Your Complete Guide to Retention Marketing

This loss of customers is a costly mistake, as retention marketing is proven to boost revenue while using fewer resources than acquisition marketing. Keeping existing customers increases profits. It pays to keep customers around. Increasing customer retention rates by only 5% can increase profits by 25 to 95%.

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Promotional Mix Elements & Examples: An Actionable Guide

Effective promotion is an essential part of every successful business, yet it’s an ongoing struggle for many companies. Using the right promotional mix elements in your marketing strategy helps your company drive sales, weather slowdowns, and stand out in a crowded market.. Every element in the promotional mix has advantages and disadvantages.

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How to Market at Each Stage of the Buying Decision Process

Coupons; To identify the buyer keywords that will lead customers to your website, use Alexa’s Competitor Keyword Matrix. Enter up to 10 competitors, run the report, and then navigate to filter the results. Click the checkbox to “Show Potential Buyer Keywords” and apply the filter.

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Boost Your Business Using Chatbot Technology

SMS chatbots are the best way to take advantage of the benefits of business automation, the convenience of texting and making your business available 24/7. Automating your repetitive sales and marketing activities is a no brainer. Using SMS chatbots to have two-way conversations, activate customers and convert leads is a game changer.

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How to Use Behavioral Segmentation to Improve Marketing

Behavioral segmentation allows you to: Understand the attitudes, likes, and dislikes of prospects and customers. Identify customers who are most likely to buy. See what and when customers are most likely to buy. Create more targeted content, messaging, and marketing campaigns.

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Why You Should Involve Employees in Your Content Marketing

Increase Trust, Engagement and Sales by Leveraging Your Employees. Your employees can be huge assets for your brand – not just for the work they do for you, but also because of their huge marketing potential. In fact, they can be your very own micro-influencers and help you reach more people, increase trust in your brand, products and

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