Difference between Share Certificate and Share Warrant

Share Certificate . Definition – A Share Certificate is a registered evidence of title to the shares issued by a company under its common seal, duly stamped and signed by one or more directors or by the company secretary as per the Articles. ♦ It is an acknowledgment of the shares issued to the shareholder. ♦ It contains the details about the class of shareholder, distinctive number of

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Sales Promotion

Advertising, sales promotion and personal selling are the three major inter-related tools of promotion which supplement the efforts of each other.Sales promotion is regarded as one of the best tool of promotion as it helps in stimulating customer demand, supplementing advertising activities through cheaper means, facilitating personal selling and improving the overall marketing performance of

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Apparel Industry

Coupons, discount, maximum number of merchandise at affordable prices, gift items with certain amount of purchase, money back offers, exchange offers and offers on special occasions. o Like giving 3% to 5% off. o Giving Rs. 499 Calberrys gift vouchers during billing on purchase of any Pantaloons products above Rs. 2999.

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Marketing Mix – 4P`s

Marketing Mix refers to the set of controllable factors that a firm can use to influence the buyer’s response within a given marketing environment. It is used to describe the combination of four inputs ( product, price, place, promotion) which constitute the core of a company’s marketing system. Marketing Mix is the combination of different

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