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Email Coupons: Types, Best Practices, & Everything Else

If you send your customers a coupon code for 25% off their purchase, they’ll only pay $75 for an order that would usually cost $100. Discount codes are the most popular type of email coupons. According to Placed , 60% of consumers prefer …

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URL: https://www.activecampaign.com/blog/email-coupon

The Abandoned Cart Coupon: What You Need To Know

Casper regularly offers $75-off coupons in its promotions. For a $1000 product, “save $75 on your first mattress” sounds way better than “save 7.5% on your …

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Email Conference Discount Code for ActiveCampain Users

I have a coupon code for you to get $100 off your ticket to use towards gambling or whatever… I get nothing out of it except getting to meet and hangout with you. Let me know if you have any questions. Use coupon code: ActiveCampaign at checkout.

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What is a Flash Sale

The clever animation may grab your attention, but knowing that you only have until 3:00 pm to snag 30% off (and free shipping!) is what will get you to the J. Crew Factory website. 5 ways to create urgency for your flash sale are: Be available on social.

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5 Win-Back Email Campaign Examples That Will Get Customers

Bonus tip: Are you more likely to click “add to cart” if you have a $10.00 discount code coupon, or a 10% off coupon? A study conducted on win-back campaigns found that emails that offered discounts of dollar amounts (instead of discount code) perform better. Takeaways from this win-back email: Offer what they want.

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10 Cyber Monday Email Examples to Inspire Your Next Campaign

30% off sitewide 💾 Cyber Monday Sale! 🤖 30% Off Everything + Free Shipping 🙌 CYBER MONDAY STARTS NOW | $50 Off $150 → 😱 Just hours left for big Cyber Monday coupons and massive doorbusters!! 💥 Cyber Monday Sale is LIVE! 💥 👇Better Than Their Deals☝️ 🚨 NEW DEAL ADDED: Extra 20% off thru midnight 🤑 50% Off Inside 🤑

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Beyond Email: A Guide to All of Your Marketing Messaging

This is where traditional marketing tactics such as billboards, postcards and flyers come in: Send a postcard in the mail including a link to your website and an exclusive coupon code for first-time customers. Use a billboard to prompt viewers to subscribe to …

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Automation Recipes Part 1: Your Guide to Recipes for

The automation is triggered when a contact visits your upgrade or purchase page. If a day goes by and that contact hasn’t upgraded, the automation will send an email with a coupon code to incentivize upgrading. After the email is sent, it waits another three days.

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12 Abandoned Cart Email Examples (That You Won't See

Offer coupons to proven customers. Single-use coupons sent to repeat customers is a great way to make a sale…and build loyalty; Save your discounts for the end. If you send an email sequence, save that coupon code for the very last one. This is your last shot at getting the customer to convert, after all.

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13 Form Integration Automation Recipes to Fill Out Your

A VIP coupon code; Any other awesome promotion you want to share with your contacts! After you share the form with the contact, the automation checks whether or not the contact filled out the form. If they have, you can automatically send them a reminder to use the special offer discount code before it expires.

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Coupon Carrier Integration & App ActiveCampaign

When Coupon Carrier receives a notification that a new contact has been added to a list or a tag has been applied, it then picks one of the available unique codes and emails it to the contact. You choose if Coupon Carrier should send a customizable email or if you'd like to store the code in ActiveCampaign and send the email from there.

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Ecommerce Marketing Automation: 18 Automations You Can Use

Most importantly, you’ll get 18 automation recipes that you can import and use right away — in just a few clicks — to automate each of these 7 areas of your ecommerce business. 1. Recover revenue with abandoned cart emails and automations. Over …

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Morrow Audio

Coupon code. Morrow Audio knows that if you send a sequence of emails, save that coupon code for the last one. Otherwise, you give a discount to someone who might have bought anyway. A sense of urgency. A limited-time, one-use coupon alerts potential customers that they might lose the items they’ve placed in their cart if they don’t act now.

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Automation actions explained – ActiveCampaign Help Center

Automation actions explained. Actions are a series of processes that a contact proceeds through once they enter your automation. As a contact encounters each action in their automation path, the action is executed. Actions can be external. For example, you can use actions to communicate with your contacts via email, SMS, or site message.

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How to Write an Email Newsletter in 4 No-Sweat Steps

UGH! Everyone talks about how absolutely critically, crucially, indescribably important it is to write a newsletter. Newsletters for business are, like, a whole thing. People talk about how you need to “stay top of mind,” or throw out some statistic about the ROI of …

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5 Use Cases For Split Test Automations

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Message Types

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Do Pop-ups Work

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3 Types of Ecommerce Automations

And normally, it’s kicked off by a coupon code. So it’s not uncommon to go to a eCommerce website and a popup come or some offer say, “Hey, 10% off your first offer,” right? When they claim that you want to welcome them into your business by sharing testimonials, …

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Email Acquisition: How to Get Traffic to Build Your Email List

When it comes right down to it, the best way to get guest posts and promotion from influencers in your industry (and therefore send traffic back to your website) is to build relationships before you pitch. 4. Offline networking. “The Meetup Hack: How to get your first 1,000 subscribers.”.

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Voucherify Integration & App ActiveCampaign

Create fine-grained promotion rules like earning rules for loyalty programs, validation rules for coupons, reward criteria, tiers, segments, budget limits and more. Set up your promotion logic using an intuitive dashboard in a couple of clicks, without the need to involve developers. Change your campaign settings any time you want.

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Episode 69: Facebook Advertising for Service-Based Businesses

Instead, we curated a Facebook Live at that time. We live streamed a class and we layered on top of that a promotion, which was that you could get a package of 10 yoga classes for a reduced rate. It was about a 40% discount. How we did that is we put the coupon code into the Facebook Live status.

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How to Get More out of Every Message You Send with

To send better emails and get the most out of each one, you need to understand how automation IS your lifecycle marketing process – and start using it for your emails. ActiveCampaign Product Marketing Manager Zach Hanz hosted a webinar to share how automated, personalized lifecycle marketing impacts the effectiveness of your emails. 29:12.

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11 Email Ideas to Increase Customer Engagement (Plus Examples)

Based on click/purchase behavior from this send, True Citrus segments their welcome series to send a message to those that used the coupon code or a separate message to those that have not made a purchase using that code. The copy is simple and gives the new customer a discount to make their first experience even better.

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Announcing the "Has Been Sent" Segment Condition

These emails can come from larger campaigns, or they can be one-off emails sent from an automation. Has been sent is available to all plan levels, and is already live in your account. Protect coupon code abuse: A common practice in ecommerce stores is to provide a coupon code for new users, to encourage them to opt-in to an email list.

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14 Ways to Increase Sales Productivity (And Close More

This is more of an organizational tip than an individual one—but spending time training your team can pay off in your long-term sales productivity. Good onboarding is the first step to a strong sales team, but ongoing training also has value. coupons, or credit—can save you time and effort on every sale. 14. Align sales and marketing.

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Facebook AMA Recap: Jordan Skole on Ecommerce Marketing

I do a blend of coupons and other emails. I don’t really have the margins for coupon codes on some of my products, but I think a lot about complementary products. If someone is interested in a t-shirt in a particular style, I can follow up and let them know that I also have a NASA crew neck or hat in that same style—which are higher margin

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Episode 100: Creating a Lifestyle Business

If you use the coupon code ‘podcast,’ p-o-d-c-a-s-t, you’ll get an extra percentage off your registration. Myself, and someone from the team would love to meet you in person. This is Active Campaign podcast, the small business podcast, to help you scale and prepare your business with automation.

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Black Friday Toolkit, Calendar & Guide ActiveCampaign

5 Black Friday trends and predictions. It's going to be a Black Friday unlike anything we've seen before, but with challenges comes opportunity. Here are the top trends to stay on top of for Black Friday 2020 alongside predictions on how it's likely to play out. Trend: Adapting to new consumer behaviors. Prediction: Buy-Online-Pickup-In-Store

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Episode 95: Using Gamification in Email to Increase Sales

Justin Brooke: So that email, it has like a picture of a guy opening the red carpet type thing, the VIP room, and the coupon code. That coupon code is going to save you $100 because you’ve got 100 points. So they’re buying a $500 product for $400 because they just got through all the points and everything.

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Mad Men Marketing Lessons: A One-Episode Marketing Masterclass

Offer a 10% off coupon in select ladies magazines to increase first time visitors; This is a time-honored approach to sales and customers. It’s so time-honored, in fact, that copywriter Claude Hopkins wrote about it all the way back in 1923, in his still-useful text Scientific Advertising.

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Marketing Automation for Customer Retention: Keep

December 23, 2020. Rachel Burns. link copied! Customer retention matters — especially right now. It costs 5x more to acquire a new customer than to keep an existing one. 20% of your customers account for 60% of your sales. You have a 60-70% chance of selling to an existing customer, compared to a 5-20% chance with a new customer.

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Customer Experience Expectations are High. Can You Meet Them

As the internet took off in the 1990s, brands couldn’t hide their products. Information abounded, and it was easy to uncover product defects. The third rebellion (today): The end of control. The internet has matured. Social media is everywhere. Consumers are talking to each other, and the era of brands being able to control their own messages

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Your Best Customers: Using Marketing as a Filter, Not Just

Word of mouth, referral marketing, virality, and “buzz”. Focusing on your best customers opens up one new marketing channel, because you can sell more stuff to your existing customers. But it also makes another channel more effective—referrals. Especially for small businesses, referrals can be a huge source of business.

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Workflow A/B Testing for Marketing Automation ActiveCampaign

The split automation action lets you test one entire automation workflow against another. That means you can stop asking "which email got the most clicks" and start asking "which funnel won the most customers." Your marketing questions. Answered through testing.

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8 Triggered Email Campaigns You Can Send to Boost Engagement

One of the defining features of a marketing automation platform is the ability to send triggered emails — automated email messages sent in response to a person’s behavior. Triggered emails work incredibly well: Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns.

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What Makes Customers Decide to Buy

2. Influencer marketing. In influencer marketing, a brand partners with a social media influencer for brand and product mentions or promotions. The brand then pays the influencer or gives them free products. Influencer marketing lets you scale the power of word-of-mouth to reach even more potential customers. Working with influencers gives you

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How Koia Used Customer Experience Automation to Grow

65% cost savings to acquire a customer. 92% increase in online sales in 3 months. But they’re not stopping there. With ActiveCampaign, the Koia team continues to learn more about each subscriber — they’re even looking at using the information they gather with ActiveCampaign to introduce new flavors!

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Episode 76: How to Write the Book that Creates Leads and

The thing to note though, is that the more pictures and diagrams that you put into your book, the bigger the file becomes, and the bigger the file becomes, then there are constraints on Amazon with Kindle. So, at a certain file size, you can’t sell your book for 99 cents. The minimum price is 2.99.

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Episode 48: Facebook Messenger Marketing with Max van

First off, all of this conversation that you’re saying you’re having is automated. You’ve already programed the entire [00:11:00] chat in ManyChat. Max van Collenb: Yeah, everything is automated. That’s the cool thing about it. I was thinking, ‘chatbot’ is a bit of an ugly word but …

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23 Persuasion Techniques to Boost Your Marketing With

Also coupons, offers, and limited-time sales. Marketing psychology tip: If you start with a high number, it makes other numbers seem lower by comparison. Tweet this! 23. Belief matching. What does parenting have in common with hostage negotiation? It sounds like that’s the set-up to a joke, but it’s a serious question. Check this out.

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6 Ways to Grow Your Business in ActiveCampaign (in 10

Take advantage of your current customer list and send out coupons to incentivize new customer referrals. 4. Use a website popup to offer a time-boxed offer on your homepage. Your homepage is often the first place a new contact lands on your website, and you want it …

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Coupontools Integration & App ActiveCampaign

Coupontools is a marketing software that lets you create and share digital coupons. With Coupontools and ActiveCampaign, you can add new Coupontools coupon claim users to ActiveCampaign automations and automate soupon sends via email.

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Episode 50: Growing Your Business by the Numbers with

But then people get sick and getting coupons and they really want links to direct products based on how to cook them, in Mark’s example. Because they’re more familiar with you. If you’re a random brand, they haven’t heard of you, you can’t get too detailed [00:32:30] or nuanced with your content necessarily.

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Lead Magnet Ideas and Examples: How to Grow Your Email

Coupons and discounts. A lot of the examples so far—for guides, checklists, and videos—are harder to pull-of in certain industries. Downloading a checklist from an ecommerce site is kind of a tough sell. That’s why a lot of ecommerce sites use a different type of lead magnet—one that’s specifically tailored towards their business model.

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A Holiday Gift: 8 More Automations You Can Import

To encourage this, include a call to action along the lines of “Share this campaign on Facebook or Twitter and get a 10% off coupon!” at the bottom of your email campaigns. Rewarding them with a coupon or credit of some sort will motivate them to share while helping to increase purchase frequency. 6. Basic “abandoned cart reminder” email

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Getting More Personal

Getting More Personal. ActiveCampaign enables marketers to create highly personalized campaigns through a number of avenues. Good data collection can lead to specialized, successful campaigns and automations. The power of marketing automation is enabling businesses to manage their outreach with a degree of personalization and automation that

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How a Beverage Company Builds Customer Loyalty Programs

The subscriber enters a welcome series that nurtures the lead, shares promotions and coupons, and educates them about all things Koia; If the new subscriber is active, clicking on links and opening emails, they’re added to a Facebook Custom Audience; Koia uses Facebook Custom Audiences to find similar audiences to target for future giveaways

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A 3 Step Abandoned Cart Series to Improve Cart Recovery

If you use coupons too aggressively, you train people to wait for sales before buying. But after 3-5 days, you’ve probably converted all the people who were super duper interested in your products. A 10-15% off coupon might just be enough to send some of the other over the edge. Source: Winc, via Really Good Emails

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