package. f. Contests among customers. g. Fashion shows and parades. ADVERTISEMENTS
Sales Promotion: Meaning, Merits, Limitations and Methods
ADVERTISEMENTS: Sales Promotion: Meaning, Merits, Limitations and Methods! Sales promotion refers to the use of short term incentives to persuade the people to purchase the goods or services immediately. These incentives are discount, free gift offer, distribution of free samples, rebate, sales contents etc. Basically, sales promotion supplements other promotional activities viz: advertisement
Top 11 Copy Testing Methods
This method of pilot testing has the advantage of using direct response as a test measure. Ads can be designed with a reply card that can serve as a basis of evaluation. Coupons and toll-free numbers can also be used. The realism of this method is a great advantage in the testing process. Expense is, of course, a major drawback.
Notes on Marketing: Complete Notes, Lecture Notes, Short
Notes on Marketing # 22. Service Marketing Mix: The services marketing-mix consists of eight elements which are essential in the functioning of services. These elements are product, price, place, promotion, people, pace, process and physical evidence. In the mix each element is governed by various attributes.
Top 5 Elements of Promotional Mix Products
2. Temporary price reductions via coupons, extended, interest free or low interest credit-refunds. rebates: price off deals, combination offers; bonus packs, multiple packs; other methods. 3. Promotions designed to get trials, such as coupons, refunds, rebates, price off deals, bonus packs.
What is Promotion
ix. To increase sales in off-seasons – Sales of the products naturally reduce during the off-season. Therefore promotional activities can be implemented during the off-season to maintain or even increase the sales. Techniques such as off-season discounts, off-season offers can achieve this. x.
What is Service: Definitions, Concept, Characteristics
Other consumers see value as a tradeoff between the money they give up and the quality they receive. a. For a hotel for vacation- “Value is price first and quality second.” b. For a hotel for business travel- “Value is the lowest price for a quality brand,” c. For a computer services contract- “Value is the same as quality.
Essay on Sales Promotion: Top 4 Essays Functions
A price-off is a temporary reduction in the price of a product to the consumer e.g.,Rs.2 off on purchase of a cinthol soap, Rs.10 off on a pack of 1kg Maggi Sauce etc. are some of the common schemes. This type of scheme is designed to boost up sales in off-season and sometimes while introducing a new product in the market. f. Fairs and Exhibitions:
Consumer Buying Process: Steps and Stages (with Diagram)
Consumer Buying Process – 5 Basic Stages: Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post-Purchase Behaviour. Based on examining many consumer reports of buying episodes, consumer behaviour researchers have proposed ‘stage models’ of …
Essay on Sales Promotion: Top 4 Essays Sales Marketing
(iii) Coupons: A coupon is small-sized document entitling a consumer to a specified saving on the purchase of a specified product. These coupons are usually issued by the manufacturers through the retailers. The retailers get reimbursement of the value of coupons from the manufacturers.
Marketing Management: Questions and Answers
Questions & Answers on Marketing Management Q.1. Define Market! Ans. Traditionally, a market is a physical or a meeting place where buyers and sellers gather to buy and sell products and services. These markets exist for products/services that are daily necessities like fruits, vegetables, fish, garments, electronic goods, etc.
Procedure for Designing Advertisement Layout
It is the job of the layout artist to combine all the elements in the idea into a single, effective communication. This requires adding to the idea a head line, illustration, body text, logotype and occasionally a sub head line, picture caption trade mark, coupons or seal of approval.
Product Life Cycle Marketing Strategies
d. Push/Pull promotions during high selling seasons/off seasons if the product is seasonal in nature. e. Most of the fast food chains insert leaflets that have discount coupons in newspapers. This helps remind customers about the products and induce purchasers to take benefit of the discount coupons. Marketing Strategies in the Growth Stage:
Products Available to Treasury in the Financial Markets
ADVERTISEMENTS: Here is an essay on ‘Products Available to Treasury in the Financial Markets’ for class 11 and 12. Find paragraphs, long and short essays on ‘Products Available to Treasury in the Financial Markets’ especially written for school and banking students. Essay Contents: Essay on the Products of Foreign Exchange Market Essay on Money Market […]
Exam Questions on Business and Corporate Strategies of a Firm
A generic manufacturer, producing only those ethical products which have come off patent, might only need the bare minimum of applied research. Again, a fast food manufacturer may concentrate mainly on the work of development—that is, developing new products to marketing specifications based only on known technologies.
Fixed Income Securities available in India
When the yields in the economy fall, the coupon rates on new issuances too fall. So it is not correct for you to consider a security issued at a high coupon during bad times to be better off than one issued at low coupon rate during good times. This is the relevance of the concept of yield.
Advertising Media Types: 10 Main Types of Advertising Media
ADVERTISEMENTS: This article throws light upon the ten main types of advertising media. The types are: 1. Newspaper Advertising 2. Television Advertising 3. Radio Advertising 4. Magazine Advertising 5. Direct Mail Advertising 6. Transportation Advertising 7. Outdoor Advertising 8. Speciality Advertising 9. Personal Selling 10. Sales Promotion. Type # 1. Newspaper Advertising: The major
What is Marketing
Marketers in the 1990s have some impressive new promotional tools at their disposal. Interactive television will let viewers talk back to their TV sets, allowing them to select specific commercials, receive coupons, and order products without having to reach for the phone.
What is Advertising
Frequently, tests conducted in shopping centers include the added refinement of distributing “cents off” coupons to the consumers exposed to the various test commercials. Subsequent coupon redemptions provide a behavioral measure of the relative effectiveness of the commercial tested.
Types of Advertising
Types of Advertising – Top 12 Types: National, Local, Co-Operative, Trade, Industrial, Financial, Corporate, Public Service, Political, Outdoor and a Few Others. 1. National Advertising: National advertising identifies a specific target audience and attempts to create an image for the product.
Data Mining: Meaning, Scope and Its Applications
ADVERTISEMENTS: After reading this article you will learn about:- 1. Meaning of Data Mining 2. Concept of Data Mining 3. Foundations 4. Scope 5. Working 6. Architecture 7. Profitable Applications. Meaning of Data Mining: In the CRM context, data mining can be defined as follows: Data mining is the application of descriptive and predictive analytics […]
Pricing Strategy: Meaning and Framework for Selecting
This is the basic price that the firm normally expects to receive. However, list prices are often modified by sales promotions (such as coupons and specials) and by sales and distribution arrangements that involve negotiated prices, cash or quantity discounts, or long-term contracts.
Factors Affecting Pricing Decisions
c. On-pack Discount Coupons- Discount coupons can be distributed on- pack and these coupons can be en-cashed on the next purchase within a given period of time. d. Purchase Value Discount Coupons- Some stores will offer discount coupons on the purchase of a particular value say ‘on the purchase of Rs.3000/- a discount coupon of Rs.1000/- free’.
Trade Show: Benefits, Advantages and Disadvantages
ADVERTISEMENTS: In this article we will discuss about:- 1. Benefits of Trade Show 2. Advantages and Disadvantages of Trade Shows 3. Selecting the Appropriate Trade Show 4. Preparing. Benefits of Trade Show: These six key benefits of trade show are: 1. Tradeshows Create Lasting Impressions: ADVERTISEMENTS: The main purpose of trade show events is to […]
Customer Loyalty: Introduction, Tips, Significance
Customer loyalty is also achieved through free offers, coupons, low interest rates on financing, high value trade-ins, extended warranties, rebates, and other rewards and incentive programs. The ultimate goal of customer loyalty programs is happy customers who will return to purchase again and persuade others to use that company’s products or
Retail Trade: Meaning, Prerequisites, Changing Pattern and
10. Trading stamps, gift coupons as additional attraction to consumers. Free gift with large purchases by consumers and sale at reduced prices for buying in large quantities. 11. When one type of store adds products that usually were sold by other types of retail outlets, we have a …
Setting the Price of a Product: Policy, Determination
There are various ways of setting prices as outlined in the following: 1. Cost-Plus Pricing: Cost-plus pricing is the simplest pricing method. The firm calculates the cost of producing the product and adds on a percentage (profit) to that price to give the selling price.
List of Top 5 Government Bonds to Invest in India
Although the 14 days T-Bills are discontinued, they are still in use in a special way. Unlike the auctioned T-Bills the 14-day T-Bills are referred to as Intermediate Treasury Bills (ITBs) and the surplus cash balances of the state governments are automatically invested in these 14-day intermediate T Bills which earn the states a yield of 5%.
Ethics in Marketing Research
A survey done for Carolina Manufacturer’s Service, a coupon redemption company, found that “a broad cross-section of Americans find coupons to be true incentives for purchasing products.” The description of the methodology was available only at a price- $2,000. iii. Abusing Respondents: Respondent abuse can take several forms.
Elements of Marketing Communication Mix
i. Poison Butter Gift Coupons: Poison Butter, the only packaged butter available in India before Amul was introduced, was sold in 50 gms, 100 gms, 200 gms packs. The sides of the outer cardboard pack used to have discount value or gift coupons. Customers were required to collect the coupons of various values to claim various gifts of different
What is Direct Marketing
Digital coupons are available on company websites, social media outlets, texts, and email alerts. DRTV follows cheaper, off-peak slots, even in the middle of the night. Just generating enquiries is not enough. It is the number of callers who end up buying the product which is important. Tracking sales enquiries is a daunting task.
Debt Instruments of a Company Term Paper Financial
Zero coupons can generally be put to the issuer. This allows the issuer to obtain the advantages of convertible debt without too much dilution of common stock. A callable bond is a bond which the issuer has the right to call in and pay off at a price stipulated in the bond contract. The price the issuer must pay to retire a callable bond
Essay on Credit Derivatives (CDs) India Banks Risk
Essay # 1. Introduction to Credit Derivatives: For most banks, particularly Indian banks, the single largest source of earnings and perhaps earnings volatility also are on account of credit risk. The traditional means to deal with credit risk include lending policies, credit approval processes, discretionary power structure, collateral and
Financial Instruments Used in a Capital Market Financial
Interest coupons are attached to the certificate or bond. As interest date approaches, the appropriate coupon is ‘clipped off by the holder of the bond and deposited in his bank for collection. The bank may forward it to the fiscal agent of the company and proceeds are collected. Such bonds are negotiable by …
DAGMAR as a Goal for Advertising
2. Build confidence in company and brand which is expected to pay off in years to come. 3. Secure universal distribution. 4. Place advertiser in position to select preferred distributors and dealers. 5. Establish brand recognition and acceptance which will enable the company to open up new markets (geographic, price, age, sex). 6.
Recent Trends in Marketing: CRM, eMarketing and Internet
v. Coupons can be printed out and used for online and off-line shopping. vi. Interstitials- When you visit a site, a new window opens and it is called an interstitial. Example- Railway site and bank window asking you to apply for a loan. E-marketing is making rapid progress in the following areas: a.
Investment Risk: Top 7 Types of Risk Involved on Investment
ADVERTISEMENTS: The following points highlight the seven main types of risk on investment. The types are: 1. Interest Rate Risk / Market Risk 2. Credit Risk / Counter-Party Risk 3. Call Risk / Prepayment Risk 4. Put Risk 5. Yield Curve Risk 6. Inflation Risk 7. Sovereign Risk. 1. Interest Rate Risk …
Interest Rate Risk Management Essay India Banking
The bond pricing formula assumes that all coupon payments are reinvested at the bond’s Yield to Maturity (YTM). If the interest rate increases over the life of a bond, coupons will be reinvested at higher yields thereby increasing the reinvestment income. The increase in reinvestment income will increase the realised yield of the bond.